Christian Clark Crandal
I n d u s t r i a l D e s i g n Po rt f o l i o
Milwaukee Institute of Art and Design, Milwaukee, WI
BFA - Industrial Design
Salt Lake Community College, Salt Lake City, UT
General Studies
BYU Language Program, Provo, UT
Comprehensive studies in reading, speaking and writing Spanish
Education
CURRICULUM VITAE
2011-2015
2001-2003
1998-1998
Experience
ROSE & ROOT PHOENIX, AZ
OWNER / OPERATOR
• Successfully started and ran day to day operations of a
handcrafted small batch soap company
• Branded the company with outside consultancy
• Marketed the company through printed and digital ad campaigns
• Conceptualized, researched, tested, and produced end product
• Developed relationships with wholesalers as well as local and domestic boutique
owners
Tiffany & Company, San Francisco, CA
CUSTOMER SERVICE COORDINATOR
• Strong leadership abilities in executing team initiatives while reaching
departmental objectives.
• Improved standards of service score card (Gallup Poll) numbers by 40%
• Increased profitability of department- cut servicing accommodations by 30%
• Rated “High Performer” by direct management during annual review.
2008-2012
2005-2011
• Rapid Prototyping
• Appearance model making
• Metalworking equipment
• Woodworking equipment
• Sketching/Rendering
• Brainstorming
• Color and Finish selection
• Concept Ideation
• Storyboarding
• Presentation Ability
Skills
Computer Skills
• Microsoft office
• Atlas and Kana/CRM systems
• Solidworks
• Adobe CC Suite
• Powerpoint/Keynote/Prezi
• Wacom products
• iWork suite
• Keyshot
Christian Crandal
N92W6840 Washington Court
Apartment 07
Cedarburg, Wisconsin 53012
( 7 1 3 ) 5 8 2 - 9 0 0 7
c c r a n d a l @ i c l o u d . c o m
CONTENTS
4
Fiskars
2
Facet
3
Hollow
1
Muu Digital Sketches
5
An infant feeding system for modern parenting.
bachelor thesis (4 months)
topic infant feeding system
focus user experience / human factors / system design
Design an infant feeding system that has continuity and is
intuitive to use, while empowering “back-to-work” mothers and
anyone wanting to actively participate in the infant feeding
process.
MUU RESEARCH
Meet Dan & Jillian
Dan and Jillian represent a new
generation of parents in America:
Among U.S. Moms of healthy full-term
infants, 85 percent have used a breast pump
at some point, 25 percent pump their milk
regularly, and 6 percent pump exclusively.
The rise of pumping also implies that moms
don’t need as much time at home to spend
with their babies - they can simply pump,
store, and go back to work.
With the overall population of stay-at-home
dads climbing by twofold to 2 million since
1989, this means that 400,000 dads now
say they stay at home to take care of their
families.
MUU SYSTEM ANALYSIS
Understanding
the various steps
multiple infant
feeding systems have
and the relationships
between them.
Breast feeding is the
least amount of steps.
Pumping and the
subsequent bottle
feeding by far had
the most involved
processes.
MUU CONCEPT DEVELOPMENT
Problem:
With the steady increase of back-to-work mothers, a rise in stay-at-home
dads and fathers wanting to actively participate in the infant feeding
process, a baby can have a difficult time adapting to the various nipples
from bottle, pacifiers, and mother.
Also, the system necessities to pump breast milk, store the milk for later
use, warm the milk when ready for use, and manage the bottle system lack
continuity and are confusion to use.
Ideation Sketches
MUU CONCEPT IN USE
A day in the life with
muu uses a cartridge system
that collects, stores, and warms
milk or formula in an easy and
sustainable way. It mitigates
the hassle of traditional bottle
warmers by calculating the
perfect temperature based on the
amount of liquid in the cartridge.
muu consists of a portable
charging/warming base with an
intuitive display and soft click
interface, a receiving and storing
vessel (cartridge) with easy-
to-read level indicators, and a
duel push button cap system for
storing and feeding.
