Using Martech to Humanize Customer Engagement.

1. Using Martech to
Humanize Customer
Engagement.

2. Baradhwaj R (Brad)
Marketing Director
baradhwaj@moengage.com
Xin Chao!

4. helps consumer brands in Vietnam and across
the globe engage, retain and grow their
customers.

7. By creating relevant, impactful, and personalized
customer experiences.

8. “This is Minh, and I want Minh to have
amazing experiences with my brand”.
Your Goal as Customer-centric Marketeer

9. Minh visits my website Minh browses through pages Minh drops off without purchasing

10. Minh installs my app Minh browses through app Minh drops off without purchasing

11. How many pages did Minh
browse before he dropped off?
Why did Minh drop off?
What categories and brands did
Minh purchase from in the past?
What’s his preferred channel? What
time does he prefer to shop?
Is Minh going to churn, convert or go
dormant?

12. Existing Customer Engagement tools are all
campaign centric.
They do not give you insights into your
customers’ intents, interests, or behavior.

13. How can you easily deliver customer
engagement experiences that Minh loves?

14. Move away from a “campaign-centric” customer engagement
model And move to a “customer-centric” approach.

15. Unify
Customer
Data
Understand
Intent and
get Insights
Craft 1:1
Personalized
Campaigns
To be truly be customer-centric, you got to understand Minh at a personal level
Insights-led
engagement
Engage
Unify
Minh is more likely to buy shoes from Nike than any other brand
Minh loves exploring the “new launches” category on the app!
Minh most definitely checks out his wish-list before making a purchase
Being loyal and price sensitive, Minh will use this promotional offer
Analyze

17. Meet us at our booth for a personalized demo
and learn more about how we can help you!
You can also reach us at www.moengage.com