3. “Saving the planet one…”
(439,000,000 Google results)
Drop at a time
Piece of toilet paper at a time
Flush at a time
Hanger at a time
Magazine at a time
Burger at a time
Driver at a time
Bag at a time
Idea at a time
Shower at a time
Stitch at a time
Tree at a time
Carpet at a time
9. Shades of Green
• Deep Greens: The most environmentally active segment of the market.
The most willing to pay a premium for green products (19% of US population).
• Medium Greens: Embrace environmentalism more slowly. Practical, like to
see the results of what they do. Interested in green products that make sense
in the long run (33% of US population).
• Light Greens: Generally unconcerned about environmental issues. Have a
wait and see attitude. Will buy green products if they combine efficacy and
economy (16% of US population).
46. 1. Know your Tribe
2. Frame (or reframe) your Message
3. Go Beyond the Choir
4. Use Fun to Forward your Message
Effective Messaging in Today’s Green Market
Go from Planet to Personal
47. Our Commitment to You
With over 10 years entrenched in green and
sustainability marketing, MOM gives you a
level of expertise unmatched in this area.
We bring you proven strategic creative skills
and consulting services that have been
honed for many years.
We aim to produce work on your behalf that
will in every way exceed your expectations.
We bring a wholehearted commitment to
your business and your brand.
If that is what you are looking for in a
marketing partner, you only have to look
to MOM.
