1. MATRADE EXHIBITION & CONVENTION CENTRE
12-14 2017
JAN
Your perfect brew awaits...
SHOW
BROCHURE
www.facebook.com/cafemsiawww.cafe-malaysia.com
Organised by: Hosted by:
Endorsed by: Supported by: Official Water
Filtration System:

2. Your perfect brew awaits...
Cafe Malaysia 2016
Statistic
102 exhibiting companies
from 13 countries
4747 sqm
gross exhibition area
8705 Visitors
from 44 countries
Total Sales Generated:
RM 11.3 million
Why Exhibit?
Why Malaysia?
Café businesses in Malaysia has grown every year. Lifestyle factors
converge to make the coffee industry strong at all times and it’s also
a place for fast-paced Malaysians to consider passing by as a part
of their day. Café Malaysia will continue to give the much needed
push to further fuel the growing demands and needs for more
sophisticated equipment and know-how to the industry and provide
unrivalled convenience for F&B professionals, entrepreneurs and
buyers to gain deeper insights into the local café scene.
Introduction
Coffee Wave Hits Asia!
In Asia, the coffee consumption is expected to grow at a
rate higher than 3.5%, keeping the positive trend of recent
years to achieve a volume of over 15.5 million 60-kilo
bags.
Average annual growth of instant coffee sales in Malaysia
has ranged between 8% and 10%. Coffee consumption in
Malaysia will be influenced by the rapid expansion of
coffee shop chains and shift in heightened demand in
specialty coffee.
The Asian market is very attractive for different industries because
of its rapid economic growth and population size. In the category of
hot drinks, this market has historically been dominated by tea, but
coffee consumption has grown exponentially in recent years.
Global Coffee Production at figure of 143.4 million,
estimated number of 60 kg bags of coffee produced in
2015/16. It’s 1.4 per cent increase in 2015/2016 compared
to 2014/2015.
The Global coffee trade accounting of 9.31 million bags
were exported in December 2015, compared with 9.18
million bags in December 2014.
Source: International Coffee Organisation (ICO)
Generate
sales leads
Meet & Network
with potential clients face-to-face
Establish
strategic partnerships
Heighten
product and brand awareness
Stay Update
with the latest trends & developments in
the industry
Showcase & Launch
your latest products and innovations
CAFE MALAYSIA 2017
EVENT HIGHLIGHTS
Cafe
40%
21%
17%
12%
10%
Restaurant / Bistro
Supermarket / Retail Chain / Hypermarket
Others
(F&B Consultants,
Bar / Pub,
Importer, Distributor)
Hotel /
Resort
Others (2%)
Specialty Teas /
Tea Bags / Tea Leave (5%)
Refrigeration / Cold Storage (6%)
Point Of Sales (6%)
Labelling / Packaging /
Disposable Paper Products (7%)
Ice Making Machines (6%)
Ice Cream / Gelato
Making Machines (6%)
Coffee & Espresso
Machines (9%)
Dispensing Machines (4%)
Barista Equipment (10%)Coffee Bean (13%)
Care & Cleaning
Solutions (3%)
Capsule Coffee &
Machines (10%)
Cafe Furniture (9%)
Beverage (4%)
By Products / Services of Interest
By Profile
The coffee consumption in Asia is significantly increasing and the
number of cafe sprouting rapidly across Asia and coffee industry
is the growing market in Malaysia.
Café Malaysia 2017 will present the largest gathering of coffee
and tea industry players to showcase equipment, machinery,
accessories and various supplies and products for the perfect
one-stop platform for industry professionals. Wake up and smell
the abundant business opportunities in the growing regional and
international counterparts.

