The Vietnam Int'l Cafe Show is Vietnam's largest coffee trade show event. It is a 3-day exhibition held annually in Ho Chi Minh City that brings together local and international coffee businesses. The event showcases the latest global coffee trends and products, and provides a platform for local businesses to connect with international opportunities. It also includes related events like the Vietnam National Barista Championship and educational sessions on coffee brewing and recipes. The 2016 show attracted over 75 exhibitors from 9 countries and nearly 18,000 visitors from 12 countries. Exhibitor surveys found high satisfaction rates with the quality of visitors, business opportunities, and market information provided by the event.

1. www.cafeshow.com.vn
Vietnam's No.1 Coffee Trade Show!

2. 2 3Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show
Vietnam’s One & Only Professional Coffee Exhibition
- “From bean to cup”, The coffee exhibition where you can find every sort of products related to coffee
- The hub of Vietnam’s coffee industry where the latest global coffee trend is available
A Great Stepping Stone for Vietnamese Local & Specialty Coffee Industry to Flourish
- An excellent global business platform which brings local and international businesses together
- A great chance for local baristas to grow one step forward through its co-located
event, Vietnam National Barista Championship
A Perfect Gathering Place for Vietnamese Coffee Professionals & Communities
- Over 85% professional visitors looking for new business opportunity
- A place full of entertainment and activities for coffee lovers which actually enable them to involve in
2.9
2.42
1.95
1.15
1.15
Japan
Source : Tuổi Trẻ Online
Korea
Thailand
Vietnam
Malaysia
11000
Source : Euromoniter
10740 Total
2.9
2.42
1.95
1.15
1.15
136
147
178
190
Japan
Source : Tuổi Trẻ Online
Korea
Thailand
Vietnam
Malaysia
11000
Source : Euromoniter
10000
10500
9500
9000
8500
2010 2011 2012 2013 2014
300
250
200
150
100
230
10510
10254
9924
9569
9169
9305
9716
10102
10444
10740 Total
Independent Specialty Cafes
Chained Specialty Cafes
Coffee Consumption Per Capita in 2015 Number of Specialty Cafes
The biggest coffee producing country in Asia
now focuses on quality, too.
Vietnam,
Meet the New Chance at
Asia’s Best Coffee Origin!- In terms of coffee consumption, Vietnam shared the 4th
place in Asia with 1.15kg per capita in 2015.
- According to Euromonitor, chained coffee shops were the fastest growing, with value sales
increasing by 32% in Vietnam.
- The boom of chained specialist coffee shops indicates an increasing preference for Western-style
coffee in the country and that consumers are wealthier and demanding higher quality products and
the more professional services that are offered at these places.
Growing Coffee Market in Vietnam

3. 4 5Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show
Title Vietnam Int’l Cafe Show 2017 (Cafe Show Vietnam 2017)
Period 2nd
(Thu) – 4th
(Sat), March, 2017 / 3 days
Venue Saigon Exhibition & Convention Center (SECC),
Ho Chi Minh City, Vietnam
Sponsoring Ministry of Industry & Trade of Vietnam
Organization Ministry of Agriculture and Rural Development of Vietnam
(Expected) Embassy of the Republic of Colombia in Vietnam
Embassy of Peru in Vietnam
The Consulate General of Italy in HCMC
Buon Ma Thuot Coffee Association
Investment and Trade Center of HCMC
Scale (Expected) 6,000 sqm
Record (Expected) 100 exhibitors / 20,000 visitors
Public Premises Distribution Chain
Cafe Coffee Producer
Bars, Catering Chains Import/Export
Hotel, Restaurants Wholesalers
Dessert Shops, Bakeries Dealers/Retailers
Franchising Purchase Groups
LĨNH VỰC
TRƯNG BÀY
Coffee
Tea &
Beverage
Bakery
Whole &
Roasted Bean
Chocolate &
Dessert
Icecream Gelato
Franchise &
Start-up
Machine &
Equipment
Raw
Material
Barista
Education &
Training
ALL ABOUT
CAFE
SHOW OVERVIEW
Special showcase for the
highlighted exhibit items
& market trends of the year
- New & Hot products
Cherry’s Choice
Open space for visitor experience
- Coffee brewing and cupping challenge
- Lectures from Cafe Show exhibitors
Coffee Training Station
Stage for the 'sweet things'
- Trendy recipes demonstration
- Dessert, Bakery & Beverage
Sweet Class
Exhibit Items Attendee Group
Special Events

