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“The influence of alcohol 
consumption on university 
students aged 18 to 24” 
BKEY501 BUSINESS RESEARCH AND 
PROFESSIONAL...
Introduction 
“The influence of alcohol consumption on university 
students aged 18 to 24” 
In this presentation we are go...
Objectives 
1. To establish the influence of the alcohol on the university 
students and evaluate trends in last 5 years. ...
Key Literature Review 
 “Motivation to drink alcohol in first year university 
students : having a good time or simply co...
Methodology 
Qualitative and Quantitative methods: Secondary research 
 Articles by: Oxford Journal: “Reported levels of ...
Methodology 
Qualitative and Quantitative methods: Primary research 
 Use of questionnaires and focus groups for 
primary...
Questionnaire results 
31 
69
Questionnaire results
Questionnaire results
Questionnaire results
Questionnaire results
How much do you spend on a 
weekly basis on alcohol?
Focus Group 
Peer pressure does 
not encourage 
me to drink… 
Laura 
Peer pressure 
barely has any 
effect on binge 
drink...
Focus group 
Advertisement 
does not affect 
me. I buy the 
brands that I am 
familiar with… 
Anna 
Alcohol 
advertisement...
Conclusion 
• A overall trend cannot be identified 
• Insufficient response rate 
• Majority of students drink under 5 uni...
Recommendations 
Use different method of research, such as face to 
face interview and/or telephone interviews 
Survey m...
Reflection 
• Our objectives were not specific enough 
• We had to adjust along the way 
• For example: the first coursewo...
References 
Advantages and disadvantages of observation - University of Strathclyde. 
2014. Advantages and disadvantages o...
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The influence of alcohol consumption on university students aged 18 to 24

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Presentation was made by 2nd year students in the University of Westminster

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The influence of alcohol consumption on university students aged 18 to 24

  1. 1. “The influence of alcohol consumption on university students aged 18 to 24” BKEY501 BUSINESS RESEARCH AND PROFESSIONAL PRACTICE Lisa, Jelizaveta Amrit Giri Hyoung-Sob Kim Jonghwan Seminar leader -Koko Kondo
  2. 2. Introduction “The influence of alcohol consumption on university students aged 18 to 24” In this presentation we are going to analyze primary and secondary data we have collected in relation to why students drink •Drinking alcohol has been a part of the national culture and the subject of drinking alcohol amongst children and young people particularly has never failed to appear in the headlines and is a continuous topic for debate. •From 'binge Britain' to 'mothers ruin' its impact on individuals and families is one on which everyone has an opinion. (Guardian, 2014)
  3. 3. Objectives 1. To establish the influence of the alcohol on the university students and evaluate trends in last 5 years. 2. To identify what influences young adults to drink. These are: Peer pressure Exposure to the advertisement Lack of education 3. To understand how much young adults drink on an average night out 4. To understand how often young adults tend to drink? The type of drink they are; social and casual etc.
  4. 4. Key Literature Review  “Motivation to drink alcohol in first year university students : having a good time or simply coping?” produced by Mobach, Thomas and Macaskill, Ann. - Supports objectives 1&2  “Reported levels of alcohol consumption and binge drinking within the UK undergraduate student population over the last 25 years” published by Oxford Journals - Supports objectives 1&2 and 3  “Young people and alcohol factsheet” – published by Institute of Alcohol Studies - Supports objectives 1,2,3 and 4
  5. 5. Methodology Qualitative and Quantitative methods: Secondary research  Articles by: Oxford Journal: “Reported levels of alcohol consumption and binge drinking within the UK undergraduate student population over the last 25 years”  The guardian: “Drink, not fees is the biggest problem at universities’,  Institute of alcohol studies: “Young people and alcohol factsheet” Reasons: • Ease of access • No cost acquired
  6. 6. Methodology Qualitative and Quantitative methods: Primary research  Use of questionnaires and focus groups for primary research • 100 questionnaires explain • 6 members for the focus group, 3 male and 3 females Reasons: • Reliability • Answers specific questions
  7. 7. Questionnaire results 31 69
  8. 8. Questionnaire results
  9. 9. Questionnaire results
  10. 10. Questionnaire results
  11. 11. Questionnaire results
  12. 12. How much do you spend on a weekly basis on alcohol?
  13. 13. Focus Group Peer pressure does not encourage me to drink… Laura Peer pressure barely has any effect on binge drinking…George I’d rather be sober than drunk so I know how my night went… Michael
  14. 14. Focus group Advertisement does not affect me. I buy the brands that I am familiar with… Anna Alcohol advertisement does not make me want to drink. I drink when I want to…Adam In my opinion, I think lower class people tend to drink more… Edward
  15. 15. Conclusion • A overall trend cannot be identified • Insufficient response rate • Majority of students drink under 5 units on the usual night out • Pricing has no influence on students • 39 students drink only occasionally • 73 out of 100 spend less than 50 pounds a week
  16. 16. Recommendations Use different method of research, such as face to face interview and/or telephone interviews Survey more people Have larger focus group Use more reliable literature reviews
  17. 17. Reflection • Our objectives were not specific enough • We had to adjust along the way • For example: the first coursework we talk about positive and negative effects of alcohol. We had to eliminate this objective because it was irrelevant. • Before we had 3 objectives whereas now we have 4. • Second coursework helped us to understand the importance of both primary and secondary research. • We thought the use of internet-mediated questionnaires would give us the most respondents.
  18. 18. References Advantages and disadvantages of observation - University of Strathclyde. 2014. Advantages and disadvantages of observation - University of Strathclyde. [ONLINE] Available at:http://www.strath.ac.uk/aer/materials/3datacollection/unit5/advantagesanddisa dvantagesofobservation/. [Accessed 02 April 2014]. Developing autonomous learning in first year university students using perspectives from positive psychology. 2014. [Online] Available at http://shura.shu.ac.uk/5767/1/Macaskill_Autonomous_learning_in_first_year__uni versity_students.pdf [Accessed 01 April 2014] Introduction | Society | theguardian.com . 2014. Introduction | Society | theguardian.com . [ONLINE] Available at: http://www.theguardian.com/alcoholandyoungpeople/introduction. [Accessed 25 March 2014]. Reported levels of alcohol consumption and binge drinking within the uk undergraduate student population over the last 25 years. 2014. Reported level of alcohol consumption and binge drinking within the UK undergraduate student population over last 25 years. [ONLINE] Available at: http://alcalc.oxfordjournals.org/content/37/2/109.full. [Accessed 02 April 2014]. Young people and alcohol - IAS . 2014. Young people and alcohol – IAS. [ONLINE] Available at: http://www.ias.org.uk/Alcohol-knowledge-centre/Young-people- and-alcohol.aspx. [Accessed 12 February 2014].

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