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Making information
accessible for all
Sam Tilston, User Researcher
08 June 2016
@sam_tilston
2
Single platform for Scottish
Government information and
services online
3
User Centred
4
5
What does accessibility mean?
“The design of products,
devices, services, or
environments for people with
disabilities.”
Source: W3C
6
Why is accessibility important?
• Nearly one in five people of working age
(1 million, or 19%) in Scotland are disabled
• By pension age almost 50% of us will be
disabled
• Current projections for 2037 suggest the
number of people in Scotland aged 65+ will
increase by 59%
Source: gov.scot and gov.uk
7
Why do accessibility testing?
• Uncovers issues that audits or automated
testing won’t
• Provides a better understanding of how
people will actually use the website
• Identifies broader usability issues
8
Our approach
10 people
6 male, 4 female
18 – 75
5 x
3 x
2 x
9
Participants
Retired manager
49
Retired engineer
66
Sales assistant
54
Skills development
50
Unemployed
35
Retired typist
75
Care home worker
23
Receptionist
67
Student
18
Employability officer
39
10
Impairments
Visual Auditory
Physical Cognitive
11
Assistive technology
Key findings for mygov.scot
12
13
Consistency
14
Prioritisation of ‘calls to action’
15
Importance of headings
16
Language and terminology
17
Minor usability issues
18
Wider user experience
19
Some other findings
• Online confidence and experience a bigger
factor than impairments
• Problem solving is required to complete
some journeys
• A reminder to not make assumptions around
literacy
• Need to further explore cognitive aspects
through user testing
• Accessibility is part of the bigger picture of
Digital Participation
Thank you
Sam Tilston
User Researcher
Sam.Tilston@gov.scot
0131 244 0827
@sam_tilston

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Making information accessible for all

Editor's Notes

  1. Hello, my name is Sam Tilston I’m a user researcher at Scottish Government, where I work in the Digital Directorate (in the User Research and Engagement team) My role is to help ensure that end users and citizens are part of the process when the government designs digital services (so mainly websites) I’m here to talk about how we help make information accessible
  2. The case study that I’m going to talk about is the some of the work we’ve been involved with on the mygov.scot website. I’m not sure if anyone here has heard about it? It’s aim is to provide access to public services in Scotland You can see a variety of information available to members of the public
  3. It’s proposition is to be a single platform for Scottish Government information and services online Lots of different services and information across government, but the aim is to provide access in one place without needing to know the provider This is beneficial for end users Also: Up to date, credible information Plain language Consistent experience no matter who you are Based on user needs
  4. Mygov.scot follows something called the ‘Digital First Service Standard’ It’s a list of criteria that the site follows and number 1 on the list is to be user centred, which is where my team comes in We conduct research with members of the public to inform the development of the site and test/validate aspects that have been created We do primarily usability testing, but also accessibility testing
  5. Inclusive design address a broad range of issues in making technology available to and usable by all people whatever their abilities, age, economic situation, education, geographic location, language, etc. Accessibility focuses on people with disabilities
  6. 1 in 5 people in Scotland of working age are disabled - http://www.gov.scot/Topics/People/Equality/disability By pension age almost 50% of us will be disabled Use of assistive technology (AT) increases with age with 52% of of AT devices used by those 65+ We live in an aging population It’s about ensuring that the website can be used by anyone regardless of their situation
  7. Observing real people interact with the site will provide richer insight around how people will actually use the site It’s not that the audits and automated testing aren’t important – we need both It’s better for everyone who wants to use the site
  8. We carried out sessions with a mix of people across Scotland (range of gender and ages) 5 with visual impairment, 3 physical impairment, 2 cognitive impairment Carried out representative tasks on the site to review overall accessibility and some specific areas e.g. video content
  9. Wide mix of people Different devices – tablet, laptop and desktop Use their own technology (Magnifiers, screen-readers, stylus, touch screen, keyboard input)
  10. Four common categories Need to be careful with categorization as there is a large variety within categories e.g. Blind - Screen reader vs. low vision Physical – wheelchair user vs. motor issues Severity and degree/level of impairment Multiple impairments
  11. Illustration of an example of assistive technology Picture is of ZoomText with colour inversion to increase contrast Other common examples are screen readers which read out text on screen for visually impaired users, joystick/keyboard only for physical impairments, etc.
  12. Design patterns Occasionally the layout/structure is inconsistent 3 column layout to single list Zoomed in user can lose context
  13. If purpose is specific then need a clear route or call to action CTA not always a link or button, could be a phone number or piece of content
  14. Screen readers to scan through content Visually to pick out key words Sub-headings used to clarify Pattern beginning to see around use of search (elderly/less tech savvy don’t use) Focus on words e.g. go to ‘Money and Tax’ for council tax
  15. Importance in search – variant terms / related terms e.g. ‘elderly’ Focus on ‘your’ care needs, not someone else
  16. Minor usability e.g. on tablet, content below the fold Delays in accordion drop-downs Search a bit slow to react Lack of use of right hand side links Stacked cards interaction can be distracting
  17. Journey through mygov.scot to find information successful Current stats show 80% of user coming to our site and then exiting so this is important
  18. Thanks Questions?