3
Store for up to 6 months in
the freezer
muuUse cartridge system with any
leading pump system
The push button cap system works on a
cam that opens and closes around the
lip of the cartridge for a tight seal by
articulating the spring loaded inner arms
Conveniently keep track of when
milk was expressed with the dry
erase storing cap
Simply place the cartridge from the freezer onto
the warming base and turn vessel to the number
of ounces indicated
Wait for the chime to alert when
milk is ready for baby
Attach nipple cap when ready to
feed
muu
1
2
3
4
5 6 7 8
Exploded View
Silicone Nipple
BPA Free
Funnel insert
Push
Button
BPA Free
Nipple Cap
Articulating
Seal
Mechanism
BPA Free
Cartridge
Easy Grip
Molding
Warming
Shroud
Warming
Element
Motherboard
Warmer Body
Display Glass
Display
Housing
muu
Silicone Anti-
Slide Base
Design a helmet that protects the user in a new and innovative way.
student project (2 months)
topic football protection
focus solidworks / human factors / innovation
Facet Smart Football Helmet
RESEARCHFACET SMART HELMET
Retired NFL players in their 50s
are five times more likely to have
been diagnosed with a dementia-
related syndrome — and retired
NFL players from age 30-49 are 19
times more likely to have such a
diagnosis.
5x's
1,000
College lineman experience
over 1,000 sub-concussive
head hits in an average season.
Most people are unaware that a
lineman in the three-point stance
is the most vulnerable of all
football players to a brain injury
The average high school lineman
takes between 1,000 to 1,500
hits to the head each season,
some at forces equivalent to or
greater than a 25-mile-an-hour car
crash.
1,000
With football concussions in a state of crisis, a decisive
solution addressing the high impact safety of players
has become urgent.
Problem
FACET SMART HELMET CONCEPT
FACET is a smart helmet featuring a
cranial shock absorber and
multiple sensors that track activity,
health vitals, and injury to the wearer.
Cranial construction better
protects cerebellum and
occipital lobe
Facet sensors count hits
and indicate severity of
impact
A flexible bumper absorbs
the shock of rear impact
Reinforced temporal
construction protects from
a cranial side impact
FACET SMART HELMET CONCEPT
Sensors
beam real-time data to
team medical coaches,
so that they may
monitor injury
Internal sensors can
give a detailed account
of player health and
well being
FACET SMART HELMET THE FIRST LINE OF DEFENSE AGAINST IMPACT
Design an object with the rotational molding process in mind.
student project (3 months)
topic rotational molding manufacturing process
focus solidworks / human factors / multi-functional furniture
Hollow Outdoor Lounge & Table
An entry for the rotational
molding design competition
HOLLOW OUTDOOR LOUNGE & TABLE INSPIRATION
HOLLOW OUTDOOR LOUNGE & TABLE CONCEPT SKETCHES
Banana inspired lounge brings
a sense of whimsy to the
outdoor space. This model
contains two side handles that
allow the seating area to recline
This lounge brings a fun
organic shape to the outdoor
space, and also can turn over
to be a low-rise table
Organic form contours to the body
allowing for full out stretched
position
HOLLOW OUTDOOR LOUNGE & TABLE FINAL CONCEPT
HOLLOW is an elegant and functional addition
to any outdoor setting and becomes even
more useful in sets of three or four
HOLLOW is an outdoor chaise lounge
that couples as a low rise table
Digital Sketches Final Concept
HOLLOW Functional Elegance
Redefine the adjustable plier experience.
corporate sponsored project (4 months)
topic adjustable pliers
focus user experience / human factors / innovation
team Christian Crandal Josh Govek Alesia Hoge
Fiskars PowerGrip
FISKARS POWERGRIP RESEARCH
What are adjustable pliers used for?
Gripping large objects
To dip objects in liquids
To remove tacks, staples,
rivets, and small nails
Taking out plumbing fixtures
Loosening nuts and bolts
Hot, Cold, Dirty, Caustic objects
Adjustable pliers are used
at various angles and in
multiple situations, so
they must be quick and
easy to maneuver
?
BRIEFING
who uses adjustable pliers and how often
are they put to use?
Where are they used?
-Bathrooms / Plumbing
-General Maintenance
-Electrical
FISKARS POWERGRIP RESEARCH
What kinds of tools do the same job?
	
	
	 Our first steps in exploring the product landscape
made us realize there are a lot of different tools
available that do the same thing....none of them
compete with Channel lock in terms of reputation and
industry resonance. This pushed us to explore how
people use these tools and ultimately define who
these users were
Points of opportunity were identified through product
testing and introductory conversations with the users.
-teeth slip				-pressure points
-pinch points			 -pipe add on
-inconsistent adjustment		 -hard to reach spaces
Initial Findings
Observations
wide handles
small spaces
poor leverage
Inspiration
A Moray eel can pull
back it’s jaw to reveal
another for more grip
and strength. How can
this be applied to a
modern tool?
