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English for Business Studies 201 (Weeks 7-11)
1. CHUENG Pich
ជឹង ពេជ 1
SUBJECT: English for Business Studies 201 (EBS)
COURSE CONDUCTOR: CHUENG Pich
SHIFT: Tuesday Evening (5:30-8:30 P.M.)
CLASS PLATFORM: Zoom Meeting, Telegram Group, G.
Suite for Education…
INSTITUTE OF NEW KHMER
2. CHUENG Pich
ជឹង ពេជ 2
Bachelor’s Degree of Business Management
MID-TERM TEST
Subject: English for Business Studies 201
Course Conductor: CHUENG Pich
Date: Tuesday Evening (7:30-8:30 P.M.)
Duration: 60 Minutes
Test Platform: Google Form
INSTITUTE OF NEW KHMER
3. CHUENG Pich
ជឹង ពេជ 3
Course Book: English for Business Studies (2nd Edition)
Teaching & Learning Method: Mixed Method (Participative Way)
Course Conductor: CHUENG Pich
Shift: Tuesday Evening (5:30-8:30 P.M.)
Total Amount of Sessions: 30
Total Amount of Students: ?
Class Platform: Zoom Meetings, Telegram Group, G. Suite for Edu.
Classroom Obligations:
✓Respect one another
✓One speaker at a time
✓Learn from one another
✓Speak English…
CLASS ORIENTATION
4. CHUENG Pich
ជឹង ពេជ 4
Week 7
May 25, 2021
Time: 5:30-8:30 P.M.
Course Conductor: CHUENG Pich
Course Platform: chueng pich is inviting you to a scheduled Zoom meeting.
Topic: Unit 6: Recruitment
Join Zoom Meeting
https://zoom.us/j/2246082910?pwd=amhOdGgydkw0bUxpTHlVd0xqSCtHZz09
Meeting ID: 224 608 2910
Passcode: W4izbc
6. CHUENG Pich
ជឹង ពេជ 6
▪ Service: serving people or customers
▪ Routine: daily habits…
▪ Dramatically: extremely….
▪ Proposal: suggesting things
▪ Delivery: sending stuff
▪ Fax: Messaging or texting
▪ Contract: a set of documents that an employee and employer promise
▪ Maintain: to care for something or somebody
▪ Contact: communication or call
▪ Face-to-face conversation: direct talking
▪ Available: free
Relevant Vocabulary
10. CHUENG Pich
ជឹង ពេជ 10
KEY WORDS
▪ Recruitment: act of choosing staff
▪ Vacancy: Being free; having not job or tasks to do
▪ Qualification: official knowledge, experience, skill and
degree you hold
▪ Resume: brief information of one when applying for a job
▪ Curriculum Vitae or CV: brief information of a person
11. CHUENG Pich
ជឹង ពេជ 11
VOCABULARY
▪ Apply > Application > Application Form > Applicant
▪ Reference: a person who could certify another…
▪ Interview > Interviewing > Interviewee > Interviewer
▪ Short-listed candidate: a person who has been
selected to be interviewed
▪ Candidate: a person who is about to be interviewed
and chosen for a job
▪ Job Description: details for particular position
▪ Employment Agency: Employment Agent
▪ Application Form: set of CV or resume and identical
documents of a person given to an employer
12. CHUENG Pich
ជឹង ពេជ 12
VOCABULARY
▪ Present: Mentor
▪ 2020: Homeroom Teacher of English
▪ 2018: Part-Time Teacher of English
▪ 2015: Vice Principal
▪ 2010: Tutor of English
23. CHUENG Pich
ជឹង ពេជ 23
REVIEWING
Unit 6: Recruitment
1. Why do we need to recruit staff?
2. How to recruit good staff?
3. Do you think skill, expertise,
characteristics, honesty, hard-working,
and integrity of staff are crucial?
24. CHUENG Pich
ជឹង ពេជ 24
Unit 7: Labor Relations
✓ Read the passages in the unit.
