1. Fact Sheet
3Q10
Corporate Profile
CPFL is a publicly listed holding company for subsidiaries are considered benchmarks of management, quality and
operating in the electricity distribution, generation and operational efficiency.
commercialization sectors and related value-added services. It After the (IPO) in September 2004, CPFL Energia became the
is Brazil’s largest privately owned electricity sector group. With first Brazilian private sector company to simultaneously trade
almost 100 years of history behind it and a strategy oriented on the São Paulo Stock Exchange (Bovespa Novo Mercado)
towards satisfying society’s expectations in Brazil, the Group is and on the NYSE as level III ADR, both requiring the highest
based on solid ethical foundations that reflect its commitment levels of Corporate Governance practices.
to excellence and to corporate sustainability. Its companies
Corporate Structure
2
Free Float
25,7%1 31,0% 12,6% 30,7%
100% 100%
100%
100% 100%
100% 65%
99,95%
25,01%
100% 100%
48,72%
100%
100% 100%
100% 100%
Parques Eólicos3
100% 100% 51%
EPASA
51%
100% 100% Chapecoense Geração S.A.
100%
100%
100% 100%
100%
59,93%
100% Paulista Lajeado
100% 5,91% Investco
1Includes 0.1% of Camargo Corrêa S.A.’ stake
2Controlling shareholders
3Emcompasses 8 companies: Santa Clara I, II, III, IV, V, VI, Eurus VI and Campos dos Ventos II
Note: as of September 30, 2010

2. Fact Sheet 9M09 | CPFL Energia
Service Territory
Commercialization
and Services
Nationwide Coverage
8 9
10
1
Generation
Location of Generating Plants
2
41 Hydroelectric Power Plants (Ceran Complex) Distribution
1 Luís Eduardo Magalhães HPP Service Territory
2 Serra da Mesa HPP
7 7
3 Foz do Chapecó HPP
4 Campos Novos HPP 7 9
5 Barra Grande HPP
6 Monte Claro HPP 11
Ceran
Castro Alves HPP Complex
14 de julho HPP
3 4
7 33 Small Power Plants (SPPs) 7 5
26 SP, 3 MG and 4 RS 6
8 Wind Farms
8 Santa Clara I, II, III, IV, V, VI, Eurus VI and Campos dos Ventos II
5 Sugar Cane Biomass-fired Thermoelectric Power Plants
9 Biomass TPPs
4 SP and 1 RN
3 Oil-fired Thermoelectric Power Plants
10 Termoparaíba HPP
Epasa
Termonordeste HPP
11 Carioba HPP
Dividends Dividends and Dividend Yield
On September 30, 2010, the payment of Declared Dividends1 Dividend Yield2 CPFL Price (R$/ON) -
dividends for the 1H10 was made, totaling R$ (R$ million) (last 12 months) Average
774 million, equivalent to R$ 1,61 per share.
This value represents 95% CPFL's net profit, 9.1% 8.7% 9.6% 10.9% 9.7% 7.9% 8.6%
6.5% 7.6% 7.3% 7.6%
higher than the current dividend policy that
3.7% 842
establishes to pay the least 50% of net income 722 719 655
774
612 602 606 572
adjusted half-yearly. 498
401
140
2H04 1H05 2H05 1H06 2H06 1H07 2H07 1H08 2H08 1H09 2H09 1H10
35.99 36.11 36.41
31.74 33.38 31.55 33.02
30.05 28.25
23.33
18.85
16.58
Since the IPO (SEP/04), CPFL Energia’s dividend yield has already reached 86.8%3.
1Payment in the next half year | 2Considering last two half-year’s dividends yield | 3IPO price per
share: R$17.22

