Want to get better at storytelling? Writer, designer and storytelling Sarah Kathleen Peck takes you through her favorite resources, tricks, and frameworks for telling great stories. To join the class, check out www.itstartswith.com/storytelling-workshops to be a part of one of the upcoming workshops.

1. SARAH KATHLEEN PECK
SARAH@ITSTARTSWITH.COM
ITSTARTSWITH.COM/STORYTELLING
STORYTELLING &
NARRATIVE
FOR INDIVIDUALS &
BUSINESSES

2. BEFORE WE START—
THINGS YOU NEED:
• PEN + PAPER
• YOUR BIO (PERSONAL OR BUSINESS)
• USE CHATWINDOWTO ASK QUESTIONS

3. Who
are
you?

4. WHAT’S YOUR STORY?
A QUICK EXERCISE

5. what's
your
story?
YOUR STORY

6. what's
your
story?
who is
your
audience?
YOUR STORY

7. what's
your
story?
who is
your
audience?
where
are you
talking to
them?
YOUR STORY

8. what's
your
story?
who is
your
audience?
what
do you
want?
where
are you
talking to
them?
YOUR STORY

9. WHY DO WE TELL
STORIES?

10. WHY DO WE TELL
STORIES?Culture
Education
Connection
Emotional Resonance
Inspire Action
Imaginary Futures
Leadership
Talk About Your Business
Sales
Prompt Action
Entertainment & Recreation
Influence

11. A STORY:
“Your story is what you want
other people to take with them
when you leave.”

12. “Businesses don’t sell
products. They sell stories.”

13. When you sell,
you tell a story.
Every story of a business, product, person, or
idea--is not just about you or it.
Stories are about relationships between the
user and the story being told.
“When you sell a man a book, you
don’t sell him just twelve ounces of
paper and ink and glue – you sell
him a whole new life.”
– Christopher Morley,
Parnassus on Wheels.

14. LISTERINE.

15. LISTERINE.

16. NIKE.

17. OLD
SPICE.

18. HOW DO WE
TELL STORIES?

19. CONSTRUCTING STORIES:
1: ANECDOTE + BAIT
“Great stories
happen to those
who can tell
them.”
Ira Glass

20. CONSTRUCTING STORIES:
2: EMOTIONAL RESONANCE
Resource: Resonate, Nancy Duarte

21. CONSTRUCTING STORIES:
2: EMOTIONAL RESONANCEbeginning
middle
end
Resource: Resonate, Nancy Duarte

22. CONSTRUCTING STORIES:
3: THE HERO’S JOURNEY
Resource: Joseph Campbell, “Monomyth”

23. 1. The ordinary world. (unaware)
2. Call to adventure (awareness)
3. Refusal
4. Meeting a Mentor
5. Crossing the Threshold
6. Enemies (Resistance)
7. Approach/Preparation
8. Ordeal
9. Reward/Consequence
10. Road Back
11. Resurrection/Share with World
12. Return with elixir.
Resource: Resonate, Nancy Duarte
CONSTRUCTING STORIES:
3: THE HERO’S JOURNEY

24. CONSTRUCTING STORIES:
3: THE HERO’S JOURNEY
Resource: Resonate, Nancy Duarte

25. Better than make YOU the
hero in your story, can you
make your user/listener/
customer the hero?
CONSTRUCTING STORIES:
CHALLENGE QUESTION

27. what
are your
values?
CONSTRUCTING STORIES:
4:CULTURE, VALUES, PSYCHOLOGY

28. FREUD: MASLOW:
CONSTRUCTING STORIES:
4:CULTURE, VALUES, PSYCHOLOGY

29. LISTERINE.

30. LISTERINE.

31. VW

32. APPLE.

33. DOVE.

34. NIKE.

35. what
are your
values?
what
are your
audience's
values?
CONSTRUCTING STORIES:
4:CULTURE, VALUES, PSYCHOLOGY

36. CONSTRUCTING STORIES:
5:SENSORY DETAIL
“Once upon a time, in the middle
of winter when the snowflakes were
falling like feathers on the earth, a
queen sat at a window framed in
black ebony and sewed. And as she
sewed and gazed out to the white
landscape, she pricked her finger
with the needle, and three drops of
blood fell on the snow outside, and
because the red showed out so well
against the white she thought to
herself, “Oh, what wouldn’t I give
to have a child as white as snow, as
red as blood, and as black as ebony!”

37. “Taste the rainbow.”
“Reach out and touch someone.”
“Good to the last drop.”
“We try harder.”
CONSTRUCTING STORIES:
5:SENSORY DETAIL

39. WHERE ARE YOU
TELLING YOUR STORY?

44. WHERE ARE YOU?

45. WHERE ARE YOU?

46. PUTTING IT ALL
TOGETHER.

47. what
are your
values?

48. what
are your
values?
who is
your
audience?
and what
are their
values?

49. what
are your
values?
who is
your
audience?
and what
are their
values?
what
do you
want?
What
do they
want?

50. what
are your
values?
who is
your
audience?
and what
are their
values?
where
are you
talking to
them?
what
do you
want?
What
do they
want?

51. what
are your
values?
who is
your
audience?
and what
are their
values?
where
are you
talking to
them?
what's
your
story?
what
do you
want?
What
do they
want?

52. INTRO WHAT’S YOUR STORY?
WHAT DO YOU WANT?
WHY WHY DO WE TELL STORIES?
HOW? ANECDOTE, BAIT + EMOTIONAL RESONANCE
THE HERO’S JOURNEY
CULTURAL VALUES
SENSORY DETAILS
WHERE
WHERE IS THE CONVERSATION HAPPENING?
PUTTING IT
TOGETHER.

53. SARAH KATHLEEN PECK
SARAH@ITSTARTSWITH.COM
ITSTARTSWITH.COM/STORYTELLING
STORYTELLING &
NARRATIVE
FOR INDIVIDUALS &
BUSINESSES

54. SARAH KATHLEEN PECK
SARAH@ITSTARTSWITH.COM
ITSTARTSWITH.COM/STORYTELLING
RESOURCES + MORE

56. THE WRITER’S WORKSHOP
JUNE 30 — AUG 8TH
REGISTRATION OPENS APRIL 28
CONTENT STRATEGY
JUNE 30 — AUG 8TH
REGISTRATION OPENS APRIL 28
RESOURCES + MORE