Is your social ROI not adding up? You're not alone. We’re now in a new era of social media, with new rules for success. Catalyst has helped brands drive revenue and realize returns by embracing this new world of social 2.0. This presentation, which was originally presented by Kieley Taylor at SMX East, will provide for improving your paid social performance and maximizing your return.

1. Catalyst | Booth #345
Join us for cocktails during the SMX East
afternoon session breaks!
CatalystDigital.com
SMX EAST
SELLING WITH SOCIAL 2.0
Kieley Taylor, Head of Paid Social, Catalyst

2. www.CatalystDigital.com
REAL RESULTS: DRIVING BUZZ & DVD SALES
#1Release on iTunes
$2.1MSales in first 3 days
TrendGlobally in 45 minutes

3. www.CatalystDigital.com
DRIVING RESULTS
That’s a lot of
Money!
Shouldn’t every dollar
spent contribute to
‘Performance’?

4. www.CatalystDigital.com
Fan
Acquisition
Post Amplification Dark Content Promotion Audience Management
Buy fans; then
message for free and
grow community
Organic reach down;
amplify posts that
perform well
organically to fans
and new audiences
What works on the
page not working with
new audiences;
promote unpublished
content
Pre-defined paid
audience segments
dictate content strategy
to move people down
the funnel
Social 1.0
2011
Social 2.0
2016
THE EVOLUTION OF SOCIAL

5. When planned properly,
social drives
PERFORMANCE

6. www.CatalystDigital.com
Objectives Audiences Actions Content Distribution Measurement
AUDIENCE FIRST PLANNING: THE KEY TO SOCIAL 2.0 SUCCESS

7. www.CatalystDigital.com
Audience E
Audience C
Audience A
Audience F
Audience G
Audience B
Audience D
Audience E
Audience C
Audience G
Audience B
Audience A
Audience C
Objective
Content
A D E F
Objective
Content
C F
Objective
Content
B D G
Objective
Content
A B C
SOCIAL 1.0 SOCIAL 2.0
Audience
A
Audience
B
Audience
C
Audience
D
Content
A
Content
B
Content
C
Content
D
FROM CONTENT LED TO AUDIENCE FIRST APPROACH

8. Real
RESULTS

9. www.CatalystDigital.com
REAL RESULTS: DRIVING CAR SALES
380Leads captured in
1 month
GREATER THAN
700%ROAS
25%Leads shared key
info

10. www.CatalystDigital.com
REAL RESULTS: DRIVING OFFLINE SALES
17MWomen Reached
(43% of target
audience)
6%Brand Level
Sales Lift
$2.7MIncremental Sales
($345K of media investment)

11. TO SELL WITH SOCIAL 2.0
Hold Social
accountable for
performance
Identify a
measurement
plan
Develop content
to fit the audience
and the goal1 2 3
3 TIPS

12. Q&A

13. 617-663-1247 | www.CatalystDigital.com
© 2016 Catalyst | All Rights Reserved
See You At The Next #SMX
THANK YOU!
Kieley Taylor
1-212-297-8570
kieley.taylor@groupm.com
Stop by Booth #345 and join us for
cocktails during SMX East
afternoon session breaks!