4. 6 7Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show
Participation Detail
Registration Deadline
Early Bird registration (10% off discount) : By 31st
October, 2016
Regular registration : By 31st
January, 2017
Discount Policy
Classification Discount Rate Price/booth Note
Early Bird Registration 10%
•applied to Raw
Space price
•allowed up to 20%
USD 240 ~31st Oct., 2016
Brand Show
Participation
Seoul 2016 5% USD 120
Beijing 2016 5% USD 120
Shanghai 2016 5% USD 120
Continuous Participation 5% USD 120
Cafe Show Vietnam
2016 exhibitors
Description of Applicant
Company Name
CEO
Address
(Zip-code - )
Homepage http:// Fax
Person in charge Job Title
Phone Mobile
E-mail
Exhibit Items
Brand Names
Vietnam Int’l
Cafe Show 2017
2(Thu)-4(Sat) March, 2017
SECC, Vietnam
Application & Contract
Booth Application
Classification Application Price per booth Total Note
Booth Price (1)
Raw Space
( )
booth(s)
USD 2,400 USD ( )
Space Only
Minimum size: 18 sqm
Shell Scheme
( )
booth(s)
USD 2,800 USD ( )
Space + Standard Booth +
Basic Facility
Discount (2)
Early Bird Registration 10% USD 240 USD ( ) ~31st Oct., 2016
Rate applied
based on Raw
Space booth
price / allowed
up to 20%
Cafe Show
Brand
Participation
Seoul 2016 5% USD 120 USD ( )
Beijing 2016 5% USD 120 USD ( )
Shanghai 2016 5% USD 120 USD ( )
Continuous Participation 5% USD 120 USD ( )
Cafe Show VN
2016
Total (1)-(2) USD ( )
We have read and agreed to the following “Terms and Conditions for Exhibiting”
and enclosed 100% of participation fee, USD ( ), for applying to “Vietnam Int’l Cafe Show 2017”.
Authorized Person (Signature)
Date of Application
W. www.cafeshow.com.vn
KOREA T. +82-2-6000-6671 F. +82-2-2051-3326 E. info@cafeshow.com.vn
VIETNAM T. +84-8-3823-6050 F. +84-8-3823-6065 E. rinnie@exporum.com
1 booth = 3m x 3m = 9sqm
Booth Types & Detail
Classification Unit Price Detail Image
Raw Space
USD 2,400
/ booth
•Space only
(Management fee and electricity fee excluded)
•Minimum size : 18sqm
Shell Scheme
Booth
USD 2,800
/ booth
Fascia board, Information Counter(1ea),
Folding Chair(2ea), 100W Spotlight(2ea),
5amp Power Socket(1ea), Paper Basket(1ea),
Carpet
EXPORUM KOREA T. +82-2-6000-6671 F. +82-2-2051-3326
EXPORUM VIETNAM T. +84-8-3823-6050 F. +84-8-3823-6065
E. info@cafeshow.com.vn W. www.cafeshow.com.vn
How to Register
STEP 1
Fill out the application
form and send it to the
Secretariat by e-mail.
STEP 2
The Secretariat will check
your application and send an
invoice with the bank account
information. Transfer 50% of
participation fee within a week
from the invoice issuance.
STEP 3
Complete the payment for
remaining 50% of participation
fee by 31st Jan. 2017.
Participation Inquiry – Cafe Show Vietnam 2017 Secretariat

