The document discusses how Vietnamese technology companies can gain a competitive edge by extending their IT services to include marketing technology (MarTech) solutions. It recommends that companies include MarTech in their technology stacks to improve marketing agility and adopt low-code/no-code platforms. Starting with understanding the customer journey, identifying assumptions and hypotheses, and developing minimum viable products, the document suggests companies can then pursue bigger opportunities in the growing MarTech landscape.

1. A Growing MarTech Landscape
and How Vietnamese Technology Companies
Gain Competitive Edge
Tai Huynh
Founder, CEO & CTO
Kyanon Digital
https://www.martechexpo.vn

2. https://www.martechexpo.vn
A Growing MarTech Landscape

3. Vietnam IT service companies
should extend their services
https://www.martechexpo.vn

4. https://www.martechexpo.vn
More Opportunities in Every Steps of Digital Product Development
→ include MarTech in IT Stack
→ enable Marketing Agility
→ adopt Low-Code / No-Code

5. … or join the club
https://www.martechexpo.vn

6. https://www.martechexpo.vn
Start with a Customer Journey → Identify Assumptions & Hypotheses → Try a MVP

7. https://www.martechexpo.vn
Then Bigger Opportunities

8. With technology, now marketers can allow consumers to cherish every single moment.
Tai Huynh
Founder, CEO & CTO
https://www.martechexpo.vn
.. digitally