4. Executive Summary
The following social media plan concentrates on the social media platforms, Twitter and
SnapChat in conjunction with The University of Tennessee, Knoxville’s social accounts.
This plan responds to the stated objectives to increase student-generated content and
improve student engagement in regards to campus beauty by using hashtags and
campaign images. Through key insights gained during primary and secondary research,
this social media plan suggests innovative ideas to encourage more interaction with
campaigns on Twitter and the implication of SnapChat into the university’s social media
plan.
A detailed situation analysis is included in this document that provides insights into other
universities that have strong Twitter and SnapChat presence. Additionally, more
information on the origin and basis of the ‘Least Beautiful’ list is included. Following the
situation analysis, a summary of the research collected from 75 current students focuses
on their personal use of social media platforms, their opinions of current UT social media
content, and overall attitude of campus beauty.
With the data collected from current students, detailed strategies and tactics were
created. These tactics involve using new hashtags on the Twitter and SnapChat platforms
that cater to the target audience and encourage interaction. Additionally, a
recommendation for an emerging social platform is included and can be used in
conjunction with the university’s current social channels. Lastly, an evaluation is
integrated into the social media plan that provides details on how the strategies and
tactics listed will satisfy the client’s objectives.
5. Situation Analysis
Twitter
Twitter is an online social networking site that allows users to send and read short
‘tweets’ that consist of 140 characters or less. Twitter was created by Jack Dorsey, Evan
Williams, and Biz Stone and started as a micro blogging site. The first tweet was sent out
on March 21, 2006.1 Twitter now has 288 million monthly active users and an estimated
500 million tweets are sent out each day.2
Demographics and
Psychographics of Twitter
• 23% of all Internet users have a
Twitter
• 19% of the entire adult population
• More men use Twitter than women
• 24% of men use Twitter, while only
21% of females uses Twitter
• 39% of 18-29 year-olds use Twitter3
SnapChat
SnapChat is a photo messaging application developed by Evan Spiegal and Bobby
Murphy. Users can send pictures, record 10-second videos, add text and drawings and
send them as messages to their select list of other users. These messages are known as
‘snaps’ and will disappear after the time length chosen, varying between 1 and 10 seconds.
The SnapChat app was founded on September 26, 2011. SnapChat now has around 70
million monthly users and an estimated 400 million snaps are sent per day.4
Demographics and
Psychographics of SnapChat
• 9% of US smartphone owners
use SnapChat
• 26% of all 18-29 year-olds
have SnapChat
• Research has found that 70%
of SnapChat users are female4
6. Background on the ‘Least Beautiful’ List
For years, The University of Tennessee, Knoxville has been ranked in the top 20 ‘Least
Beautiful’ campuses. According to The Princeton Review, UT is currently ranked number
11 on the ‘Least Beautiful’ campus list.5 Founded in 1981, The Princeton Review has been
a leader in helping college-bound students obtain their goals.2 In 1992 The Princeton
Review expanded by releasing its first edition of its Best Colleges book.6 After conducting
thorough research, findings indicate that the earliest article including UT on the ‘Least
Beautiful’ list dates back to 2008.7 However, there is no definite date as to when UT was
officially first introduced onto the ‘Least Beautiful’ campus list.
How The Princeton Review Ranks Schools
Every year The Princeton Review compiles
62 college rankings lists that are based on
what students attending the schools in The
Princeton Review’s Best Colleges book say
about their college experience. This is done
through a student survey consisting of 80
questions divided up into four sections:
· Their school’s academics/administration
· Life at their college
· Their fellow students
· Themselves
Students’ provide feedback by selecting answer choices ranging from “Excellent” to
“Awful” or “Extremely” to “Not at All.”
The Princeton Review surveys 130,000 students from the 379 schools in its Best Colleges
book. On average this amounts to 343 students per school.
Schools that are selected to be in The Princeton Review’s top 20 list are, “…. Those that
which the surveyed students (as a group) indicated a very high consensus of opinion about
that topic.”