FISKARS POWERGRIP PERSONA	
Matthew
43 years old
married with 2 kids	
likes to road trip
sucessful long term soccer coach
electrician
uses pliers daily for work
owns multiple pairs
prefers chanel lock & milwaukee tool
FISKARS POWERGRIP CONCEPT DEVELOPMENT
FISKARS POWERGRIP CONCEPT DEVELOPMENT
research understanding ideation
development refinementprototyping
final appearance model
FISKARS POWERGRIP FINAL
SPRING LOADED HANDLES NEST FOR
COMFORTABLE ONE HANDED GRIP
RACK AND PINION
WIRE
STRIPPER
INJECTION MOLDED
CASING
OIL TEMPERED CAST CHROME VANADIUM
ELECTRIC STEEL
REAMING
FUNCTION
HANDLE LOCKS
IN PLACE
ANGLED OPPOSING TEETH
FISKARS POWERGRIP FINAL
The PowerGrip is extremely easy to use because it
simplifies everything down into one motion, making
any job, big or small, a cinch for an old pro.
1. Release Handle Lock
2. Ratchet to Adjust and Tighten
3. Apply Force to Use
4. Release Lock to Open or Adjust
Problems Solved Include:
-reach small spaces with one hand
-added leverage when needed
- f u l l a r m u s e e n c o u r a g e d
-easy to grip and adjust in one hand
FISKARS POWERGRIP FINAL
FISKARS POWERGRIP Adjustable Pliers
The PowerGrip brings a fresh approach to adjustable
pliers; generating an entirely new category for the
Fiskars brand.
The spring-action nested handle alleviates hand fatigue
and encourages full arm use, creating a unique one-handed
solution.
PowerGrip’s ratcheting jaw makes working in hard to
reach spaces a cinch, while its attachable extension adds
sometimes crucial leverage in a split second. And with it’s
fully hardened, precision-ground steel construction the
PowerGrip adjustable pliers bring durability to the toolbox.
Examples of my Cintiq and Sketchbook Pro abilities
student project (2013-2015)
focus rendering / formal development
DIGITAL TOOLS
Digital Sketches CINTIQ TABLET / SKETCHBOOK PRO
T H A N K Y O U !
C o n t a c t I n f o
7 1 3 - 5 8 2 - 9 0 0 7
ccrandal@icloud.com

Crandal_Portfolio_1.3

  • 1.
    Christian Clark Crandal In d u s t r i a l D e s i g n Po rt f o l i o
  • 2.
    Milwaukee Institute ofArt and Design, Milwaukee, WI BFA - Industrial Design Salt Lake Community College, Salt Lake City, UT General Studies BYU Language Program, Provo, UT Comprehensive studies in reading, speaking and writing Spanish Education CURRICULUM VITAE 2011-2015 2001-2003 1998-1998 Experience ROSE & ROOT PHOENIX, AZ OWNER / OPERATOR • Successfully started and ran day to day operations of a handcrafted small batch soap company • Branded the company with outside consultancy • Marketed the company through printed and digital ad campaigns • Conceptualized, researched, tested, and produced end product • Developed relationships with wholesalers as well as local and domestic boutique owners Tiffany & Company, San Francisco, CA CUSTOMER SERVICE COORDINATOR • Strong leadership abilities in executing team initiatives while reaching departmental objectives. • Improved standards of service score card (Gallup Poll) numbers by 40% • Increased profitability of department- cut servicing accommodations by 30% • Rated “High Performer” by direct management during annual review. 2008-2012 2005-2011 • Rapid Prototyping • Appearance model making • Metalworking equipment • Woodworking equipment • Sketching/Rendering • Brainstorming • Color and Finish selection • Concept Ideation • Storyboarding • Presentation Ability Skills Computer Skills • Microsoft office • Atlas and Kana/CRM systems • Solidworks • Adobe CC Suite • Powerpoint/Keynote/Prezi • Wacom products • iWork suite • Keyshot Christian Crandal N92W6840 Washington Court Apartment 07 Cedarburg, Wisconsin 53012 ( 7 1 3 ) 5 8 2 - 9 0 0 7 c c r a n d a l @ i c l o u d . c o m
  • 3.
  • 4.
    An infant feedingsystem for modern parenting. bachelor thesis (4 months) topic infant feeding system focus user experience / human factors / system design Design an infant feeding system that has continuity and is intuitive to use, while empowering “back-to-work” mothers and anyone wanting to actively participate in the infant feeding process.
