This document discusses plans to scale up fair trade by connecting Asian small producers with international buyers through online marketing initiatives. It will present opportunities for businesses to source products from over 17 countries in seven market segments without needing to travel. Producers will be brought online through a virtual interface to interact directly with buyers. The initiative aims to lower costs and barriers for businesses to source fairly traded goods from marginalized producers in Asia. A series of online sessions will be held to promote producer organizations and their products to international buyers. In-person networking and product displays are also planned during the Asia Fair Trade Summit in Bangkok.

1. Scaling Up Fair Trade
On line marketing interface
October 2016
There are thousands of Asian small producers who need help from the trade, and there are
hundreds of businesses around the world, who want to help. But the problem, often, is the place
for the intersection of such great hearts to meet and interact. The cost and time for businesses
involved in traveling to the remote villages to source from marginalized producers are often too
high or too long. At the Asia Fair Trade Summit, through ‘The Scaling Up Fair Trade’ initiative, we
are trying to do the best for both the businesses and the producers.
Presenting an opportunity for the business to reach out to Asian Fair Trade producers from 17
countries producing products from seven different market segments.
No, you don’t need to book your air tickets to tap this opportunity. All you need is a computer or
mobile phone with an internet connection. We are bringing Asia’s producers straight from their
farms and places of production to your office. All you need to do is log in, hear, and interact
directly with the producers. Through this, through technology, we are planning to bring all change
agents into a single room—well, without a “Room.”

2. Fair Trade Marketing Activities to run
alongside the Asia Fair Trade Summit
Marketing activities for all
• On line Scaling Up Fair Trade, this event is available to WFTO-Asia members and Fairtrade International
registered producers. There will be a dynamic, live, on line presentation to international buyers. See slides
to follow
• Bangkok International Gift Show, which is held at the exhibition center two hours from the summit venue.
WFTO-Asia will have a stand to promote the products of WFTO-Asia members. Non members can also
book a stand independently at this event. http://oct2016.bigandbih.com/ see slides to follow
Marketing activities for those attending the Asia Fair Trade Summit
• Speed tables: organisations will have one person sitting down with everyone else standing. With 30
seconds for each introduction, you will be asked exchange information with the people standing up. We
advise you bring lots of business cards and a simple brochure or some sort of light weight product
information.
• There will be small table for display of products during the two hour break for lunch. More information to
follow this will be for networking within the conference participants
• In person participation in the Fair Trade Scaling Up sessions
• Visit to Bangkok International Gift Show on the 19th October

3. On Line Scaling up
Seven on line sessions one hour each when the organisations will be
promoted and buyers will be encouraged to contact the FTO for the
orders.
• Homeware
• Garments, textiles and natural dyeing
• Fair Trade Tourism
• Toys and childrens products
• Hotel and Restaurant products and corporate gifts
• Specialist Food Products
• Tea Coffee Cocoa
Note the categories are still in development and may be modified
if one group is under or over subscribed
Buyers will come on line with the reassurance of the Fair Trade interface and
be looking for commercial details

4. Wednesday 19th October
20.30-
21.30
Scaling Up Toys and children's products
22.00-
23.00
Scaling Up
Garments, Textiles and Natural dyeing
Partner Ethical Fashion Forum
Thursday 20th October
19.00-
20.00
Scaling Up Home ware
20.30-
21.30
Scaling Up Hotel, Restaurant and Corporate Gifts
Friday 21st October
19.00-
20.00
Scaling Up Fair Trade Tourism
20.30-
21.30
Scaling Up Niche Agricultural Products
Saturday 22nd October
20.30-
21.30
Scaling Up Tea Coffee and Cocoa

5. Please complete this template
Asia Fair Trade Summit Scaling Up Template (Organization)
Company NAME
(CAPITAL LETTERS)
Products
details
(max 30
words)
Fair
Trade
ID
numbe
r and
other
qulaifi
cations
for
examp
le
organi
c etc
Unique
Selling
Point (up
to 5 words
eg ECO,
Social
credentials
of
company,
EG,
Recycled,
Upcycled,
Fair Trade,
Organic,
Marginaliz
ed,
Indigenous
,
Traditional
, Refugees,
Womens
etc.)
Country
(Contury of
production
if
different) Website
Phone
number
Contact
email
Images
minimum
one and
max four
high
quality
product
images
Indication
of
wholesale
price Lead time
Minimum
Order
(Total in
USD)
Feedbacks
(Potential
improvene
nts)
Compa
ny Turn
over(wi
th
referen
ce,
under
150,00
0 :
small,
Under
1million
:
mediu
m,
above 1
million:
Large )

6. Each Fair Trade Organisation will be promoted in one format, the
following is an example. The headings will be similar to the slide before
with some variation based on the market segment

7. Buyers will be on line from around the world and be
invited to comment and ask questions
Buyers Live Chat
List of people on line
Chat

8. Where: Bangkok International Trade & Exhibition Centre (BITEC)
When: Trade days 19 – 21 October 2016 (10.00-18.00 hrs)
Public days 22 – 23 October 2016 (10.00-21.00 hrs)

9. Suggested layout of the stand
A business card will be printed for each Fair
Trade Organisation who wishes to participate