Folasade Ogunbanwo has extensive experience in public relations, marketing, and sales roles. She has worked on PR campaigns for Woodmorning Clothing and created digital look books and press releases as a PR student consultant. Folasade also has experience demoing and selling fitness equipment and snack foods, and educating employees on brand expansion. Currently she works as an Account Executive at Yelp consulting with local businesses and assisting with their online presence. Folasade graduated from San Jose State University with a BS in Public Relations and a minor in Communications.
1. Folasade Ogunbanwo
folasadeogunbanwo@yahoo.com
209-346-8125
Relevant PR/Marketing Projects
Woodmorning Clothing - Public Relations Strategist Aug. 2015-May 2016
- Create PR campaign for social media
- Set up photo shoots and build models portfolios
- Create digital look book that has attracted potential investors
Public Relations Student Consultant – Dwight Bentel Hall Communication Aug. 2015-May 2016
- Create PR plans/campaigns for accounts
- Write press releases and feature articles
- Execute proposals and assessing needs for accounts
- Associated Students
- Santa Clara Valley Wine Association
- Spartan Racing
Nautilus – BDS Marketing – Product Expert Oct. 2015-Jan. 2016
- Gain impression among mall guests
- Demo Bowflex, Schwinn, and Nautilus equipment
- Identify the need of guests based on workout regime
Kettle Brand Chips - MOSAIC – Brand Ambassador Apr. 2014-Oct. 2015
- Increase Kettle Brand Chips sales over 40% from sample distributions
- Connect publics in San Francisco districts with brand
- Setting sales standard in competition with New York and Los Angeles
Under Armor – Third Channel – Retail Intelligence Agent Apr. 2014-Oct. 2015
- Collaborating with Under Armor Regional Director, resulting in brand expansion and market saturation
- Educate sale associates on Under Armor footwear
- Create analysis and marketing report on company’s database
Work Experience
Yelp! Inc. – Account Executive June 2016-present
- Consult with local businesses and sign them up for Yelp advertising
- Familiarize business owners with Yelp and bring value to advertising with Yelp
- Cold call, pitch decision makers, and close on a rightful ads package
- Assist business owners with claiming their business page on Yelp
- Salesforce savvy
Dave and Busters – Server (Shift Lead) Aug. 2014-May 2016
- Provide excellent guest services while creating a fun atmosphere
- Make sure all services are executed amongst the team
- Contributing to over $40,000+ a day by making sales and upselling drinks
Academic Advising and Retention Services – Transfer Orientation Assistant Sept. 2014-Aug. 2015
- Crisis management for transferring students
- Answering questions regarding academic services
- Organize and protect confidentiality of students-
Orientation and Transition - Team Leader Sept. 2012-Aug. 2014
2. - Prepare train materials for newly added Orientation Leaders
- Mentor over 10,000 incoming freshmen
- Coach new Orientation Leaders
On Fourth Café, Spartan Shops Inc. – Lead 2 (Asst. Manager) Sept.2012-Apr. 2014
- Screening and interviewing potential employees
- Training newly hired employees on company’s expectations
- Process orders and create schedules, weekly
Education
San Jose State University Graduation May 2016
BS: Public Relations
Minor: Communications
Activities and Honorable Awards
President, Alpha Kappa Alpha Sorority, Incorporated
- Manage and delegate chapter operation with a $5,000 budget with 9 members
- Set up annual programming to enhance well-being of students
Chair of Event Planning, African American Commencement 2016
Director of Publicity/Historian, National Pan-Hellenic Council
- Social media manager, public relations specialist
Student Member, Black Student Union
Publicity Officer, Residential Hall Government
Associated Students 55 Recipient
Volunteer:
- Black College Summit
- Grace Baptist Church
- 100 Million Backpacks
- Reading Partners, John F. Kennedy Elementary School
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Additional Skills
- Beginner Excel, Intermediate Word, Advanced Power point