  • 5.
    MUU RESEARCH Meet Dan& Jillian Dan and Jillian represent a new generation of parents in America: Among U.S. Moms of healthy full-term infants, 85 percent have used a breast pump at some point, 25 percent pump their milk regularly, and 6 percent pump exclusively. The rise of pumping also implies that moms don’t need as much time at home to spend with their babies - they can simply pump, store, and go back to work. With the overall population of stay-at-home dads climbing by twofold to 2 million since 1989, this means that 400,000 dads now say they stay at home to take care of their families.
  • 6.
    MUU SYSTEM ANALYSIS Understanding thevarious steps multiple infant feeding systems have and the relationships between them. Breast feeding is the least amount of steps. Pumping and the subsequent bottle feeding by far had the most involved processes.
  • 7.
    MUU CONCEPT DEVELOPMENT Problem: Withthe steady increase of back-to-work mothers, a rise in stay-at-home dads and fathers wanting to actively participate in the infant feeding process, a baby can have a difficult time adapting to the various nipples from bottle, pacifiers, and mother. Also, the system necessities to pump breast milk, store the milk for later use, warm the milk when ready for use, and manage the bottle system lack continuity and are confusion to use. Ideation Sketches
  • 8.
    MUU CONCEPT INUSE A day in the life with muu uses a cartridge system that collects, stores, and warms milk or formula in an easy and sustainable way. It mitigates the hassle of traditional bottle warmers by calculating the perfect temperature based on the amount of liquid in the cartridge. muu consists of a portable charging/warming base with an intuitive display and soft click interface, a receiving and storing vessel (cartridge) with easy- to-read level indicators, and a duel push button cap system for storing and feeding. 3 Store for up to 6 months in the freezer muuUse cartridge system with any leading pump system The push button cap system works on a cam that opens and closes around the lip of the cartridge for a tight seal by articulating the spring loaded inner arms Conveniently keep track of when milk was expressed with the dry erase storing cap Simply place the cartridge from the freezer onto the warming base and turn vessel to the number of ounces indicated Wait for the chime to alert when milk is ready for baby Attach nipple cap when ready to feed muu 1 2 3 4 5 6 7 8
  • 9.
    Exploded View Silicone Nipple BPAFree Funnel insert Push Button BPA Free Nipple Cap Articulating Seal Mechanism BPA Free Cartridge Easy Grip Molding Warming Shroud Warming Element Motherboard Warmer Body Display Glass Display Housing muu Silicone Anti- Slide Base
  • 10.
    Design a helmetthat protects the user in a new and innovative way. student project (2 months) topic football protection focus solidworks / human factors / innovation Facet Smart Football Helmet
  • 11.
    RESEARCHFACET SMART HELMET RetiredNFL players in their 50s are five times more likely to have been diagnosed with a dementia- related syndrome — and retired NFL players from age 30-49 are 19 times more likely to have such a diagnosis. 5x's 1,000 College lineman experience over 1,000 sub-concussive head hits in an average season. Most people are unaware that a lineman in the three-point stance is the most vulnerable of all football players to a brain injury The average high school lineman takes between 1,000 to 1,500 hits to the head each season, some at forces equivalent to or greater than a 25-mile-an-hour car crash. 1,000 With football concussions in a state of crisis, a decisive solution addressing the high impact safety of players has become urgent. Problem
  • 12.
    FACET SMART HELMETCONCEPT FACET is a smart helmet featuring a cranial shock absorber and multiple sensors that track activity, health vitals, and injury to the wearer. Cranial construction better protects cerebellum and occipital lobe Facet sensors count hits and indicate severity of impact A flexible bumper absorbs the shock of rear impact Reinforced temporal construction protects from a cranial side impact
  • 13.
    FACET SMART HELMETCONCEPT Sensors beam real-time data to team medical coaches, so that they may monitor injury Internal sensors can give a detailed account of player health and well being
  • 14.
    FACET SMART HELMETTHE FIRST LINE OF DEFENSE AGAINST IMPACT
  • 15.
    Design an objectwith the rotational molding process in mind. student project (3 months) topic rotational molding manufacturing process focus solidworks / human factors / multi-functional furniture Hollow Outdoor Lounge & Table An entry for the rotational molding design competition
  • 16.
    HOLLOW OUTDOOR LOUNGE& TABLE INSPIRATION
  • 17.
