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We want to create advertising that is
unavoidable, eye catching, targeted and
measurable. We want it to be low-cost, highly
visible and social.

Our advertising is done by people for people.
It’s advertising that knows where people work,
where they live and where they drive …

Carmedia is your full service provider of
low cost mobile Out Of Home advertising
space on private cars and transit vehicles.
We made outdoor advertising



We are passionate about the idea that
people influence people. Speaking to
each other is what makes real changes
in attitude and behaviour happen. This is
why we believe in personal influence as
a key to successful communication.

We select the drivers according to the
brand they need to advertise to
ensure    maximum      and    targeted
campaigns.
9
HIGHLY                                    HIGH                                                                                                                               COST
         APPRECIATED                              MEMORIZATION                                  INNOVATIVE                                   FLEXIBLE                                 EFFECTIVE
                                                     RATE



         86% of people                               The result of a                          Not avoidable                            Select the vehicles                      A single intra-city car
       believe that it is a                         campaign for a                                Social                                 and drivers that                        can generate up to
       good idea to use a                         telecommunication                           Eye catching                            better represent your                     100.000 impressions
      car as an advertising                     company showed that                        Targeted and flexible                       brand or campaign                             per month
            medium*                              38% of the targeted                           Measurable
                                                population recognized                                                                  It’s always available                      Moving vehicles
        29% say outdoor                             having seen the                                                                       – no waiting list                     generates 2.5 times
      advertising influences                      campaign and 28%                                                                                                              more attention than a
       a visit to retail store                   had heard about it***                                                                                                            static billboard**
          within a week




     Private cars: an outstanding advertising space

• * Study carried out Ipsos France.
•** American Trucking Assoc., Outdoor Ad. Magazine TACA’ market research Aug 2002, 
Perception research, 3M, Outdoor Ad Assoc of America
•*** Study carried out by The Brion Institute on 7 survey topics, on a sample of a 200 persons, representative for the population of Paris, according to the quota method (sex, age), after a one month campaign with
100 cars. Reference population: 6,200,000 persons.
XXL   High visibility: Full coverage of the car for the maximum visual impact.
      We suggest it for campaigns of at least 3-6 months.




XL    Excellent compromise between setup cost and visibility.
      We suggest this option for campaigns lasting for at least 2-6 months.




      Perfect compromise between setup cost and visibility.
L     We suggest this wrapping option for campaigns of at least 2-4 months.




      Excellent solution for launching fast promotions.
M     We suggest this option for campaigns of at least 1-3 months and a
      minimum of 50 vehicles



      Our TOP selling solution: perfect to get your message across on a large

S     number of vehicles with the best CPT. You will be really visible at low cost!!
      We suggest this wrapping for campaigns of at least 3-6 weeks and a
      minimum of 200 vehicles.
      NOT AVAILABLE IN ROMANIA
We create new ways to
  interact with your customers
using vehicles, “ambassadors”
                and technology.

      We drive your outdoor
   advertising where it’s more
         effective and visible.

We help you to create a clear
           measurable ROI.
We select the best drivers to match your
   brand or promotion and become
         your ambassadors!
Carmedia uses its proprietary solution (RAT) to
handle the complex logistic process in a cost
effective way, ensuring maximum quality.
Accurate route tracking
via GPS on all vehicles
You will get you own login
     to check in real time
                the position
          of every vehicle,
                  last route,
         number of views,
             kilometers etc




                                Check out your advertising in real time
                                         wherever you are.
Total no. of km:            17.7

 Total no. of km
                             15.2
 in the gated area:

 Total no. of km
                             2.5
 outside the gated area:

 Total no. of views :       3 186

 Time spent :                43’



We design the targeted area for your campaign and
select vehicles which are mostly driving in that area.
Do you want your promotion to reach the
Launch of new consumer electronics
                                     maximum of visibility and make it unforgettable?
Carmedia can organize the participation
of your cars to special events!

Can you imagine 100 cars wrapped with
your brand all together?




   Call for quotation today and make your
         brand
- Impact study to measure the campaign effectiveness -




                                                    29% say outdoor advertising
                                                         influences a visit to retail
                                                             store within a week
What can €10.000/month do for your advertising campaign?
                                                      Bucharest Media

                                                                                                        Format M: 66
                                                                                                           Format XL: 44




                    6.1M                1.6M                4.5M                  4.5M                   7.7M

                                                         How many            Do you want
                                    How many                                                     Make your advertising
                                                         people will         your
                How many            people will                                              unforgettable – use colorful &
                                                         actually stay       advertising
                people look up      find you                                                 creative advertising on private
                                                         tuned on the        to be seen only
                and see your        among the                                                vehicles to keep ALL EYES ON
                                                         channel while       on the same
                advertising?        other                                                                 YOU!
                                                         they see            road every
                                    advertisers?
                                                         advertising?        day?


