This document provides guidance on achieving excellence in business through developing a repeatable process. It emphasizes mastering the basics through hard work over relying on natural talent alone. A key part of the process involves setting goals and creating a business plan and marketing plan to guide actions. Relationship building, communication, and sticking to fundamentals are also emphasized. The document concludes by assigning homework to participants to submit their mission statement and marketing plan.
2. Everyone on this call is running a business “Business is not financial science, it’s about trading. . . Buying and selling. It’s about creating a product or service so good that people will pay for it.” Anita Roddick
3. MY MISSION STATEMENT To instill in Financial Services professionals the belief that they are capable of achieving excellence at the art of selling and the art of communication; and the confidence to strive to do so
20. Tried to run away from home at age 3 because his parents said he was too young to play golf with his father. His neighbors steered him around the block and back home
77. Rule number three: The more successful we become, the further we get away from the basics which made us successful in the first place
78. Truth: you must master and stick to the basics
79. “You hear all the time about European players playing the game. These players that come over at 17, 18 and 19, they just don't all of a sudden become skilled. From the time they were little fellas, they learned the fundamentals of the game. “ Bobby Orr
80. “Perhaps the single most important element in mastering the techniques and tactics of racing is experience. But once you have the fundamentals, acquiring the experience is a matter of time.” Greg LeMond Three time Tour de France winner
81. Truth: You can be successful without talent. You cannot be successful without hard work
82. "I thought I was preparing fully for each tournament that I entered but in retrospect I realized that the effort was not quite 100%. Oh, I worked at the game, but I didn't work hard enough." "Perhaps subconsciously after twenty five years of being successful on the pro tour, I thought that I could get by on natural talent plus experience. I proved to myself embarrassingly that I couldn't." "Confidence is the single most important factor in this game and no matter how great your natural talent, there is only one way to obtain and sustain it and that is work. That may be a hard fact to swallow, but doing so is the first step to excellence." Jack Nicklaus
83. “No man ever reached to excellence in any one art or profession without having passed through the slow and painful process of study and preparation”Horace (65 BC-8 BC)
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85. Submit your marketing plandon@donconnelly.com yeattspg@msn.com