✓ Comprehend some vocabulary related to labor relations.
✓ Discuss on reading passages given.
✓ Identify some grammatical terms or rules within texts.
26. CHUENG Pich
ជឹង ពេជ 26
KEY WORDS
Labour/Labor (N): work, especially
physical work
• We need skilled labor in Cambodia.
Relation (N): the way in which two or
more things or people are connected…
• Businesspeople have to build strong
relation with their customers.
28. CHUENG Pich
ជឹង ពេជ 28
VOCABULARY
▪ Strike (N): stoppage of work, protest against working condition
▪ Deliberate (Adj.): intentional or done consciously
▪ Reduction (N): the action or fact of making something
smaller or less in amount or size
▪ Protest (V): to declare something firmly; demand sth.
▪ Bargain (V): to negotiate something like goods
▪ Obey (V): submit to authority of sb.; comply with…
▪ Severely (Adv.): extremely serious (bad situation)
▪ Disrupt (V): to annoy sb. or sth.; disturb
▪ Worsen (V): become worse or make sth. become worse
▪ Picket (V): to protest outside a factory and try to
persuade workers to deliver not to enter…
31. CHUENG Pich
ជឹង ពេជ 31
VOCABULARY
▪ Parliament (N): House of Lord and House of Commons
▪ Indeed (Adv.): used to emphasize something that is
already suggested; truly…
▪ Headline (N): a title of a newspaper story
▪ Recession (N): economics crisis
▪ Plump (V): to drop something heavily
▪ Premise (N): previous statement or conclusion
▪ Deregulation (N): removal of regulations or restrictions
▪ Incapable (Adj.): unable to; having non-ability
▪ Unionization (N): act or process of organizing workers
to become members of a trade union
▪ Conglomerate (N): Strong or big company
32. CHUENG Pich
ជឹង ពេជ 32
COMPOUND NOUNS
▪ Labor Party (CN):
▪ Labor-Market Deregulation (CN):
▪ Political Position (CN):
▪ National Graphical Association (CN):
▪ Power of Trade (CN):
▪ Professional Association (CN):
▪ Free Market (CN):
▪ Business Leader (CN):
▪ Working Condition (CN):
▪ French Government (CN):
▪ Industrialized World (CN):
49. CHUENG Pich
ជឹង ពេជ 49
REVIEWING
Unit 8: Production
1. How do you define “Production”?
2. Is it important? Why?
50. CHUENG Pich
ជឹង ពេជ 50
Unit 9: Products
✓ Define “Product” by explanation, discussion, and
watching a video clip shown.
✓ Comprehend some relevant vocabulary within the unit
by explanation and discussion.
53. CHUENG Pich
ជឹង ពេជ 53
VOCABULARY
• Product (N):
The things are results of processing or producing…
• Warranty (N):
The written statement issued to ensure; guarantee products
• Augment (V):
To make greater by adding to it; increase…
• Niche (N):
Comfortable position or environment…
• Custom (N):
Traditional; widely accepted way of behaving or
doing something that is specific to a place or culture…
54. CHUENG Pich
ជឹង ពេជ 54
VOCABULARY
• Stable (Adj.):
Constant; staying in the same ratio…
• Brand (N):
The particular famed name of a company or shop…
• Brand-switcher (CN):
Person or thing who switches a brand…
• Life cycle (CN):
The cycle of life…
• Multi-brand strategy (CN):
Diverse integrative strategy of brand…
64. CHUENG Pich
ជឹង ពេជ 64
Unit 10: Marketing
1. Define “Marketing” by discussion and explanation.
2. Comprehend types of digital marketing by discussion and explanation.
3. Practice on making English structure by facilitation of course conductor.
65. CHUENG Pich
ជឹង ពេជ 65
How could you define “Marketing”?
❑ I think ……………:
1. Marketing is about selling and buying products.
2. Marketing is about promoting new products or services.
3. Marketing is about quality of goods…
66. CHUENG Pich
ជឹង ពេជ 66
➢ Action or business of promoting or selling products or
services, including marketing research and advertising.
