2. I was born in sunny Fullerton, California.
(That’s near Disneyland).
Growing up,
we had a lemon tree in
our backyard.
Me.
…I still really like Disneyland and lemons.
3. My teacher told my mom I
was the “Heartthrob of the
forth grade class”.
To bolster my self-esteem,
my mom mentioned this
frequently, as if it were an
actual achievement.
(This was surprisingly
effective up until age 12…
when independent
thought kicked in).
Beth Estelle Markus
John Baldwin Elementary School
Danville, California.
I believe our true selves emerge around age 12.
4. Customer Project & SEO &
Program Public
Advocacy Social
Manager Relations
Media
5. Project & SEO &
Customer Program
Manager
Public
Relations
Social
Media
Advocacy
Specialized in
Fortune 500
• Developed and created Oracle customer case studies, Companies
leveraged success stories in the media, identified sensitive
deployments for swift resolve.
• Created Customer Press Reference Program for Palm.
Interviewed customers and managed press contacts.
• Created & Directed Customer Reference program from
ground-up for Genesys. Completed 15 references monthly;
managed team of 5. Created print ads, placed customers
in events, press and collateral.
• Built Customer Video Reference Library for Genesys.
6. Project & Public
SEO &
Customer
Social
Program Relations
Media
Advocacy
Manager
Experienced in creating and directing
integrated marketing plans, including social
engagement.
Able to define strategy, craft core messaging and implement world-
class integrated programs.
Ensure every campaign has specific objectives and metrics which are
tracked to provide insight & measure effectiveness.
Strong collaborator adept at managing budgets, talent and time.
7. SEO & Project &
Customer
Public Social
Media
Advocacy Program
Manager
Relations
• As Account Exec for pitched and
secured coverage in tier-1 press.
• Keynote speech writer for Senior VP Executives at
• Conceived and launched ‘Customer Innovation Awards’
• Developed & executed communications plan for $50m project
• Collaborated with PR team(s) to craft pitches around customer
deployments with Oracle, Genesys, Palm & VRG.
• Lead Writer in corporate marketing department at Oracle,
Genesys & VRG; authored whitepapers, collateral, web site content.
8. SEO & Customer
Project &
Program
Public
Advocacy Relations
Social Manager
Media
Developed SEO Web sites with the ‘For Dummies’ brand:
Realized over 5k unique visitors within first 120 days.
Created SEO content plans - managed 15 writers.
Established thought-leadership interview series with
knowledge experts, creating relevant links.
Created Social Media content plan for ‘For Dummies’
branded sites on Facebook and Twitter.
9. Received Bachelor of Science in
Business Administration,
San Francisco State University
• Member of the Advertising Club
• Member of the Forensics Team-Public
Speaking
• Created promotional posters for University’s
MBA program which were placed throughout
the Bay Area in public spaces, including
BART stations.
• Self-supported throughout college (ate lots
11. Print Ads:
Travelocity Bank of America
Secured customer
participation
Designed ads
Wrote copy
…made sure garden gnome was tilted at just the right angle.
12. Success Story:
Interviewed
customer
Secured
approvals
Wrote story
…have Shown here interviewing a
Senior VP with Yahoo.
interviewed
100’s of
customers
13. Press Coverage:
Interviewed
customer
Wrote story
Pitched story
to PR team
Original Customer Success Story,
City of Houston, Texas,
Houston 311 Help Line.
Customer became active advocate for company: Provided numerous press interviews
and spoke at user events.
15. Sales Tools: (I’ve written content for all of these deliverables).
Collateral | Product Sheets | Web Site Copy | Success Stories |
Customer Interviews | White Papers | SEO Content | Blogs |
Executive Speeches | Web & Print Articles | e-books | Data Sheet
| Value Proposition
Statements |
Corporate Content
| Podcasts |
Product Messaging
| SEO Key Words |
Thought Leader
Editor's Notes
Lead across internal and external communications.Build a team responsible for managing all communications including social and community engagement.Train and counsel Quantcast executives and partners for press conferences, media interviews and high-profile speaking engagements.Work closely with the Vice President of Marketing and Communications on all corporate communications - defining strategy, crafting key messages, and executing.Collaborate with engineering, product, sales and marketing teams to create compelling communications strategies for our products aimed at both consumer and B2B.Develop and maintain company core messaging.Represent Quantcast as a spokesperson for a wide variety of media inquiries.Develop close, productive relationships with journalists and opinion leaders.Manage relationships with Quantcast’s public relations agencies.Establish and manage Quantcast’s internal communications function.
