D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.

1. The 2021 Direct-to-Consumer
Summit
DAY 1 - WEDNESDAY, MAY 19TH
The Future is Direct: The D2C Evolution
10-10:30 am PT | 1-1:30 pm ET
D2C Fireside Chat featuring Goodlife Clothing
10:40-11:10 am PT | 1:40 -2:10 pm ET
Maximizing Media Spend Impact for D2C Retailers
11:20-11:50 am PT | 2:20-2:50 pm ET
Building a Foundational Tech Stack to Support Your
First-Party Data Strategy
12-12:30 pm PT | 3-3:30 pm ET
DAY 2 - THURSDAY, MAY 20TH
Omnichannel Growth Strategies
10-10:30 am PT | 1-1:30 pm ET
Leaning in to the New Customer Journey
10:40-11:10 am PT | 1:40 -2:10 pm ET
Scaling a Brand with Flexible Operations
11:20-11:50 am PT | 2:20-2:50 pm ET
Double Tap This: How IGC Solves Your Biggest Brand
Challenges
12-12:30 pm PT | 3-3:30 pm ET

2. The Future is Direct:
The D2C Evolution

3. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by mid-week
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05
3

4. Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$2B #1 700+
4
*AdAge Best Places to Work 2019-2021

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speaker
Michael Burke
Industry Director, Branded
Apparel & Durables

7. Proprietary + Confidential
The world has changed.
The world has changed.

8. Proprietary + Confidential
Source: US Department of Commerce, Digital Commerce 360, January 2021
YOY Growth in retail spending, US
excludes restaurants, auto, gas stations
+44%
+6.9%
2010 2020
eCommerce growth
Total retail growth

9. Proprietary + Confidential
Regulatory Changes
New regulations such as GDPR
and CCPA are impacting how data can
be collected and used
Shifts in Consumer Behavior
Customer journeys are increasingly
multi-device, complex and unique.
Additionally, consumers have become more
privacy-conscious
Industry Changes
Heightened controls are impacting
traditional data collection
(e.g. third party cookies and
device identifiers)

10. Proprietary + Confidential
the future is DIRECT

11. Proprietary + Confidential
WHAT
we buy
WHERE
we shop
HOW
we connect

12. Proprietary + Confidential
Google Data, Global English, Mar 25, 2020 - May 23, 2020 vs Mar 25, 2019 - May 23, 2019
Think with Google, Rising Retail Categories, May 7, 2021
+60%
searches for
“best affordable”
in 2020
WHAT WE BUY

13. Proprietary + Confidential
Google Data, Global English, Apr 15, 2020 - Jun 13, 2020 vs Apr 15, 2019 - Jun 13, 2019
Google Data, Global English, Feb 26 - Apr 25, 2020 vs Feb 25 - Apr 25, 2019
Google Data, Global English, Mar 18 - May 16, 2020 vs Mar 18 - May 16, 2019.
WHERE WE SHOP
+600%
searches for
“click + collect”
+100%
searches for
“available near me”
+3,000%
searches for
“curbside pickup”

14. Proprietary + Confidential
HOW WE CONNECT
US Mobility to Retail & Recreation Locations
Google Data, COVID-19 Community Mobility Report, US
Change relative to baseline; States featured if above US average
Baseline
Jan Dec
Mar
Mobility in 2020

15. Proprietary + Confidential
HOW WE CONNECT
US Mobility to Retail & Recreation Locations
Today
Google Data, COVID-19 Community Mobility Report, US
Change relative to baseline; States featured if above US average
Baseline
Jan Dec
Mar
Mobility in 2020

16. Proprietary + Confidential
HOW WE CONNECT
Google Data, COVID-19 Community Mobility Report, US; May 4, 2020 report
Change relative to baseline; States featured if mobility rate is significantly above US Average

17. Proprietary + Confidential
owned
merchandising
owned
transactions
owned
interactions

18. Schedule Your
Consultation
with an Expert

20. Thank you!