The Most and Least Beautiful Campus lists are based on The Princeton Review’s student
survey question: “How do you rate the beauty of your campus?”8
7. The Library Picture
Whenever the University of Tennessee,
Knoxville is mentioned in the media it
has been attached to a photo of Hodges
Library, which is not considered the most
beautiful spot on campus. The photo that
has been circulating originates from a
picture posted in 2010 from the Flickr
page Wyoming_Jackrabbit. However, the
identification of the poster is unknown.8
Other Publications Where UT is Mentioned as a ‘Least Beautiful’
Campus
• Travel and Leisure Magazine
• Unigo.com
• Campus Squeeze
• Complex
• And various other publications that copy the Princeton Review lists
o Example: Huffington Post
8. Social Media: *As of 2/5/15
• Facebook: 240,200 likes, posts feature events on campus and things alumni are
doing.
• Twitter: 40.5k followers, tweets talk about events on campus particularly what
the Volunteer Football team has been up to since the beginning of
spring practices.
• Instagram: 9,240 followers, pictures feature events on campus and reposting
student Instagram pictures.
• YouTube: 1,706 subscribers, videos display what students and faculty are doing
on campus.
• Pinterest: 365 followers, pins focus on all aspects of life as a present and past UT
student.
• Storify: 15 followers, show timelines about what has been going on around
campus during specific months and during specific events.
Audiences
The University of Tennessee, Knoxville’s audience on social media includes three different
kinds of students: prospective, current, and alumni. In the past year, 13,768 prospective
students applied to UTK. As of Fall 2014, there were 21,451 undergraduate students and
5,959 graduate students. As of May 2014, there were over 225,000 alumni.9
9. SnapChat
Currently, the University of Tennessee
campus does not have an official
SnapChat. However, various parts of
campus have been utilizing the SnapChat
application. The Volunteer football team
has been using SnapChat to give fans an
inside look at practices and games. Also
on April 8, 2015, Snapchat released the
Rocky Top geofilter. A freshman UT
student created the Rocky Top geofilter.
Anyone can submit a geofilter as long as
they do not feature trademarks or logos.
Then SnapChat will decide if the geofilter
is used based on creativity. If a geofilter
is not creative enough SnapChat will not
feature it.10
Twitter
The school is very active on its @UTKnoxville Twitter account, especially in regard to
responding to prospective students. A good portion of the tweets generated on the account
include tweets centering on congratulating individuals personally on admission,
responding to the needs of current students, and even wishing “Happy Birthday” messages
to Vols from all over. What is interesting however is when the University responds to
messages, they generate a separate tweet to respond. They mention the person later in the
tweet, which in return goes on the news feed of every individual who follows the
University. Another aspect the account is focused on is retweeting other UT organizations
or colleges about events that are happening on campus or within the athletic department.
Lastly, the university is not verified on Twitter like some other universities. Rather they
include the line “The official Twitter of the University of Tennessee, Knoxville” in their bio
with a direct link to their website.
10. Competitors
The University of Georgia was selected as a close competitor of the University of
Tennessee because of its close geographic location to UT and it also being an SEC school.
Social Media:
• Facebook: 198,560 likes, emphasis on articles revolving around student
engagement and activities
• Twitter: 39.2K followers, focuses a lot on events that are happening on campus,
highlights academic honors
• YouTube: 2,173 subscribers with a diverse selection of videos ranging from guest
speakers to rock climbing walls
• Instagram: 7,762 followers emphasizing action shots of students, faculty, and staff
excelling in activities around the campus.
11. The University of Michigan was selected as a competitor because it was one of few public
universities in the nation with a SnapChat account.
Social Media:
• Facebook: 665,032 likes, emphasis on current events and how they tie into
events, staff and students on campus.
• Twitter: 112K followers, tweets are focused on events, staff and students on
campus. Great interaction with current students. The University of
Michigan even has an account called @UMichStudents where a student
is given access to the account for the week to be the voice of students
on campus.
