Sensory data and mental models are used along with heuristics to generate recommendations. Algorithms and heuristics can be improved for better and less biased results, and transparency and opt-out options should be provided so users can view non-customized results.

2. Sensory
data
Heuristics Mental
model

3. 1 7 5 5 4 0 3 9 1 8 0 5
4 5 5 6 5 2 3 5 4 5 3 0
2 0 2 7 9 6 0 7 7 4 2 7
5 0 7 1 4 6 0 4 3 7 9 1
3 9 9 7 7 1 3 0 3 0 0 3
7 3 7 0 3 5 1 3 1 8 6 6
7 9 7 4 5 0 4 8 0 9 0 1
2 6 9 6 0 5 0 7 3 8 7 9

4. Internet

5. 𝑓 (𝑎𝑓𝑖𝑛𝑖𝑡𝑦, 𝑡𝑖𝑚𝑒, 𝑝𝑜𝑝𝑢𝑙𝑎𝑟𝑖𝑡𝑦)

8. Sensory
data
Heuristics Mental
model

10. Transparency Opt-out
Be able to view
the results without
customization
Better Algorithms

11. Bias
Algorithms Heuristics