5. 8 9Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show
Article 1) TERMS OF REFERENCE
In these terms and conditions for exhibiting, the term "Exhibitor" shall include all employees, partnership, firm or individual to whom space has been
allocated for the purpose of exhibiting. The term "Organizer" shall mean, "EXPORUM Inc." in Vietnam including "Vietnam Int’l Cafe Show 2017 Secretariat
or Management". The term "Exhibition" shall mean "Vietnam Int’l Cafe Show 2017".
Article 2) ALLOCATION OF EXHIBIT SPACE
The exhibition space will be allocated based on the order of application, the payment completion and the exhibition categories. Such changes shall be
at the discretion of the Organizer. The Exhibitor shall not claim for compensation as a consequence. The Organizer shall reserve the right to change the
space allocated to the Exhibitor at any time prior to the commencement of the build-up of the exhibition should the circumstances require changes.
Article 3) APPLICATION AND PAYMENT PROCEDURES
After the contract is signed it shall be established and put into effect. The total payment should be completed no later than the deadline, 31st January,
2017. Upon payment, Exhibitors will be provided full range of participation services and benefits as outlined by the Organizer. However, the Exhibitor
may receive a disadvantage regarding booth allocation and various services offered by the Organizer if the full participation fee is not paid.
Article 4) CANCELLATION & PENALTY ON THE REDUCTION OF TOTAL NUMBER OF BOOTHS
Once the application and contract has been submitted, the cancellation space will require a written notification sent to the Organizer right after making
the decision. The Exhibitor who decided to cancel participation or reduce the total number of booth will follow the penalty below. The payment should
be completed to the Organizer within 15 days of cancellation. The penalty amount will be deducted from the paid participation fee and any excess
amount, if present, shall then be returned.
PENALTY RATE:
* Cancellation within 2 months prior to the opening date : 50% of the total participation fee will be taken as the penalty.
* Cancellation within 4 weeks to 2 months prior to the opening date : 80% of the total participation fee for the cancelled booth.
* Cancellation within 4 weeks prior to the opening date : 100% of the total participation fee for the cancelled booth.
Article 5) INSTALLATION AND REMOVAL
The installation and removal of the exhibits and booths must be completed by the date and time stipulated by the Organizer. Exhibitors shall indemnify
the Organizer against any loss, which may be caused by delay or damage to the Exhibition Hall.
Article 6) COORDINATION OF EXHIBIT WITH ORGANIZER
Exhibitors shall provide descriptions of their exhibits before the construction of the exhibits and ensure that it is in compliance with regulations and
restrictions on booth design and activity. Exhibitors shall also agree to provide the Organizer with the necessary information facilitating the overall
promotion of the Cafe Show Vietnam 2017 Secretariat.
Article 7) INSURANCE, SECURITY AND SAFETY
Exhibitors are required to subscribe to all risks in the insurance policy on all equipment and products during the Exhibition as well as during set-up and
dismantling. The Organizer shall not be held responsible for any loss, theft, or damage to any articles belonging to the Exhibitor. Materials used in the
stand and display construction must properly fireproof in accordance with the local fire and safety regulations. The Organizer shall reserve the right to
limit any constructions or demonstrations that pose as potential safety hazards.
Article 8) USE OF EXHIBIT SPACE
Exhibitors are bound to exhibit the subscribed products and to present the stands with competent personnel during the open hours of the Exhibition.
Activities of the Exhibitor shall be confined within limits of the Exhibitor's booth. The exhibit will be consistent with the theme of the Exhibition and the
Organizer reserves the right to restrict exhibits, which may cause detraction from the general character of the Exhibition.
Article 9) LIABILITY
It is mutually agreed that the Organizer shall not be liable to the Exhibitors for any damages made to and/or loss of the Exhibitor's property, or for
injuries to persons under any circumstances.
Article 10) BREACH OF THE CONTRACT AND WITHDRAWALS BY EXHIBITORS
In the event that the Exhibitor refuses to use all or part of the spare allocated or the Exhibitor defaults on the payment, the Organizer shall reserve the
right to terminate the contract forthwith. In addition, the stand charges shall not be refunded. If the Exhibitor withdraws from participation without the
Organizer's approval, the payment made by the Exhibitor shall not be refunded.
Article 11) CHANGES
The Organizer reserves the right to change the venue and duration of the Exhibition under any exceptional circumstances. In the event of a change of
venue and/or date, or cancellation of the Exhibition, the Exhibitor shall not be entitled to any claim for compensation in connection with the booking for
participation.
Article 12) SUPPLEMENTARY
When necessary, the Organizer shall have the right to issue supplementary regulations in addition to those in the TERMS AND CONDITIONS FOR
EXHIBITING. Those regulations and instructions shall be binding on the Exhibitors. The Exhibitor shall observe the SECC Rules and Regulations.
Article 13) ARBITRATION OF DISPUTES
Any disputes, differences or questions arising hereafter between the Organizer and the Exhibitor concerning the true construction of these TERMS AND
CONDITIONS FOR EXHIBITING or the rights and liabilities of the parties thereto shall be settled in accordance with the Commercial Arbitration Rules of
the Korean Commercial Arbitration Board. The verdict of the above arbitration shall be final and binding upon both.
TERMS AND CONDITIONS FOR EXHIBITING
Co-located Event
Vietnam National
Barista Championship 2017
Vietnam National Barista Championship(VNBC) is the first coffee
competition in Vietnam sanctioned by World Coffee Events.
VNBC welcomes baristas with open arms, who dream about
performing at the world stage. It is assured that VNBC not only
provides an arena where baristas’ passion shines the most but
establish a stepping stone with which Vietnam specialty coffee
industry can mature.
The crowned champion of VNBC 2017 will compete at World
Barista Championship 2017 in Seoul, Korea, November 2017.
What else is better place than VNBC to show off your brand? This
world-class competition is the most entertaining and must-see
event among specialty coffee communities.
Maximize promotional effect for your brand with our sponsorship
opportunities.
Who is the BEST BARISTA in Vietnam?
Shine a Light on Your Brand!
SPONSORSHIP Opportunities are available!
Sponsorship Choice
31 Oct. 2016
Competitor Registration
~30 Nov. 2016
First Round
1st Week, Jan.
Semifinal & Final
2-4 Mar. 2017
WBC 2017
9-12 Nov. 2017
Espresso Machine
USD 30,000
Grinder
USD 20,000
T. +84-8-3823-6050 F. +84-8-3823-6065 E. info@cafeshow.com.vn W. www.vnbc.org.vn
Equipment
USD 10,000
Event
USD 10,000
Naming Sponsor
USD 50,000
Sponsorship Opportunities
VNBC 2017 Schedule
More Information – Participation & Sponsorship Inquiry