• YouTube: 8,529 subscribers with a wide variety of videos ranging from lectures
to spotlights about things going on around campus.
• Instagram: 55.5K followers, emphasizing views around campus but also including
shots of student athletes and students studying abroad.
• Pinterest: 18,368 followers, which displays pins from athletics, history of school
and sights around the school and more.
• SnapChat: Used to highlight events happening on campus and focus on current
students. The University of Michigan shares campaigns (or stories
about specific events.
12. Boston College is another school select because of its success with its SnapChat presence.
Social Media:
• Facebook: 98,666 likes, this page features alumni achievements, events going on
around campus, and athletics at the school.
• Twitter: 46.7K followers, with emphasis athletics at the school and events on
campus.
• Instagram: 44K followers, features sights on campus and athletics.
• YouTube: 2,267 subscribers, features events on campus and issues that are going
throughout the country and how the college is dealing with them, such
as Deflatgate.
• Flickr: 2,833 photos posted, have not posted on this page since the fall of 2014
but features student life activities.
• Storify: 39 followers, features student and staff member activities on and off
campus.
• Pinterest: 2,033 followers, includes all things Boston College related from current
students to alumni activities.
• SnapChat: Boston College typically uses their SnapChat to reshare snaps that
current students have sent to them. Boston College also has their own
geofilter.
13. Research
Method
A questionnaire was produced by the researchers was given to current UT Knoxville
students who are active on social media. The questionnaire was posted on Qualtrics and
distributed via electronic mail and social media starting on February 19, 2015. After the
data was collected it was entered in Statistical Package for the Social Sciences (SPSS) to
analyze the numbers given.
Participants
The sample was composed of 75 participants. All participants were current students at the
University of Tennessee, Knoxville who are active on social media.
The sample consisted of:
• 48 females
• 27 males
• 4 freshmen
• 15 sophomores
• 25 juniors
• 30 seniors
• 1 graduate student
Participant Feedback and Recommendations
Participants were asked, “What content would you like to see on the UT Twitter account?”
Answers included, event promotion, focus on current students, and student spotlights.
Students stated that they were not aware events on campus were taking place until after
the event had already passed. Tweeting and Snapping about the event would increase
engagement with students on campus. By utilizing a student run Twitter page, UT would
increase student interactions, while also promoting and informing more students of
campus events. Congratulating students on their achievements would increase student
motivation to be featured on the official UT Twitter and SnapChat accounts. Using UT’s
SnapChat story fame will be an incentive for students to provide positive content to the
account.
14. Results
• 83% of survey participants have a Twitter account
o However, only 58% said they follow UT Knoxville’s official
Twitter account
• 99% of participants are active on SnapChat
o 68% said they would follow the official UT SnapChat
account
• 88% said that campus beauty did not affect their
decision to attend UT
o Other reasons for choosing UT may include:
§ Academics
§ Sports
§ Location
• 54% of the participants were unaware that UT Knoxville
was on ‘Least Beautiful’ list.
15. Objectives, Strategies and Tactics
Twitter
Objective 1
Increase content relevant to the current UT student body by 10% within the next
academic school year.
Strategy
Provide content that focuses on the accomplishments of students.
• Highlighting what students are achieving, acknowledging awards presented,
and accentuating student milestones are all ways to demonstrate student
accomplishments through social media.
Tactic
Feature a student of the week by allowing them access to the student run
Twitter page.
Tactic
Feature Twitter posts that highlight student achievements.
Strategy
To generate content that promotes and encourages event participation on campus.
• Using a software program such as Hootsuite (a social media management
system that supports social network integrations for brand management) the
university can schedule posts prior to events occurring on campus.
Tactic
Post about the events occurring on campus.
16. Strategy
Feature posts displaying campus beauty.
• Using pictures from student social media accounts that focus on building
architecture and campus scenery will exhibit the beauty the campus has to
offer.
Tactic
Retweet and quote tweets of students
using the #BeautiVOL hashtag.
