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Square

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•
C
Cassie Benedict

Ad Campaign for Square P.O.S.

Business
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Copywriter: Cassie Benedict Art Direction: Yanbin Zhao
• Goal: Create an Ad Campaign that introduces Square to the public • Insights: Square is mainly used by small business owners, people who have quit their jobs and are beginning to build their dreams. • Target Audience: Ranges from 18-99 years old. All small business owners.
Print Ads - Magazine Inserts
Direct Mail

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Square

  • 1. Copywriter: Cassie Benedict Art Direction: Yanbin Zhao
  • 2. • Goal: Create an Ad Campaign that introduces Square to the public • Insights: Square is mainly used by small business owners, people who have quit their jobs and are beginning to build their dreams. • Target Audience: Ranges from 18-99 years old. All small business owners.
  • 3. Print Ads - Magazine Inserts
  • 4.
  • 5.