AdMap is the online advertising agency for professionals, small and medium-sized enterprises who builds, realtime, professional advertising campaigns, fitted to everyone’s need, fast and saving. That is our deck for #wcap call 2015 - first seed

1. Map out the route to your customers

2. Investingincommunication
When an advertiser decides to invest in com-
munication he usually faces a wide advertising
offer, but
low budget
long-term researches and intermediation
lack of knowledge of his own target or the
right media
do often lead to give up.
2
“Only a deep knowledge of the field
and an accurate strategy on the right means
(often the cheapest ones)
will grant the best efficiency of the investment.”.

3. From today on,
there is AdMap.it
3

4. AdMap is the online advertising agency
for professionals, small and medium-sized
enterprises who builds, realtime,
professional advertising campaigns, fitted to
everyone’s need, fast and saving.
“whatever product, even the best, won’t be successful if your customer is not aware about it”.
4

5. AdMap knows your customers
... and the best ways to get him.
Your product/enterprise
Press
Broadcast
Online ADV
Outdoor
5
The“Eagle”algorithm defines:
the most suitable target for your product
where is the most remarkable location
which is the best medias to get him
providing an adv mix made of:
Broadcast
Press
Outdoor,
Online advertising

6. 6
AdMap: your free-of-charge professional consultant
AdMap cuts off costs and times of long brokerage and overcomes individual agency›s budget and
know-how limits, building tailor-made adv campaigns about your product.
Create Campaign
Create Campaign
Upload Final Art
Start Your ADV Campaign
Your Report
(meanwhile)
Select Space
Wait for feedback
Negotiate
Reservation Request
Upload Final Art
Download Photo Report
Download Contract
Proposal Request was
sent to Media Owners
Wait for Media Owners
Proposals
Unlike competitors,
AdMap process is
immediate and fully
automated

7. No more long and expensive consultancies,
meetings and phone calls.
Set up your campaign
from your home or office 24/7
7

8. AdMap is creative
You don’t know what to say or how to say it?
AdMap provides all the creative services to build
your adv campaign. From slogan to art, from vid-
eos to billboards, to online banners, AdMap as-
sembles professional creative packages for any
product or service.
AdMap, a creative agency at your disposal, wher-
ever you are.
8

9. 9
A marketplace where to sell, a tool to manage
Besides being an incredible marketplace to enhance your sell opportunities, AdMap is a powerful tool for:
Advertising on AdMap means to evolve your own business.
AdMap is a powerful marketplace where advertisers
can buy advertising spaces.
Media owners can follow the trends of the marketplace and manage the totality
of their adv spaces from a powerful tool, both the ones being promoted right now
on AdMap and the ones being not.
Suited for small
resellers and publicadministrations too!
stock, availability and booking management bundle, discount and last-minute promotion online and offline business and economics tracking

10. 10
AdMap, tradition and future
are a click away
AdMap’s adv campaign builder system can inte-
grate whatever kind of advertising initiative or
technology.
Geofencing Marketing
di prossimità
Street
marketing
Viral
marketing
Direct mail

11. Revenue model
11
Revenue share on sales
(13% everage)
Annual fee from media owners
Free for advertisers/buyers
As any traditional advertising agen-
cy AdMap profits on sales revenue
shares pairing this with a fixed fee
for providing the online catalogue
and tools, cutting out brokerage and
backoffice costs.

12. 12
An evolving market
In Italy, four big companies manage 70% of the
advertising spaces on traditional medias.
30%ofthismarketismanagedbysmallresellers
and adv agencies, mainly on local base.
“source Nielsen”.
Market value
Market share
In 2014, total expenses for advertising have been more than 6 billion
Euros, 3.5 billions of which represented by TV advertising.
AdMap is the marketplace where local
advertisers can meet offers from small
and medium-sized distribution or from
public administrations, representing
today 30% of the market share.
Yearly turnover of this market in 2014
has been more than 6 billion Euros, 750
millions of those, excluding tv advertis-
ing, collected by SMEs and PA.
The goal of AdMap is to reach at least
the 10% of this market share (roughly
75 millions Euros/year).

13. AdMap spot commercials
As successfully experimented in the
past with Spedireweb.it and Buyon.it,
AdMap spot commercials are a series of
short animated videos, with a friendly
language, exploring possible use cases
of the service itself.
They are designed both to describe Ad-
Map’s peculiarities and to make aware
potential advertisers about the impor-
tance of advertise themselves, trying
to lower the skepticism wall typical of
small entrepreneurs .
14

14. AdMap is already appreciated by many
15
AdMap has been pre-released few months ago, with functionality
limited to outdoor adv spaces mapping and has already awak-
ened interest from various resellers, agencies and associations
in the field.
15

15. 16
Roadmap
Platform launch
(Rome and
surroundings base)
Extension to the
most important
italian cities
Pre Release National base
release
Commercial
agreements
definition
National base
promotion
Rome and
surroundings
based promotion
Most important
italian cities based
promotion
Platform
Promotion
Idea
2014 Fall 2014 Half 2016 Fall 2016 Half 2017

16. The AdMap team has
more than 10 years of
experience in creating
innovative digital products
and the enthusiasm of the
two young creators.
Rosbhe Zakikhani
Co-Founder / Product Developer
Team
17
Gianluca Mongelli
Ideator / Developer
Alessia Gianaroli
Co-Founder / Communication
Giovanni Ciriello
Ideator / Developer
SOGETEL
Investor / Technology Partner

17. 18
€ 600K
RAISING
https://angel.co/admap-it

18. € 600.000
Investing
1 YEAR OF OPERATION
19
Production Salary
ReserveAdv
45% 35%
10%10%