Storytelling pitch deck from gcLi Symposium at UPenn. 10/13/2017

1. “Those who tell the
best stories will
become the best
leaders.”
- Jennifer Aaker
The Power of Story

2. “Building Cultures
Of...
LEADERSHIP.”

3. “Building Cultures
Of...
STORYTELLING.”

4. So...

5. Can you tell me a little
bit about yourself?

6. HOW do you establish a
culture of leadership for
your classroom...your
team...your whole school?

7. “Develop Capacity
For...
STORYTELLING.”

8. “Human beings
are creatures
that yearn for
meaning.”
- Emily Esfahani Smith
The Power of Meaning

9. “Culture IS…
MEANINGFUL.”

10. “Connection is
why we’re here.
It’s what gives
purpose and
meaning to our
lives. This is
what it’s all
about.”
- Brene Brown
The Power of Vulnerability

11. “Culture IS…
CONNECTING.”

12. “Develop Your
Voice, Not
Your Brand.”
- Sheryl Sandberg

13. “Culture IS…
VOICE.”

14. STORYTELLING

15. Personal + Memorable + Impactful
=
MEANING

16. Two
Options

17. Facting
vs.
Feeling

18. Facting
=

19. Get it out of the way!

20. ● Co-Founder, Noble Impact
● CEO, BowTie Cause
● Director of Philanthropy, Dhani Jones
● Teacher / Coach, Berkeley Preparatory School
● Co-Founder, Sullivan Rehabilitation Services
● Physical Therapist Assistant, U.S. Air Force
● Education - Randolph Air Force Base High School /
Embry-Riddle Aeronautical / Clinton School of Public Service

21. GO.

22. Feeling
=

23. STORY
#1

24. WHO?

33. STORY
#2

34. WHY?

41. “I can’t imagine…”

45. Mental Health

46. #BrainHealth

47. HOW?

48. Individual Identity
&
Institutional Identity

50. Tangible

51. Foundations

52. WHO?

53. WHY?

54. HOW?

55. WHERE?

56. WHEN?

57. WHAT?

58. WELL?

59. Pedagogical Process
Writing → Drawing → Pitching → Capturing → Connecting

60. Fundmentals

61. Purpose
(12 words or less)

62. Tristan Walker

63. Marketing is telling the
story?

65. Values
(10 to 4 core to #1)

66. Branding is continuing
the story?

69. Who are you in the
hearts and minds of
others?

71. “Culture IS…
IDENTITY.”

72. Trauma
to
Triumph

73. Victim
to
Victor

75. “I’ve learned that people will forget
what you said, people will forget what
you did, but people will never forget
how you made them feel.”
Maya Angelou

76. chad@nobleimpact.org
813.293.8969
@chadwilliamson