3. CLEANING, FILTRATION &
REFRIGERATION
Water Filtration System
Care & Cleaning Equipment
Refrigeration System
Thermal Cooling System
F&B SUPPLIES
Carbonated Beverages
Coffee
Chocolate
Dairy
Desserts
Extracts
Flavours
Syrups & Sauces
Fruit Juices
Ice Cream
Sugar & Sweeteners
Tea
MACHINERY & EQUIPMENT
Decaffenator
Espresso Machine
Kitchen Equipment
Roasting, Brewing,
Grinding Equipment
Tea Processing Machine
Wet/Dry Processing Machine
SWEETS & BAKES MACHINERY
Auto Slicing, Filling & Packag-
ing Machine
Bagel Machine
Bakery & Pastry-Making
Machinery
Cake Showcase & Display
Chiller (Upright, Counter,
Display, Blast, etc)
Dough Divider & Rounder
Energy, Ventilation &
Air-Conditioning Technology
Encrusting & Moulding Machine
Gelato / Ice Cream Makers
Laboratory & Measuring
Instruments
Mixer (Planetary, Spiral, etc)
Oven (Deck, Rotary, Conven-
tion, Combo, Tunnel, Pizza, etc)
Proofer
Refrigeration Technology
Steamer
Waffles Machines
COMMODITIES /
RAW MATERIALS
Coffee Beans
Cocoa Beans
Tea Leaves
SWEETS & BAKERS
SUPPLIES & INGREDIENTS
Baking Agents
Raw Materials & Ingredients
Dairy & Flavours
Delectable Baked Goods
Chocolate & Exquisite Desserts
Supplies
Part-Baked &
Finished Products
Pastry-Making Items
Process Optimisation
Ice-Cream
Gelato
Yogurts
PACKAGING MATERIAL / PAPER
Coffee Filter Paper
Custom Printed Cups
Double Wall Compostable
Paper Coffee Cup
Coffee & Tea Packaging
Machines
Food Packaging Machines
Labels
Packing Equipment Paper
Take-Out Boxes
Tea Bag Paper
SUPPLIERS & SERVICES
Accessories
Associations
Barista Equipment
Brokers
Cafe Furniture
Cafe Interior Designers / Fitters
Cash Register
Catering Equipment
Distributors / Agents
Exporter & Importer
Logistics & Transport
Pest Controls
POS System
Semi-Manufactured Products
Tableware
Traders
Trade Media
Training & Educations
Uniform Supplier
OTHERS
Industrial & Specialty
Licensing & Franchising
Spares & Components
TRADE VISITOR PROFILE
EXHIBITOR PROFILE
Airline & Cruise Suppliers
Bakery & Confectionery Professional
Banqueting & Catering Managers
Baristas
Cafe & Restaurant Owners
Canteen Operators
Certifiers
Chained Coffee Shop and Teahouses
Chefs
Coffee & Tea Distributors, Exporters & Packers
Country Club & Bar Managers
Entrepreneurs
Evaluators & Inspectors
Fast Food Outlet Managers
Food Services Management Personnel
Franchise Operators
Hotel, Cafe & Resort Management Personnel
Hotel & F&B Managers
Independently-Operated Coffee Shop
Institutional and Commercial / Associations
Manufacturers of Coffee & Tea Extracts
Planning to Operate a Cafe / Teahouse
Purchasing Managers & Buyers
Retail Chain & Hypermarkets Personnel
Wholesalers & Retailers
2017 EVENT PROJECTIONS
4,747sqm
gross exhibition area
150exhibitors
from 15 countries
8,000public visitors
4,000trade professionals
What the exhibitors say about Cafe Malaysia!
Throughout the 2 days experience, we have a lot of exposures, and we have people
from different background, people from business-based, home-based and student.We
are given the opportunity to meet a lot of people. Overall, the exhibition is great!
VeZeon Dessert Kitchen, Reuben Ho, Business Development Manager
DaVinci Gourmet, Luiz Pedrosa, Director of Marketing
We are very happy to be here at the show and we find a great opportunity to meet with
our customer and talk to the new customer about our brand. It’s great to be here.
Global Coffee Resources, Michael Gibbons, VP - Brand Marketing
A lot of cool people interested in coffee, they came around and visited our booth, we
were able to talk to them show them our product and have a very interesting conversa-
tion. There’s a lot of coffee expert and of cause, we have a barista competition in this
exhibition. It’s always interesting.
Coffex Coffee, Sarah Joy, Marketing Executive
Café Malaysia is a great place to network, to meet people in the same industry and
even other industry that is similar so we get people grow, and help other grow as well.
We really look forward to being part of this again in the future.

4. BOOTH RENTAL
Eligible SME’s company can apply for the Market Development Grant (MDG) by
MATRADE for participation in international trade fair / exhibition held locally or overseas.
Catergory
Shell Scheme
(Min. 9 sqm)
Bare Space
(Min. 18 sqm) RM 1,100
RM 1,250
Price / Sqm
Local Exhibitor
CEMS Conference & Exhibition (Malaysia) Sdn Bhd (1094731-P)
Tel: +603 6211 2438 Fax: +603 6206 2428 Email: cm@cems.com.my
For Enquiries
D2-U6-12, Solaris Dutamas (Publika), No 1 Jalan Dutamas 1, 50480 Kuala Lumpur, Malaysia.
Catergory
Shell Scheme
(Min. 9 sqm)
Bare Space
(Min. 18 sqm) SGD 440
SGD 500
Price / Sqm
Singapore registered companies who are participating in iMAP approved activities will
receive support of up to 50% of eligible core expenses
Overseas Exhibitor
Package includes:
Fascia Board with Company Name & Stand No.
White Partitions
Needle-Punched Carpeting
Single Phase Electical Socket (240V)
2 Fluorescent Lights
2 Folding Chairs
1 Information Counter (975 x 520 x 760mm Ht)
1 Waste Paper Basket
Shell Scheme Package Bare Space DOES NOT include booth structure, construction,
carpet, furniture, electrical fittings, nor any form of fittings.
Exhibitor is responsible for his own booth design construction,
floor coverings and furnishings. Electrical fittings must be
ordered from our Official Contractor.
Bare Space
Exhibition space
Boundaries marked by tape