TechSEO Boost 2018: Programming Basics for SEOs

1. Paul Shapiro | @fighto | #TechSEOBoost Just Enough to Be Dangerous – Programming Basics for SEOs

2. Paul Shapiro | @fighto | #TechSEOBoost

3. Paul Shapiro | @fighto | #TechSEOBoost Why should I bother to learn to code?

4. Paul Shapiro | @fighto | #TechSEOBoost - Self-sufficient, less reliance on software with limitations - Able to better understand website construction and operation, able to make more practical recommendation and work better with web developers - Fewer data limitations - More efficient and effective work - Basic literacy

6. Paul Shapiro | @fighto | #TechSEOBoost Which programming language should I learn?

7. Paul Shapiro | @fighto | #TechSEOBoost Which programming language should I learn? - Don’t worry about it so much. There is not really a “better” programming language to learn and any programming language will be useful for the most part. - Focus on learning the logic! However if starting from scratch, I do have a couple of recommendations…

8. Paul Shapiro | @fighto | #TechSEOBoost Recommendations 1. JavaScript 2. Python

9. Paul Shapiro | @fighto | #TechSEOBoost JavaScript • An excellent option if you’re interested in web development. It’s the programming language of front-end web development and via Node.js one of the best options for backend development as well.

10. Paul Shapiro | @fighto | #TechSEOBoost Python • The better option if you’re interested in a versatile programming language that excels in data analysis and automation tasks. Note: Is an interpreted programming language, and isn’t the best option for GUI software or games

11. Paul Shapiro | @fighto | #TechSEOBoost What You Need for Python… 1. Python • Latest version: https://www.python.org • Or if more data analysis focused: • https://www.anaconda.com/download/ 2. Text Editor (with syntax highlighting as a minimum feature) • Windows • Notepad++, Sublime, Atom, Jupyter Notebook • Mac • TextWrangler, BBEdit, Atom, Sublime, Jupyter Notebook • Linux • VIM/Emacs probably, Jupyter Notebook

12. Paul Shapiro | @fighto | #TechSEOBoost Let’s Use Python as Our Example The Basics

13. Paul Shapiro | @fighto | #TechSEOBoost Hello World (let’s display some text) 1. Open text editor 2. Enter code print("Hello World") 3. Save as helloworld.py (or *.py) 4. Using command line and execute: python helloworld.py (python *.py)

14. Paul Shapiro | @fighto | #TechSEOBoost Variables Yes, like algebra: If x = 7, then x + 3 = 10. There different data types of variables: • Integer (numbers, no decimals) • Boolean (true and false) • String (text) • Etc. In some programming languages you have to define what type of variable you’re using. This isn’t the case in Python.

15. Paul Shapiro | @fighto | #TechSEOBoost Variables: Examples full_name = "Paul Shapiro" age = 29 is_seo = True boardgames = ["Gaia Project", "Great Western Trail", "Spirit Island"] String Number, Integer Boolean List, type of array

16. Paul Shapiro | @fighto | #TechSEOBoost Variables: Examples

17. Paul Shapiro | @fighto | #TechSEOBoost Conditional Statement • if, else, elif (else if) • if condition is true, then do something. Else, do something different. subject = { "animal": True, "temperament": “grumpy" } if (subject["animal"] == True and subject["temperament"] == “grumpy"): print("animal is a cat") elif (subject["animal"] == True and subject["temperament"] == "playful"): print("animal is a dog") else: print("It is something else") 1 2 3 4 5 6 7

19. Paul Shapiro | @fighto | #TechSEOBoost Conditional Statement

20. Paul Shapiro | @fighto | #TechSEOBoost Loops • while Loop: loop while a condition is true • for Loop: loop a specified number of times, and in Python, iterating over a sequence (list, tuple, dictionary, etc.)

21. Paul Shapiro | @fighto | #TechSEOBoost Loops – while Loop i = 1 while i <= 5: print(i) i += 1 1 2 3 4

22. Paul Shapiro | @fighto | #TechSEOBoost Loops – while Loop

23. Paul Shapiro | @fighto | #TechSEOBoost Loops – for Loop boardgames = ["Gaia Project", "Great Western Trail", "Spirit Island"] for x in boardgames: print(x) 1 2 3

24. Paul Shapiro | @fighto | #TechSEOBoost Loops – for Loop print(x)

25. Paul Shapiro | @fighto | #TechSEOBoost Functions Re-usable code blocks that can be passed data via “parameters”. def send_email(address): print("Email sent to " + address) send_email("foo@bar.com") 2 3 1

26. Paul Shapiro | @fighto | #TechSEOBoost Functions

27. Paul Shapiro | @fighto | #TechSEOBoost Libraries/Modules Build your own or use other people’s expanded code features. Notable for data analysis: • pandas • NumPy • matplotlib • tensorflow import requests import json import pandas as pd

28. Paul Shapiro | @fighto | #TechSEOBoost How to Work with APIs API Endpoint: http://api.grepwords.com/lookup?apikey=random_string&q=keyword String is unique to you (authentication) Variable, changes and often looped

29. Paul Shapiro | @fighto | #TechSEOBoost How to Work with APIs http://api.grepwords.com/lookup?apikey=random_string&q=board+games [{"keyword":"board games","updated_cpc":"2018-04-30","updated_cmp":"2018-04- 30","updated_lms":"2018-04-30","updated_history":"2018-04- 30","lms":246000,"ams":246000,"gms":246000,"competition":0.86204091185173,"co mpetetion":0.86204091185173,"cmp":0.86204091185173,"cpc":0.5,"m1":201000,"m1_ month":"2018-02","m2":246000,"m2_month":"2018- 01","m3":450000,"m3_month":"2017-12","m4":368000,"m4_month":"2017- 11","m5":201000,"m5_month":"2017-10","m6":201000,"m6_month":"2017- 09","m7":201000,"m7_month":"2017-08","m8":201000,"m8_month":"2017- 07","m9":201000,"m9_month":"2017-06","m10":201000,"m10_month":"2017- 05","m11":201000,"m11_month":"2017-04","m12":201000,"m12_month":"2017-03"}]

30. Paul Shapiro | @fighto | #TechSEOBoost Bringing Some Concepts Together import requests import json boardgames = ["Gaia Project", "Great Western Trail", "Spirit Island"] for x in boardgames: apiurl = http://api.grepwords.com/lookup?apikey=key&q= + x r = requests.get(apiurl) parsed_json = json.loads(r.text) print(parsed_json[0]['gms']) 1 2 3 4 5 6 7 8

31. Paul Shapiro | @fighto | #TechSEOBoost Bringing Some Concepts Together

32. Paul Shapiro | @fighto | #TechSEOBoost Learning Resources Python • https://www.learnpython.org/ • https://www.codecademy.com/learn/learn-python-3 • https://learnpythonthehardway.org/ • https://www.lynda.com/ JavaScript • Learn HTML + CSS first • https://www.codecademy.com/learn/introduction-to-javascript • https://www.lynda.com/ • https://www.freecodecamp.org/ Free with most library cards! Free with most library cards!

33. Paul Shapiro | @fighto | #TechSEOBoost Thanks a bunch! – Paul Shapiro @fighto https://searchwilderness.com Catalyst @CatalystSEM https://www.catalystdigital.com