Objective 2
Increase content that highlights unknown facts about the university to the current UT
student body by 5% within the next academic school year.
Strategy
Introduce bi-weekly posts to the Twitter account highlighting fun facts and campus
history.
• Posting content twice a week that revolves around campus history and fun
facts will spark student interest in the university and motivate students to
check the UT account frequently.
Tactic
Feature “this day in history at UT” posts (including #ThrowBackThursday
and/or #TBT) utilizing the Timehop application and university records and
pictures.
17. Tactic
#FunFactFriday tweets consist of UT facts old and new that are not well
well known within the current student population.
Objective 3
Increase account content regarding UT construction progress by 10% throughout the 2015-
2016 academic school year.
Strategy
Engage with current students and get them interacting with the UT Twitter
account in a positive manner on the construction projects.
• By interacting more with students through the Twitter account, they will be
more inclined to understand the UT construction process from a different
perspective.
Tactic
Post content that encourages followers to reply with pictures of their favorite
new building
Tactic
Retweet and quote tweets of student’s
Timehop information by using
#VolsThenAndNow.
18. SnapChat
Objective 1
Increase student followers on SnapChat from 0 to 4,000 students by the end of the next
academic school year.
Strategy
Promote the SnapChat QR code on other campus social media accounts.
• By boosting the SnapChat QR code on other social media platforms such as
Twitter, Facebook, Instagram, Pinterest, and Storify, the SnapChat account
should see an increase in added users- specifically from current students.
This should promote the SnapChat account and initiate the launch of the UT
SnapChat account.
Tactic
Posting the SnapChat QR Code
on other campus social media
accounts.
Tactic
Have the SnapChat QR Code on
all distribution items.
Objective 2
Increase daily student viewership on SnapChat from 0 to 2,000 views by the end of the
next academic school year.
Strategy
Promote the viewing of the UT SnapChat story during campus events.
• Through the development and promotion of the UT SnapChat, UT will see an
expansion of student engagement during campus events.
Tactic
Feature the UT SnapChat on
the jumbotron during football
games.
19. Objective 3
Increase student engagement on SnapChat from 0 to 1,000 snaps sent to the UT account
by the end of the 2017 academic year.
Strategy
Promote sending snaps to the UT account during special events throughout the
year.
• Seasonal holidays, football games and homecoming week can be used as
leverage to increase SnapChat activity with the UT account.
Tactic
Create geofilters for special
events around campus.
Tactic
Feature snaps from students in
the UT SnapChat story
Strategy
Promote campus beauty by encouraging students to send in snaps of their favorite
spot on campus.
• By encouraging students to take snaps of their favorite on campus, UT will
receive promotion of campus beauty and architectural accomplishments.
Tactic Feature snaps from
students on the UT Twitter
page.
20. Recommendations
Jonathan Wegener and Benny Wong developed Timehop in 2011. Timehop is an IOS
application that works in connection with other social media platforms. The application
provides digital data from social accounts that corresponds to an individual’s day in
history. The application compiles daily tweets, Facebook status updates, Instagram
photos, and other past social media posts. The application is rapidly growing and has 15
million registered users, and 7 million daily users.11
This emerging channel would be extremely beneficial for The University of Tennessee to
utilize in repurposing past content. These posts can be used in conjunction with the
#FunFactFriday and #ThrowbackThursday campaigns that educate students the campus’
rich history. One example of this would be, “3 years ago today, our beloved Rock was
moved to its new location.” Attached to this tweet would be an accompanying picture of
the Rock being moved. By highlighting the history of the university, areas on campus
could be highlighted as well. This will help promote campus beauty through the opulent
history of the university.
Interesting Findings
Recent research was done to see how the university’s social media channels have changed
since the original research was conducted. The chart below displays what was found.
Basically all channels saw an increase in followers, likes, etc. except Facebook, which saw
a decrease of 10,000 likes.
