Move away from static advertising and get your message in motion with Billboard Cruisers! Billboard Cruisers deals in creating vehicle wrap advertising fleets for clients who want a new and unique method to move their message in places where their clients and/or customers live, work and play.

1. billboard
cruisers
Media Kit

2. Why Billboard Cruisers?
Move away from static adver-
tising and get your message in
motion with Billboard Cruisers!
Billboard Cruisers deals in creating vehicle wrap advertis-
ing fleets for clients who want a new and unique method
to move their message in places where their clients and/
or customers live, work and play. Research shows vehicle
wraps are one of the most cost-effective and innovative
forms of advertising in today’s competitive market. Each
wrapped vehicle will allow you to reach between 30,000 -
70,000 views per day. It is the only form of advertising that
can directly reach your target demographic.
“In advertising, not
to be different is
virtual suicide.”
– William Bernbach
How We Do It.
Billboard Cruisers maintains a database of drivers (we
like to call them “Brand Wrapresentatives“) who are ready
to “wear” your advertisement on their vehicles. We work
with our advertising clients to determine which Brand
Wrapresentatives best match the ad market for each par-
ticular campaign. With every vehicle you choose to have
wrapped with your message, not only will you be reaching
more potential clients in an eye-catching and memorable
fashion, but you will also be supporting local members of
our community.

3. Who we are.
Billboard Cruisers is a local Albuquerque, NM compa-
ny. We love this city that we call home and we would
like to play a part in stimulating our local economy.
We believe that by uniquely and creatively diversifying
your advertising campaign by utilizing Billboard Cruis-
ers, you will find more people remembering you, your
company, and your services — creating an unforget-
table, moveable imprint of your business.
We utilize the experienced professionals at Genesis Signs (http://genesis-signs.com/) to provide their expertise in ve-
hicle wraps to assure that your project goes smoothly
Unique And Memorable
Mobile ad There is more to the big picture other than Billboard Cruisers be-
ing the biggest bang for your advertising dollars. We actually do
messages
have some metrics and statistics that back up the fact that vehicle
wraps are by far the smartest advertising decision that you can
make in today’s competitive market.
have a 97% According to the Cox Communications/Eagle Research:
48% of those polled viewed car wraps as the most unique adver-
recall rate
tising medium available. Car wraps and television ads were viewed
as the two most memorable mediums. 47% of 18-34 year olds
surveyed found car wraps especially memorable. Car wraps rank
(Source: Transportation Advertising Council of America)
highly among advertising media for positive associations. Of the
target population, 61% spend over 1 hour per day on the road and
33% spend over 2 hours.

4. Here are some additional Cost Comparison of
statistics supporting Bill- Advertising Media
board Cruisers vehicle
wrap advertising
*Mobile ad messages have a 97% recall rate (Source:
Transportation Advertising Council of America)
*96% of respondents said mobile advertising is more
effective than traditional outdoor advertising (Source:
Perception Research Services)
*Mobile ads generate 2.5 times more attention than a
static billboard (Source: Perception Research Ser-
vices)
*Individual vehicle advertising generates 30,000 to
70,000 daily vehicular impressions (Source: Transpor-
tation Advertising Council of America)
*76% of respondents stated they are spending the
same or more time in their vehicles than the previous
year (Source: Perception Research Services)
*30% of mobile outdoor viewers indicate they would
base a buying decision on the ad they see (Source:
American Trucking Association)
*Alternative out-of-home advertising is one of the
Vehicle Graphic
fastest-growing media segments, expanding at
double-digit rates every year from 2001 to 2006, with
Specifications
a compound annual growth rate of 22.6% for the pe-
RGB Photoshop .psd files are recommended for Ve-
riod, according to PQ Media. (Source: PQ Media “Al-
hicle Graphics.
ternative Out-of-Home Media Forecast 2007-2011”)
Vehicle Graphics require a minimum of 6” bleed – DO
*Outdoor media play a vital role in the media mix NOT crop the artwork to the contour of the vehicle.
by reaching consumers missed by other media and
RGB color is preferred, with a color profile of Adobe
enhancing the exposure of other media. Outdoor
RGB (1998).
media reach those Americans not exposed or only
lightly exposed to newspaper and local television Images should have a resolution of 100 dpi at final
news. Outdoor media and radio are complementary as size.
consumer exposure to both Outdoor and radio grows We generally build our files at 1/10 scale, at a resolu-
in lock step. (Source: The Arbitron Outdoor Study: tion of 1000 dpi. If you receive a schematic from us,
Outdoor Media Consumers and Their Crucial Role in this will be its scale.
the Media Mix) Please note that vehicle graphics files are typically
quite large, often gigabytes in size.

5. Cost Model
Per vehicle cost to wrap: ~$2,000 ($10 per sf)
4-Week Wrap Rent per vehicle: $300 Mobile ads
generate
Contract length based on 4-week terms
2.5
times more
attention
than a static
billboard
(Source: Perception Research Services)

6. Contact Information
Jeffrey A. Smith
Founder & CEO, Billboard Cruisers LLC
505.934.7472
jeff@billboardcruisers.com
www.billboardcruisers.com
billboard
cruisers
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