3. Fact Sheet 3Q10 | CPFL Energia
Market
Commercialization/Generation Captive Market
(Outside the Group) (Distribution)
Total Energy Sales - GWh Sales by Consumer Class – 3Q10
2.2%
12,766 13,050
24% Residential
3,412 3,271
14% Commercial
26% TUSD1
9,354 9,779
22% Industrial
14% Other
3Q09 3Q10
Note: excluding inter-group company sales (consolidation accounting criteria), CCEE and generation sales (except to the Free Market).
1Total monthly TUSD (pro forma)
Financial Performance
Reported
Net Revenue (R$ million) EBITDA (R$ million) Net Income (R$ million)
2.4%
2,758 21.9% 817 388
2,694 33.8%
670
290
3Q09 3Q10 3Q09 3Q10 3Q09 3Q10
Adjusted Net Debt (R$ billion) Debt Breakdown 3Q10
Adjusted Net Debt1 Adjusted Net Debt/EBITDA2
1% US$
5% IGP (Natural Hedge)
6.42 7.21
5.65 6.37 6.12
1.87:
excluding Foz
do Chapecó
HPP, EPASA
and Baldin
2.30 TPPs’debts.
2.28
2.01 2.10 2.13
32% TJLP 62 % CDI
2008 2009 1Q10 2Q10 3Q10
1Excludes Judicial Deposits of R$ 474 million; includes hedging operations
2LTM EBITDA

4. Corporate Governance Sustainability and 9M09 | CPFL Energia
Fact Sheet
Recognized as one of the companies with the most advanced corporate governance
Corporate Responsibility
practices in Latin America, CPFL Energia is constantly improving its governance CPFL Energia takes the concepts of responsibility and sustainability into account in all
systems, based on the principles of transparency, equity, accountability and corporate its management processes, proactively managing the impact of its actions to ensure
responsibility. Distinguishing features include: they are in harmony with the legitimate aspirations of the community.
• Corporate governance guidelines applicable to CPFL Energia and its controlled companies.
• Code of Ethics and Corporate Conduct; To this end, the company has developed guidelines on three strategic fronts:
• Corporate Risk Management Policy and Standard Assessment of Internal Controlling;
• Superior Dividend and Securities Trading Policies; Transfer of knowledge and technology
• Annual Report in consensus with Global Reporting Initiative (GRI); Contributing to the Sustainability of Projects, Institutions and Communities;
• Board of Directors with seven members, one being independent;
• Fiscal Council with assignments of the Audit Committee in compliance with the rules of Networking
SOX; Interacting with groups from multiple sectors (Authorities,Companies, NGOs,
• Three Board Advisory Committees to the Board of Directors (Personnel Universities and Research Institutes);
• Management, Related Parties and Management Procedures);
• Annual Self-Evaluation of the members of Board of Directors and Fiscal Council;
Socially proactive
• Board of Directors members certified by IBGC – Corporate Governance Brazilian Institute;
Encouraging dialog and communication for sustainability.
• Succession plans for members of the Executive Board and all CPFL Group key executives;
• Internal controls certified by management (CEO and CFO) and by external auditors;
• Whistle-blowing channel for receiving complaints and/or allegations concerning financial Access the portal and see details of all the programs:
information or breaches of the Code of Ethics; www.cpfl.com.br/sustentabilidade
• Listing on the market segments with the highest level of governance ( Novo Mercado -
BMF&Bovespa and with ADR Level III-NYSE);
• 30.7% free float;
• Manual for participation in general shareholders’meetings;
• Corporate Governance Portal.
Rating AA+
Shares’ Information1 Share price performance – 3Q10
09/30/2010 (adjusted per dividends)
CPFE3 (R$) CPL (US$)
Share Price 38.70 70.39 13.9%
Maximum 52 weeks 44.00 76.70
5.9%
Minimum 52 weeks 30.40 52.28 1.9%
Bovespa IBOV IEE CPFE3
Market Cap – R$ billion 18.6
Market Cap – US$ billion 11.0
20.1%
Shares Outstanding2 481,137,130
10.4%
Exchange rate3 1.6942 9.0%
1Not adjusted per dividend
2As of September 30, 2010 Nyse DJIA DJBr20 CPL
3Dollar Ptax
Investor relations
CPFL Energia – Rodovia Campinas-Mogi Mirim, km 2,5 | ZIP CODE 13088-900 | Campinas | SP
Phone.: 55 3756-6083 | Fax.: 55 19 3756-6089 | www.cpfl.com.br/ir | ri@cpfl.com.br