21. Evaluation
The first objective given by the client focused on increasing positive student-generated
content on the university’s social media platforms. By implementing SnapChat as a social
channel, the university will begin to nurture relationships with prospective, current, and
past students. The university’s SnapChat would encourage students to send their own
content that could be featured in the official UT SnapChat story. Additionally, if the
university implemented a student run Twitter account it would be rewarding dedicated
students while also providing content through the eyes of the students.
The second objective noted by the client concentrated on improving student engagement
with the university’s social media platforms. The university could improve engagement by
using campaign hashtags and images in relation to the campus. By applying the social
media campaigns the university will be able to highlight campus locations, create positive
engagement, and foster relationships with all audiences. One example in the social media
plan is the #DiscoverBeaUTy Twitter campaign. Students can post their own pictures of
campus by using the hashtag, this will display the university in a positive light while also
providing evidence that UT is undeserving of the ‘Least Beautiful’ list.
The last objective focused on connecting more with current students through the
promotion of on-campus events. With the university implementation of SnapChat, event-
centered campaigns and exclusive geofilters students will be more informed and engaged
with the university.
22. References
1 ) T h e H i s t o r y o f T w i t t e r
h t t p : / / w w w . s o c i a l n o m i c s . n e t / 2 0 1 3 / 0 1 / 2 3 / t h e - h i s t o r y - o f - t w i t t e r /
2 ) A b o u t T w i t t e r
h t t p s : / / a b o u t . t w i t t e r . c o m / c o m p a n y
3 ) D e m o g r a p h i c s o f K e y S o c i a l N e t w o r k i n g P l a t f o r m s
h t t p : / / w w w . p e w i n t e r n e t . o r g / 2 0 1 5 / 0 1 / 0 9 / d e m o g r a p h i c s - o f - k e y - s o c i a l -
n e t w o r k i n g - p l a t f o r m s - 2 /
4 ) T h e T i m e l i n e o f # S n a p C h a t - # I n f o g r a p h i c
h t t p : / / w w w . d i g i t a l i n f o r m a t i o n w o r l d . c o m / 2 0 1 4 / 0 9 / t h e - h i s t o r y - o f - s n a p c h a t -
i n f o g r a p h i c . h t m l
5) U n i v e r s i t y o f T e n n e s s e e , K n o x v i l l e
h t t p : / / w w w . p r i n c e t o n r e v i e w . c o m / s c h o o l s / 1 0 2 2 7 9 8 / c o l l e g e / u n i v e r s i t y -
t e n n e s s e e - - k n o x v i l l e
6 ) A b o u t t h e P r i n c e t o n R e v i e w ( A b o u t t h e P r i n c e t o n R e v i e w )
h t t p : / / w w w . p r i n c e t o n r e v i e w . c o m / a b o u t - u s . a s p x
7 ) P r i n c e t o n R e v i e w : U T K a g o o d v a l u e b u t n o t m u c h i n t h e l o o k s
d e p a r t m e n t ( K N S )
h t t p : / / w w w . k n o x n e w s . c o m / n e w s / l o c a l - n e w s / u t - c a m p u s - r a n k e d - o n e - o f -
u g l i e s t - i n - c o u n t r y - 1 5 1
8 ) S u r v e y i n g S t u d e n t s : H o w W e D o i t ( S u r v e y i n g S t u d e n t s : H o w w e d o i t )
h t t p : / / w w w . p r i n c e t o n r e v i e w . c o m / h o w - w e - d o - i t . a s p x
