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M&S Label design for Russian vodka
- 1. M&S Label design for triple distilled Russian vodka.
- 2. Academy of St Martin in the Fields brochure Brochure listing all the Academy’s London concerts and world tour dates for 2014-15. The brief was to make the brochure feel like a photo album or scrap book of the Creative Director’s friends and collaborators We commissioned illustrator, Sarah Maycock, to make collages incorporating photos of the soloists, to represent each concert.
- 6. Academy of St Martin in the Fields concert programmes 2014-15
- 8. Lovely as a Tree The environmentally concerned graphic designer’s toolkit. I conceived, researched, and designed the website which has been recognised as a trusted source of good, impartial information and recommended by WWF.
- 9. Shown here: the Printfinder - tool to enable designers to search for the most environmentally friendly local printers.
- 10. Shown here: the Paperfinder - tool to enable designers to search for the most environmentally friendly recycled and FSC certified papers.
- 11. Publicity for Lovely as a Tree
- 12. Gabrieli logo and website re-design case study Gabrieli are a choral and orchestral group, performing works from the renaissance to the present day. They also run a group called Gabrieli Roar for singers and musicians aged 10+. Gabrieli’s logo and website were looking tired and did not reflect their majestic and superbly crafted music, so we were commissioned to give their logo, overall brand and website a refresh. Initially, Gabrieli were very keen to keep their logo, but after some discussion and experimentation, we all agreed that the logo would need updating in order to achieve the elegant ‘classic yet modern’ look and feel that they needed.
- 15. Gabrieli Roar section, for young singers
- 16. Old logo and website Gabrieli formed in Venice and this is the lion that sits in St Mark’s Square. However, most people don’t know this, so the symbolism is lost. However, the lion is a symbol of power and majesty and threfore, a good representation of Gabrieli. It was agreed that we would keep the lion in some form. Lion ‘borrowed’ from Wikipedia, so the image didn’t belong to Gabrieli. Also, it lacks clarity and does not reproduce well, especially at small sizes. Typeface - not bespoke and the letter spacing is uneven. Could feel more modern and beautifully crafted. We also wanted to look at the relationship between the word mark and the lion, to see if this could be more comfortable.
- 17. Lion explorations (a small selection!) Original lion
- 18. Font explorations (again, a small selection)
- 19. The Personal Support Unit ‘who we are’ brochure The PSU is a charity that helps people facing court without legal representation. There has been a big increase in the need for their services since legal aid was cut in 2013/14. The PSU demistyfies the legal process and gives people the confidence to face court alone. We used a very simple signpost style to make the overall look as clear as possible. The brochure is clean and friendly, reflecting PSU values. The PSU currently has a brand look, including colours, which I have worked with and updated for the brochure and annual report.
- 21. Cardboard Citizens A ‘who we are’ brochure for the Cardboard citizens, a theatre charity working with homeless people.
- 22. Camberwell Arts Festival 2015 We created the promotional campaign for the 2015 Camberwell Arts Festival on the theme of ‘Feast on Art’. Items included were a brochure, advert, newspaper advertorial insert, posters, banners, social media banners and badges. We based the campaign on traditional menu designs and cafe graphics to highlight the theme of ‘feast’ and the various events within the festival in a fun and accessible way. Jordana Leighton of Camberwell Arts says: ‘Feedback from the general public has been fantastic: our branding really brought the theme of “feast” to life and was accessible to the whole community, was easy to understand and most importantly was memorable. ‘The flyers and posters really stood out in what is a very cluttered space of local festivals and events, and the artwork replicated beautifully across all mediums from large scale street banners to social media banners and pin badges. ‘I am incredibly proud of what the 2015 festival achieved, and it is as much down to the success of the visual identity as the events themselves.’ FEAST ON ART
- 24. Boots Original Beauty Formulas Development of a new brand. The Boots Original Beauty Formula products were based on original 19th and 20th century recipes so we designed the packaging to reflect this. We also redesigned the Boots logo for this range, based on an early 20th century logo. For Camilla Lilliesko¨ld Design. DESIGN WEEK AWARD WINNER SILVER PENTAWARD
- 25. Boots Botanics rebranding For Camilla Lilliesko¨ld Design
- 26. Buzz Aldrin moon light. The astronaut’s portrait is collaged into an imaginary space scene. Habitat Mini VIP range Original designs for the Habitat Mini VIP (Very Important Products) range of children’s products designed for Habitat by ‘VIPs’. Each package features a photograph of the VIP designer incorporated within a childlike fantasy drawing of the object. For Camilla Lilliesko¨ld Design.
- 27. Designer, Marc Newson parachutes out of his inflatable plane. Actor, Daniel Radcliffe hides behind his play blocks.
- 28. Bag design for the Mini VIP range
- 29. John Lewis basic range Basic but fun packaging for the John Lewis basic range. The designs were to be screen printed directly onto the brown cardboard boxes. For Camilla Lilliesko¨ld Design.
- 32. Caroline Clark MA(RCA) | 35 Sansom Street, London SE5 7RD | 020 7703 6207 | 07855 956572 | caroline@carolineclark.co.uk | www.carolineclark.co.uk THANK YOU!