This document advertises the Vietnam International Cafe Show 2016 trade exhibition happening from May 12-14, 2016 in Ho Chi Minh City, Vietnam. The exhibition is focused on the growing coffee industry in Vietnam and will have 100 expected exhibitors and 20,000 visitors. It will feature the Vietnam National Barista Championship and seminars on coffee origins and production. The organizer EXPORUM hopes the exhibition will connect coffee producers and sellers with the dynamic coffee market in Vietnam, where coffee consumption is growing over 10% annually.

1. SECC,
Ho Chi Minh City, Vietnam
May 12~ 14, 2016
Vietnam Int’l Cafe Show 2016
www.cafeshow.com.vn

2. Asia’s No1 Coffee Event landing on Vietnam
The very first coffee-focused exhibition, Cafe Show, started in
2002 in Seoul, Korea, it has become the biggest cafe exhibition
in Asia.
By launching Cafe Show China in 2013, Cafe Show Brand is
expanding world wide with its deep insight of related industry
and know-how through 14 years experience.
Cafe Show suggests you the new market where the
breathtaking chances exist
Cafe Show will be your perfect partner providing you the
opportunity to expand into hidden potential market, Vietnam
through equal brand power and reputation.
The Brand New Destination of Your Business in Southeast Asia
■Growth of Vietnam Coffee Shop Quantity■Population Pyramid of Vietnam
(Source : CIA World Factbook)
Cafe Show
Seoul 2015
Cafe Show
China 2015
Why Cafe Show Vietnam ?
One of the most dynamic growth in coffee demand in the region has been
observed in Vietnam. Since 2000, domestic consumption has increased by an
average of 13% per annum to an estimated 1.6 million bags in 2012. Per capita
consumption is estimated at over 1kg per person, and is also growing at over 10%
per year. By International Coffee Organization
Domestic marketers have been continuing to court domestic consumers by selling
a wide range of roasted, ground, and instant coffee products in wholesale, retail
supermarkets and convenience shops. Stylish coffee chains have opened all over
the country. By United States Department of Agriculture
0
500
1000
1500
2000
0.0
0.3
0.6
0.9
1.2
20102005200019951990
Consumption(thousandbags)
Percapita(kg)
Coffee consumption
Consumption Percapita
100+
95 - 99
90 - 94
85 - 89
80 - 84
75 - 79
70 - 74
65 - 69
60 - 64
55 - 59
50 - 54
45 - 49
40 - 44
35 - 39
30 - 34
25 - 29
20 - 24
15 - 19
10 - 14
5 - 9
0 - 4
012345 543210
Population (in millions)
Male FemaleVietnam - 2014
Population (in millions)Age Group
Over 60%
EXHIBITORS
35 Countries, 550 Companies
VISITORS
65 Countries, 130,000 Visitors
EXHIBITORS
16 Countries, 250 Companies
VISITORS
55,000 Visitors

3. Participation Detail
Show Overview
Title Vietnam Int’l Cafe Show (Cafe Show Vietnam 2016)
Period May 12(Thu) ~ 14(Sat), 2016 / 3days
Venue Saigon Exhibition & Convention Center (SECC),
Ho Chi Minh City, Vietnam
Organized by EXPORUM
Scale(expected) 100 exhibitors, 20,000 visitors
Special Event Vietnam National Barista Championship, Coffee Training Station,
Coffee Origin Seminar, Sweet Class
Exhibitor Application Form Submission
·Early Bird (10% Discount) : December 31, 2015 ·General Submission : March 31, 2016
Public Premises Distribution Chain
Cafe, Bars, Catering Chains Import/Export
Hotel, Restaurants Wholesalers
Dessert Shops, Bakeries Dealers/Retailers
Franchising Purchase Groups
Public Premises
Exhibit
Category
Fill out the Application &
Contract Form and send it by
E-mail.
Balance payment within
one month from the invoice
receiving.
Secretariat will confirm and send
invoice with the bank account
information.
Step 1 Step 2 Step 3
Category Price/Booth Offered Service Booth Example
Raw Space
(Minimum 2
booths)
2,400 USD Space Only (Management fee and electricity fee is exclusive)
Shell Stand 2,800 USD
A fascia board, Spotlights (4 ea), Fluorescent lamp(1 ea), Carpet,
Information Desk (1 ea) and Chair ( 1 ea)
1 booth = 9 sqmBooth Type

4. Follow Us to Explore Potential Asian Market!
Proudly Introduce World Best Cafe Exhibition Brand
Cafe Show China / Vietnam & Seoul Int’l Cafe Show
July 8~10, 2016
www.cafeshow.com.vn / www.cafeshow.com
Cafe Show Secretariat
EXPORUM KOREA T. +82-2-6000-6673/6676 F. +82-2-2051-3326 E. info@cafeshow.com.vn
EXPORUM VIETNAM T. +84-8-3823-6050 F. +84-8-3823-6065 E. rinnie@exporum.com
About Venue About Organizer
Saigon Exhibition & Convention Center (SECC)
Ho Chi Minh City, Vietnam
- ‌Located in the South of Vietnam and only 15 minutes
journey from the centre of Ho Chi Minh City, SECC is the
largest and most modernized exhibition and convention
center.
- ‌An international standard facility capable of satisfying the
requirement of national and international conventions, large
scale public and trade exhibitions, corporate meetings and
specialized events.
www.secc.com.vn
EXPORUM
Seoul, Korea / Ho Chi Minh City, Vietnam
- ‌EXPORUM is a leading exhibition organizer with offices
located in Seoul, Ho Chi Minh City, and Shanghai.
- ‌EXPORUM has a strong presence in Asia and is
specialized in domestic/international industrial
exhibitions and related events within Korea, China,
Vietnam and the surrounding Southeast Asia region.
www.exporum.com