9 ) Q u i c k F a c t s a b o u t t h e U n i v e r s i t y o f T e n n e s s e e , K n o x v i l l e
h t t p : / / w w w . u t k . e d u / a b o u t u t / n u m b e r s /
1 0 ) S n a p C h a t G e o f i l t e r s ( U n d e r U n i v e r s i t y o f T e n n e s s e e S n a p C h a t )
H t t p s : / / s u p p o r t . s n a p c h a t . c o m / a / g e o f i l t e r - g u i d e l i n e s
1 1 ) H o w T i m e h o p w a s C r e a t e d
h t t p : / / w w w . b u s i n e s s i n s i d e r . c o m / h o w - t i m e h o p - w a s - c r e a t e d - 2 0 1 5 - 4
H o d g e s L i b r a r y P h o t o ( F l i c k r )
h t t p s : / / w w w . f l i c k r . c o m / p h o t o s / w y _ j a c k r a b b i t / 4 2 9 4 8 4 0 3 2 4 /
23. Appendix
Appendix 1: Survey
A D V T / P R 4 9 0
Y o u a r e a b o u t t o c o n t i n u e o n t o a q u e s t i o n n a i r e t h a t w i l l b e u s e d i n
r e s e a r c h f o r t h e A d v e r t i s i n g a n d P u b l i c R e l a t i o n s 4 9 0 : S o c i a l M e d i a c l a s s . I f
y o u a r e n o t a c u r r e n t U T K n o x v i l l e s t u d e n t , p l e a s e e x i t t h e p a g e n o w . I f y o u
d o n o t h a v e a T w i t t e r a n d / o r S n a p C h a t a c c o u n t , p l e a s e e x i t t h e p a g e n o w . I f
y o u c h o o s e t o e x i t t h e q u e s t i o n n a i r e d u r i n g a n y t i m e , y o u w i l l n o t b e
p e n a l i z e d a n d y o u r a n s w e r s w i l l n o t c o u n t . T h i s p r o c e s s w i l l o n l y t a k e y o u
a b o u t 5 t o 1 0 m i n u t e s . Y o u r a n s w e r s a r e a n o n y m o u s a n d p r i v a t e . I f y o u d o
n o t f e e l c o m f o r t a b l e p r o v i d i n g i n f o r m a t i o n o n y o u r s o c i a l m e d i a u s e , p l e a s e
f e e l f r e e t o e x i t n o w o r a n y t i m e d u r i n g t h e q u e s t i o n n a i r e . I f y o u w o u l d l i k e
t o c o n t i n u e , p l e a s e c l i c k > > .
Q 1 A r e y o u a c u r r e n t U T K n o x v i l l e s t u d e n t ?
m Y e s
m N o
If No Is Selected, Then Skip To End of Survey
Q 2 D o y o u h a v e a T w i t t e r a c c o u n t ?
m Y e s
m N o
If No Is Selected, Then Skip To Please answer the following question(s):
24. Q 3 H o w o f t e n d o y o u g e t o n T w i t t e r ?
m N e v e r
m L e s s t h a n O n c e a M o n t h
m O n c e a M o n t h
m 2 - 3 T i m e s a M o n t h
m O n c e a W e e k
m 2 - 3 T i m e s a W e e k
m D a i l y
Q 4 H o w o f t e n d o y o u t w e e t ?
m N e v e r
m O n c e a M o n t h
m 2 - 3 T i m e s a M o n t h
m O n c e a W e e k
m 2 - 3 T i m e s a W e e k
m D a i l y
m 2 - 3 T i m e s a D a y
m 4 + T i m e s a D a y
Q 5 W h a t d o y o u u s e T w i t t e r f o r ? ( C h e c k a l l t h a t a p p l y )
q K e e p i n g U p W i t h F r i e n d s
q N e w s S t o r i e s
q K e e p i n g U p W i t h O r g a n i z a t i o n s
q K e e p i n g U p W i t h C e l e b r i t i e s
q P e r s o n a l U p d a t e s
Q 6 D o y o u f o l l o w @ U T K n o x v i l l e o n T w i t t e r ?
m Y e s
m N o
Q 7 D o y o u p r e f e r r e a d i n g t w e e t s f r o m a n i n d i v i d u a l ' s a c c o u n t ( i . e . B u t c h
J o n e s ) o r a n o r g a n i z a t i o n ' s a c c o u n t ( i . e . U T A t h l e t i c s ) ?
m I n d i v i d u a l A c c o u n t
m O r g a n i z a t i o n a l A c c o u n t
Q 8 D o y o u h a v e a S n a p C h a t a c c o u n t ?