(Google, Oxford Languages)
67. CHUENG Pich
ជឹង ពេជ 67
Checking on Vocabulary
1. Superfluous: The stock is superfluous.
2. Anticipate: Business people should anticipate marketing trends.
3. Marketing: We are now studying about marketing.
4. Modify: They modify their products.
5. Develop: They develop their company’s structure.
6. Design: The experts design the company’s features.
7. Identify: The audits have to identify the stock.
8. Influence: The rich people influence the poor ones.
9. Persuade: The marketers persuade clients to buy their products.
10. Distribution: The supervisor makes a distribution to the town.
68. CHUENG Pich
ជឹង ពេជ 68
Practice on Task
identify
develop
persuade
modify
design
influence
80. CHUENG Pich
ជឹង ពេជ 80
1. Define “Advertising” by discussion and explanation.
2. Comprehend ways of advertise products and services to customers.
3. Describe vocabulary and phrases given by facilitation and participation.
UNIT 11: ADVERTISING
83. CHUENG Pich
ជឹង ពេជ 83
▪ Advertise (V): to draw attention of something to public…
▪ Advertising (N): activity or profession of producing
advertisements to the target customers or even public
▪ Advertisement (N): a notice or announcement in public
medium to promote products or services
KEY VOCABULARY
84. CHUENG Pich
ជឹង ពេជ 84
▪ Demand (N/V): to ask for something authoritatively
▪ Media (N): the main means of mass communication…
▪ Ultimate (Adj.): final; being or happening at the end of process
▪ Ineffective (Adj.): not making important or wanted result
▪ Existence (N): continued survival; a way of living…
▪ Prestige (N): basis of perception of someone’s achievement/quality
▪ Emphasize (V): Give special value or importance; lay stress on…
▪ Indicate (V): to point out; to show…
▪ Misleading (Adj.): Giving a wrong ideas or impression
VOCABULARY
85. CHUENG Pich
ជឹង ពេជ 85
▪ Wedding dress:
▪ Video recorder:
▪ Advertising war:
▪ Radio commercial:
▪ Unexpected result:
▪ Advertising agency:
▪ Well-known product:
▪ Prospective customer:
▪ Music-based radio station:
▪ Home entertainment system:
▪ English-language radio station:
PHRASES
93. CHUENG Pich
ជឹង ពេជ 93
1. Define “Advertising” by discussion and explanation.
2. Comprehend ways of advertise products and services to customers.
3. Describe vocabulary and phrases given by facilitation and participation.
UNIT 11: ADVERTISING
96. CHUENG Pich
ជឹង ពេជ 96
▪ Advertise (V): to draw attention of something to public…
▪ Advertising (N): activity or profession of producing
advertisements to the target customers or even public
▪ Advertisement (N): a notice or announcement in public
medium to promote products or services
KEY VOCABULARY
97. CHUENG Pich
ជឹង ពេជ 97
▪ Demand (N/V): to ask for something authoritatively
▪ Media (N): the main means of mass communication…
▪ Ultimate (Adj.): final; being or happening at the end of process
▪ Ineffective (Adj.): not making important or wanted result
▪ Existence (N): continued survival; a way of living…
▪ Prestige (N): basis of perception of someone’s achievement/quality
▪ Emphasize (V): Give special value or importance; lay stress on…
▪ Indicate (V): to point out; to show…
▪ Misleading (Adj.): Giving a wrong ideas or impression
VOCABULARY
98. CHUENG Pich
ជឹង ពេជ 98
▪ Wedding dress:
▪ Video recorder:
▪ Advertising war:
▪ Radio commercial:
▪ Unexpected result:
▪ Advertising agency:
▪ Well-known product:
▪ Prospective customer:
▪ Music-based radio station:
▪ Home entertainment system:
▪ English-language radio station:
PHRASES
