1. 2 8 8 5 L O K E R AV E E . , C A R L S B A D , C A 9 2 0 1 0
( 7 6 0 ) 4 3 8 - 7 4 8 8
2. CONTENTS
Ø Randall International
Ø Randall International Green Strategy
Ø Custom Program Overview
Ø Extended Treatment Services
Ø Creative Business Support
3. RANDALL INTERNATIONAL
Randall International is headquartered in
Carlsbad, California, the company’s 90,000
square-foot FDA-licensed facility houses its
corporate offices, design studio, research and
development laboratory, as well as
manufacturing and distribution.
Founded in 1989 by an entrepreneurial man’s
passion for sunscreen and cosmetic grade personal
care products, Bill Randall.
Philosophy of RI Naturals product
§ Cosmetic or Therapeutic grade ingredients
§ Advanced botanical ingredients
§ Absorbing therapeutic oils bases–no mineral oils
§ Pure natural colors - no artificial dyes
§ Nature Identical or Essential Oil aromas
§ Hypo-allergenic
§ Non-comedogenic
§ All skin-care products and soaps are vegetable
based
§ Cruelty free-products are never tested on animals
and no animal ingredients are used.
4. RANDALL INTERNATIONAL GREEN STRATEGY
The concept of Environmental Responsibility and good
Corporate Citizenship is an integral part of the
Randall International culture.
We pursue eco-friendly practices in all aspects of
production creation, from ingredients and packaging
to sourcing and manufacture.
We are consistently working to reduce our company’s
carbon footprint.
What does this mean ?
§ Complete turn-key solutions for full property
programs (spa, in-room, cross-marketing))
§ Hotel & Spa expertise
§ Increased focus and resources
§ Biodegradable & stainable ingredients
§ Recyclable materials
§ Eco Cert - certification
5. WHY PARTNER WITH
RANDALL INTERNATIONAL
§ Passion
§ Impeccable Service
§ Co-branding opportunities
§ Custom formulated, cosmetic grade products to meet the
needs of today’s savvy clientele.
§ Inventory support & commitment
- Minimum total order commitments
- 12+ weeks inventory on hand at all times
- Same day shipping to react to your needs
§ Education
- Retail
- Treatment/protocols
- Demonstrations/hands-on
- Housekeeping
- Sales & Marketing
§ Marketing / Creative services
- Customized to fit the need
§ Luxury Hotel Division
- Expertise in understanding
resort property needs
- Full property programs to help
drive revenue and off set
operational costs.
6. CUSTOM PROGRAM OVERVIEW
An initial consultation is imperative to determine the essence of the
signature custom program. Our account managers will work with the
hotel & spa management to review high level factors such as the
objective for branding and how it relates to location, property theme,
competition, trends, therapeutic intentions, and price targets.
In addition, during this consultation, our account managers will discuss:
§ Product Positioning
§ Design requirements
§ Packaging Options (size, shape,
dispensing)
§ Essential Oil/Fragrance Requirements
§ Extract Stories
§ Product Mix
§ Volume / forecasts
§ Merchandising
§ Marketing
Timeline
¢ After the initial consultation, the information gathered is submitted to our
Design Studio and Laboratory. Concept design boards and aroma
samples are then submitted to the property to review (2-3 weeks).
¢ Upon approval of one of the submitted designs, mock-up samples are
created and submitted with pricing to the property (2 weeks).
¢ Production is initiated after receipt of signed Letter of Agreement (LOA)
and artwork signoff.
¢ Lead time after receipt of signed LOA and artwork is approximately 16
weeks.
7. COMPREHENSIVE PROPERTY WIDE
PROGRAM
Retail
General Store
Spa Boutique
Website
Recreation
Tennis
Golf
Sales
VIP Gifts
Group Sales
FAM Trips
Trade Shows
Spa
Locker room
Treatment
Spa Boutique
Membership
Lodging
Rooms
Suites
Residents
Retail
Revenue
8. Potential
incremental
retail
sales
with
in-‐room
amenities
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$25 $30 $35 $40 $45 $50 $55 $60
Average
retail
Sale
Value
(per
customer)
Retail
Revenue
Assumes
270
rooms
@365
days,
70%
capacity,
avg.
stay
1.5
days
At
5%
redemption
(retail
rate),
2300purchases
10. CREATIVE BUSINESS SUPPORT
¢ In-Room Services
§ Luxury Toiletries
§ Specialty Spa Turn Down Services
§ Bath Butler Program
§ Spa Mini Bar
¢ Spa & Retail Services
§ Retail Promotions
§ Menu Development
§ Locker Room programs
§ Seasonal treatment programs
§ Visual Merchandising support
¢ Marketing
§ In-Spa promotion programs
§ Direct Mail
§ Sample Programs
§ In-room spa collateral
§ Web Support – photos, copy
§ Partner with Sales & Marketing Departments
¢ Corporate Gift Programs
§ VIPs
§ Group Events & Meetings
§ Weddings
§ Hotel Packages
§ Guest Recovery
11. SUN DEFENSE
Randall International Sunscreens are:
¡ Patented Non-Slip Grip Formula
¡ Ideal for sporting activities
¡ Powder-dry finish
¡ Finest broad-spectrum UVA/UVB
protection available
¡ Packed with potent antioxidants of
Vitamin A, C, E and Pro-Vitamin B5
which can:
÷ Provide the finest sunburn protection
available
÷ Improve the health of the skin
÷ Reduce the signs of aging
÷ Yield cumulative benefits over time
12. THE RI NATURALS BLEND
Our signature formulation base is free of the following:
Sulfates
Parabens
Phthalates
Artificial colors or dyes
Petrochemicals
Formaldehyde
Petrol-derived ingredients
Mineral oil
DMDM hydantoin
DEA
TEA
Propylene glycol
Our packaging is eco-friendly:
100% recyclable
Soy Labels
Other formulation bases are available.
13. RI NATURALS – AMENTIY & RETAIL
NEW COLLECTION – LAUNCHING SUMMER 2009