6. 10 11Vietnam Int’l Cafe Show Vietnam Int’l Cafe Show
2016 Show Review
Title Vietnam Int’l Cafe Show 2016 (Cafe Show Vietnam 2016)
Period 12th
(Thu) – 14th
(Sat), May, 2016 / 3 days
Venue Saigon Exhibition & Convention Center (SECC),
Ho Chi Minh City, Vietnam
Sponsoring Ministry of Industry & Trade of Vietnam
Organization Ministry of Agriculture and Rural Development of Vietnam
Embassy of the Republic of Colombia in Vietnam
Embassy of Peru in Vietnam
The Consulate General of Italy in HCMC
Buon Ma Thuot Coffee Association
Investment and Trade Center of HCMC
Scale 4,400 sqm
Record 76 exhibitors from 9 countries
(Vietnam, Korea, Thailand, Japan, Italy, Colombia, Peru,
Malaysia, Netherlands)
18,221 visitors from 12 countries
Concurrent Event Vietnam National Barista Championship 2016
WCE All-Stars Ho Chi Minh City 2016
Cherry’s Choice
Coffee Training Station
Sweet Class
How likely are you to participate
in Cafe Show Vietnam again?
What score would you give to following aspects
of Cafe Show Vietnam 2016 out of 100?
Major Exhibitors
Testimonial
Exhibitor Survey Result
Not at all likely
Very likely
Likely
Not very likely
Neutral
69
10
17
2 2
Quality of
visitors
91.2
Quality of
business meeting
79.2
Quality of
other exhibitors
70.7
Provided market
information
82.9
“Cafe Show Vietnam, as the first
specialized exhibition for specialty coffee,
is contributing to the development of
Vietnamese specialty coffee industry.”
- Giessen Coffee Roaster
“Vietnam National Barista Championship
has helped Vietnamese baristas to
improve their skills to the next level.”
- International Coffee Corp
“The number of visitors, especially
professional visitors, has surprised us.
We will definitely participate in again
next year, with a larger booth!”
- Vina Nha Trang
“We highly recommend to participate in
Cafe Show Vietnam to world’s coffee
businesses. Not only is the event well-
organized, but also expected to grow
continuously in consideration of Vietnam’s
market potential.”
- OPEM S.p.A
“The quality information about
Vietnamese market is available here,
since the considerable portion of visitors
is local professional. We are planning to
take part in Cafe Show Vietnam as often
as opportunity allows.”
- CK Company

7. EXPORUM KOREA T. +82-2-6000-6671 (KR/EN) E. info@cafeshow.com.vn
EXPORUM VIETNAM T. +84-8-3823-6050 (VN) E. rinnie@cafeshow.com.vn
W. www.cafeshow.com.vn F. www.facebook.com/cafeshow.vn
Cafe Show Vietnam Secretariat
Follow us to Explore Potential Asian Market!
7-9, Dec., 2016
SNIEC, Shanghai, China
2-4, March, 2017
SECC, Ho Chi Minh City,
Vietnam
10-13, Nov., 2016
9-12, Nov., 2017
COEX, Seoul, Korea
10-12, Nov., 2016
9-11, Nov., 2017
COEX, Seoul, Korea
7-9, July, 2017
CIEC, Beijing, China
• Seoul Cafe Show,
The best historical Coffee Exhibitions in Asia (Since 2002)
• Reached the biggest scale & recognized as No.1 Coffee Event in each region
• A gateway to Asia’s major coffee markets powered by the exclusive network of
Cafe Show brand
Saigon Exhibition & Convention Center
(SECC), HCMC, Vietnam
- The largest & the most modern Exhibition &
Convention Center of the South of Vietnam
- An international standard facility capable of
satisfying the requirements of national and
international conventions.
- Located in the heart of Phu My Hung New City,
only 15 minutes from the centre of
Ho Chi Minh City and 30 minutes from
Tan Son Nhat International Airport.
www.secc.com.vn
Exporum Inc.
Seoul, Korea / HCMC, Vietnam
- One of Asia’s leading exhibition organizers with
offices located in Seoul, Ho Chi Minh City and
Shanghai
- Hosting/executing more than 20 trend-spotting
exhibitions in a year
- A skillful international exhibition organizer with
much experience in Asia’s various major cities,
including Seoul, Beijing, Shanghai, Hanoi,
Ho Chi Minh, Kuala Lumpur, Singapore, etc.
www.exporum.com
About Venue About Organizer