    HOLLOW OUTDOOR LOUNGE& TABLE CONCEPT SKETCHES Banana inspired lounge brings a sense of whimsy to the outdoor space. This model contains two side handles that allow the seating area to recline This lounge brings a fun organic shape to the outdoor space, and also can turn over to be a low-rise table Organic form contours to the body allowing for full out stretched position
  • 18.
    HOLLOW OUTDOOR LOUNGE& TABLE FINAL CONCEPT HOLLOW is an elegant and functional addition to any outdoor setting and becomes even more useful in sets of three or four HOLLOW is an outdoor chaise lounge that couples as a low rise table
  • 19.
    Digital Sketches FinalConcept HOLLOW Functional Elegance
  • 20.
    Redefine the adjustableplier experience. corporate sponsored project (4 months) topic adjustable pliers focus user experience / human factors / innovation team Christian Crandal Josh Govek Alesia Hoge Fiskars PowerGrip
  • 21.
    FISKARS POWERGRIP RESEARCH Whatare adjustable pliers used for? Gripping large objects To dip objects in liquids To remove tacks, staples, rivets, and small nails Taking out plumbing fixtures Loosening nuts and bolts Hot, Cold, Dirty, Caustic objects Adjustable pliers are used at various angles and in multiple situations, so they must be quick and easy to maneuver ? BRIEFING who uses adjustable pliers and how often are they put to use? Where are they used? -Bathrooms / Plumbing -General Maintenance -Electrical
  • 22.
    FISKARS POWERGRIP RESEARCH Whatkinds of tools do the same job? Our first steps in exploring the product landscape made us realize there are a lot of different tools available that do the same thing....none of them compete with Channel lock in terms of reputation and industry resonance. This pushed us to explore how people use these tools and ultimately define who these users were Points of opportunity were identified through product testing and introductory conversations with the users. -teeth slip -pressure points -pinch points -pipe add on -inconsistent adjustment -hard to reach spaces Initial Findings Observations wide handles small spaces poor leverage Inspiration A Moray eel can pull back it’s jaw to reveal another for more grip and strength. How can this be applied to a modern tool?
  • 23.
    FISKARS POWERGRIP PERSONA Matthew 43years old married with 2 kids likes to road trip sucessful long term soccer coach electrician uses pliers daily for work owns multiple pairs prefers chanel lock & milwaukee tool
  • 24.
  • 25.
    FISKARS POWERGRIP CONCEPTDEVELOPMENT research understanding ideation development refinementprototyping final appearance model
  • 26.
    FISKARS POWERGRIP FINAL SPRINGLOADED HANDLES NEST FOR COMFORTABLE ONE HANDED GRIP RACK AND PINION WIRE STRIPPER INJECTION MOLDED CASING OIL TEMPERED CAST CHROME VANADIUM ELECTRIC STEEL REAMING FUNCTION HANDLE LOCKS IN PLACE ANGLED OPPOSING TEETH
  • 27.
    FISKARS POWERGRIP FINAL ThePowerGrip is extremely easy to use because it simplifies everything down into one motion, making any job, big or small, a cinch for an old pro. 1. Release Handle Lock 2. Ratchet to Adjust and Tighten 3. Apply Force to Use 4. Release Lock to Open or Adjust Problems Solved Include: -reach small spaces with one hand -added leverage when needed - f u l l a r m u s e e n c o u r a g e d -easy to grip and adjust in one hand
  • 28.
    FISKARS POWERGRIP FINAL FISKARSPOWERGRIP Adjustable Pliers The PowerGrip brings a fresh approach to adjustable pliers; generating an entirely new category for the Fiskars brand. The spring-action nested handle alleviates hand fatigue and encourages full arm use, creating a unique one-handed solution. PowerGrip’s ratcheting jaw makes working in hard to reach spaces a cinch, while its attachable extension adds sometimes crucial leverage in a split second. And with it’s fully hardened, precision-ground steel construction the PowerGrip adjustable pliers bring durability to the toolbox.
  • 29.
    Examples of myCintiq and Sketchbook Pro abilities student project (2013-2015) focus rendering / formal development DIGITAL TOOLS
  • 30.
    Digital Sketches CINTIQTABLET / SKETCHBOOK PRO
  • 31.
    T H AN K Y O U ! C o n t a c t I n f o 7 1 3 - 5 8 2 - 9 0 0 7 ccrandal@icloud.com