                    € 2.2               € 6.1               € 2.8                € 2.2                  € 1.34

* design, production and installation costs are not included and apply to all media
Corporate presentation 2012
Corporate presentation 2012

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Corporate presentation 2012

  • 1.
  • 2. We want to create advertising that is unavoidable, eye catching, targeted and measurable. We want it to be low-cost, highly visible and social. Our advertising is done by people for people. It’s advertising that knows where people work, where they live and where they drive … Carmedia is your full service provider of low cost mobile Out Of Home advertising space on private cars and transit vehicles.
  • 3. We made outdoor advertising We are passionate about the idea that people influence people. Speaking to each other is what makes real changes in attitude and behaviour happen. This is why we believe in personal influence as a key to successful communication. We select the drivers according to the brand they need to advertise to ensure maximum and targeted campaigns.
  • 4. 9
  • 5. HIGHLY HIGH COST APPRECIATED MEMORIZATION INNOVATIVE FLEXIBLE EFFECTIVE RATE 86% of people The result of a Not avoidable Select the vehicles A single intra-city car believe that it is a campaign for a Social and drivers that can generate up to good idea to use a telecommunication Eye catching better represent your 100.000 impressions car as an advertising company showed that Targeted and flexible brand or campaign per month medium* 38% of the targeted Measurable population recognized It’s always available Moving vehicles 29% say outdoor having seen the – no waiting list generates 2.5 times advertising influences campaign and 28% more attention than a a visit to retail store had heard about it*** static billboard** within a week Private cars: an outstanding advertising space • * Study carried out Ipsos France. •** American Trucking Assoc., Outdoor Ad. Magazine TACA’ market research Aug 2002, 
Perception research, 3M, Outdoor Ad Assoc of America •*** Study carried out by The Brion Institute on 7 survey topics, on a sample of a 200 persons, representative for the population of Paris, according to the quota method (sex, age), after a one month campaign with 100 cars. Reference population: 6,200,000 persons.
  • 6.
  • 7. XXL High visibility: Full coverage of the car for the maximum visual impact. We suggest it for campaigns of at least 3-6 months. XL Excellent compromise between setup cost and visibility. We suggest this option for campaigns lasting for at least 2-6 months. Perfect compromise between setup cost and visibility. L We suggest this wrapping option for campaigns of at least 2-4 months. Excellent solution for launching fast promotions. M We suggest this option for campaigns of at least 1-3 months and a minimum of 50 vehicles Our TOP selling solution: perfect to get your message across on a large S number of vehicles with the best CPT. You will be really visible at low cost!! We suggest this wrapping for campaigns of at least 3-6 weeks and a minimum of 200 vehicles. NOT AVAILABLE IN ROMANIA
  • 8. We create new ways to interact with your customers using vehicles, “ambassadors” and technology. We drive your outdoor advertising where it’s more effective and visible. We help you to create a clear measurable ROI.
  • 9. We select the best drivers to match your brand or promotion and become your ambassadors!
  • 10. Carmedia uses its proprietary solution (RAT) to handle the complex logistic process in a cost effective way, ensuring maximum quality.
  • 11. Accurate route tracking via GPS on all vehicles
  • 12. You will get you own login to check in real time the position of every vehicle, last route, number of views, kilometers etc Check out your advertising in real time wherever you are.
  • 13. Total no. of km: 17.7 Total no. of km 15.2 in the gated area: Total no. of km 2.5 outside the gated area: Total no. of views : 3 186 Time spent : 43’ We design the targeted area for your campaign and select vehicles which are mostly driving in that area.
  • 14. Do you want your promotion to reach the Launch of new consumer electronics maximum of visibility and make it unforgettable?
  • 15. Carmedia can organize the participation of your cars to special events! Can you imagine 100 cars wrapped with your brand all together? Call for quotation today and make your brand
  • 16. - Impact study to measure the campaign effectiveness - 29% say outdoor advertising influences a visit to retail store within a week
  • 17. What can €10.000/month do for your advertising campaign? Bucharest Media Format M: 66 Format XL: 44 6.1M 1.6M 4.5M 4.5M 7.7M How many Do you want How many Make your advertising people will your How many people will unforgettable – use colorful & actually stay advertising people look up find you creative advertising on private tuned on the to be seen only and see your among the vehicles to keep ALL EYES ON channel while on the same advertising? other YOU! they see road every advertisers? advertising? day? € 2.2 € 6.1 € 2.8 € 2.2 € 1.34 * design, production and installation costs are not included and apply to all media