m Y e s
m N o
If No Is Selected, Then Skip To Please answer the following question(s):
25. Q 9 H o w o f t e n d o y o u g e t o n S n a p C h a t ?
m N e v e r
m L e s s t h a n O n c e a M o n t h
m O n c e a M o n t h
m 2 - 3 T i m e s a M o n t h
m O n c e a W e e k
m 2 - 3 T i m e s a W e e k
m D a i l y
Q 1 0 H o w o f t e n d o y o u s e n d S n a p s ?
m N e v e r
m O n c e a M o n t h
m 2 - 3 T i m e s a M o n t h
m O n c e a W e e k
m 2 - 3 T i m e s a W e e k
m D a i l y
m 2 - 3 T i m e s a D a y
m 4 + T i m e s a D a y
Q 1 1 W h a t d o y o u u s e S n a p C h a t f o r ? ( C h e c k A l l T h a t A p p l y )
q S e n d i n g s n a p s t o f r i e n d s / m y s t o r y
q W a t c h i n g f r i e n d ' s s n a p s / s t o r i e s
q W a t c h i n g s p o n s o r e d s n a p s
q S e n d i n g m e s s a g e s o r s n a p c a s h
q I ' m n e v e r o n S n a p C h a t
Q 1 2 W o u l d y o u f o l l o w U T K n o x v i l l e o n S n a p C h a t ?
m Y e s
m N o
Q 1 3 W h a t S o c i a l M e d i a c h a n n e l s d o y o u c u r r e n t l y f o l l o w U T K n o x v i l l e o n ?
( C h o o s e a l l t h a t a p p l y )
q T w i t t e r
q F a c e b o o k
q V i n e
q Y o u T u b e
q F l i c k r
q P i n t e r e s t
q I n s t a g r a m
q S t o r i f y
Q 1 4 A r e y o u a w a r e U T K n o x v i l l e i s o n P r i n c e t o n R e v i e w ' s u g l i e s t c a m p u s
l i s t ?
m Y e s
m N o
26. Q 1 5 D i d t h e b e a u t i f i c a t i o n o f U T K n o x v i l l e ' s c a m p u s d i c t a t e y o u r d e c i s i o n
o n a t t e n d i n g t h e u n i v e r s i t y ?
m Y e s
m N o
Q 1 6 H o w d o y o u r a n k t h e o v e r a l l b e a u t y o f t h e U T K n o x v i l l e c a m p u s ?
m N o t B e a u t i f u l
m A L i t t l e B e a u t i f u l
m S o m e w h a t B e a u t i f u l
m M o d e r a t e l y B e a u t i f u l
m V e r y B e a u t i f u l
Q 1 7 H a v e y o u e v e r p o s t e d a p i c t u r e o f U T K n o x v i l l e ' s c a m p u s o n a n y s o c i a l
p l a t f o r m ?
m Y e s
m N o
Q 1 8 D o y o u r e p l y t o t w e e t s p o s t e d b y a U T K n o x v i l l e T w i t t e r a c c o u n t ?
m Y e s
m N o
Q 1 9 D o y o u r e t w e e t t w e e t s p o s t e d b y a U T K n o x v i l l e T w i t t e r a c c o u n t ?
m Y e s
m N o
Q 2 0 D o y o u f e e l U T K i n t e r a c t s w i t h i t s s t u d e n t s o n s o c i a l m e d i a e f f e c t i v e l y ?
m Y e s
m N o
Q 2 1 W h a t c o n t e n t w o u l d y o u l i k e t o s e e p o s t e d o n @ U T K n o x v i l l e ' s T w i t t e r
a c c o u n t t o g e t s t u d e n t s e n g a g e d ?
Q 2 2 S e x :
m M a l e
m F e m a l e
Q 2 3 Y e a r i n s c h o o l :
m F r e s h m a n
m S o p h o m o r e
m J u n i o r
m S e n i o r
m G r a d u a t e
Q 2 4 A g e :
