19/01/2012 - Lecture at PFH Göttingen.

1. COMPETITIVE INNOVATION -Meeting the Challenge- By Carlos Ramón Canosa Göttingen – 01/2012

3. Competitive Innovation – Meeting the Challenge

6. CI as part of Comany’s Competitive Dynamics Competitive Innovation – Meeting the Challenge 2007 Revenue 2008 Revenue 2009 Revenue 2010 Revenue GARMIN 2.3B GARMIN 2.5B GARMIN 2.1B GARMIN 1.7B TOMTOM 1.6B TOMTOM 1.4B TOMTOM 1.2B TOMTOM1.2B

7. Market leaders… Competitive Innovation – Meeting the Challenge Global PC Market Share by Units, Percent. 1996-2011. Rank 1996 MS 2001 MS 2006 MS 2011 MS 1 Compaq 10.0 Dell 13.3 Dell 15.9 HP 17.2 2 IBM 8.6 Compaq 11.1 HP 15.9 Lenovo 13.0 3 Packard-Bell NEC 6.0 HP 7.2 Lenovo 7.0 Dell 12.1 4 Apple 5.9 IBM 6.4 Acer 5.8 Acer 11.2 5 HP <5.9 NEC 3.8 Toshiba 3.8 ASUS 5.9 Others - >76,3 - 58.1 - 51.6 - 40.7

9. The curve of growth/innovation Competitive Innovation – Meeting the Challenge

10. THE MARKET Competitive Innovation – Meeting the Challenge

11. My business Competitive Innovation – Meeting the Challenge ?

18. Competitive Innovation – Meeting the Challenge

19. Competitive Innovation – Meeting the Challenge

20. CASE OF STUDY: SPANISH INNOVATION Competitive Innovation – Meeting the Challenge

21. Competitive Innovation – Meeting the Challenge

22. Competitive Innovation – Meeting the Challenge

23. Competitive Innovation – Meeting the Challenge