Rozerem Ad Campaign

1. Copywriter: Cassie Benedict
Art Direction: Olivia Puglese

2. • Objective: Introduce Rozerem as a non habit
forming alternative to prescription sleep aids.
• Insights: Not getting adequate amounts of sleep
effect decision making, motor skills and ability to
perform simple tasks.
• Target Audience: Rozerem consumers are middle
aged business professionals who may have a
young family or stressful jobs, keeping them from
getting sleep at night.

3. Print Ads

6. Out Of Home

7. Interactive