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Automated
Speech
Recognition
Automated Quality
Assurance & Beyond
 Introduction
 ASR and Automated QA
 Next Generation Contact Centres
 Beyond Quality Assurance
 Q & A
Jeff Kian
Big Data and Advanced Analytics
Manual Repetitive Tasks
AI for QA in Contact Centres
Be more efficient
Add more value
Quality Assurance - Business Questions
How do I ensure compliance?
Increase Process Efficiency?
Increase customer service
and sales?
Reduce Headcount?
Quality Assurance - Performance Questions
Who needs help
and in what areas?
Is it delivering the
right levels of quality?
How are individual
staff performing?
Are they improving
over time?
How is my Contact
Centre performing?
• Who needs assistance?
• In what areas do they need
assistance?
Performance Questions
Our Journey
ASR software Review
Outbound Sales
Automated QA
Zulu
& Afrikaans libraries
KALDI
Platform Selection
2016 2017 2018 2019 2020
Collections
Automated QA
Service Desk
Automated QA
2021
Conversational Interfaces
Sales Chatbot + RPA
Record Call Transcribe Call Score Call
Commercial call
recording software
Transcription Engine Scoring Model
Report
Reporting and
Analytics Data Mart
How does it work ?
Record Call
Commercial call
recording software
Call Recordings
Dual Channel / Stereo Recording
Sampling Rate
Transcription
Engine
Transcription Engine
Multi – Vernacular Calls
Diversity of South African Accents
Needs 65 – 70 % Accuracy
Train for Domain Vocabulary and localised accents
Multi – Vernacular calls
Language Models
Scoring Engine
Emulate Human QA Agent
Scoring
Engine
Natural Language Processing
STRENGTHS
Spotting words and phrases in context2
Understanding workflow3
Fast to implement4
Sentiment & Charged Words5
Subjective Measures1
Soft Skills2
WEAKNESSES
NLP has advanced significantly1
Speed, Pace, Amplitude6
Multi-Vernacular calls3
“…Can I speak to
your manager…”
“…You not listening
to me…”
“…I am unhappy…”
“…I would like to
escalate this…”
“…Ask your
manager to call
me…”
“…I will report
you…”
“…I will sue you…”
“…I will contact the
ombudsman…”
“…you are harassing
me…”
Sentiment
Reporting and Analytics
Performance Dashboards
Time based comparisons
Reporting and
Analytics
Reports And analytics Slice and Dice Performance by
Campaign, By Agent and by Time
Identify Top and Poorly
performing Agents
Compare Call Centre
Quality performance by
Time- Drill Down to
Month, Week, Day
Reports And analytics View individual Agent Performance
over time
Obtain Summary
performance by Agent
by Section, By Time
Reports And analytics
Drill down into specific
calls to see breakdown
of average score by
section
Drill into each call
transcription for
proactive review and
training
In-House Outsourced Outsourced
Manual
R 1.50 R 3.50 R 0.2
3 %-5% 3 % - 5% 30% - 40%
Indicative Costs
Cost / Min
Calls QA
Automated QA
Get an Engine that handles South African Accents an has a plan for Vernacular2
Make sure you can train your engine to increase accuracy3
Have a team good at AI - NLP4
60 % QA Cost savings
Increase QA samples by 10 - 50 X
5
Setup your recorder for dual channel1
Using ASR for QA - Summary
Next Generation of Contact Centres
• Who needs assistance?
• In what areas do they need
assistance?
Performance Questions
Chatbots and Automation
RPA and Virtual assistants to become the norm2
Contact centres in a position to build unique data asset5
Contact centres will decrease in size1
AI + Humans = Better Customer Service
4 People still want to be able to talk to a person if they are not being satisfied
3 Chatbot experience is key
Beyond Quality Assurance
Machine Learning Techniques
Supervised
Learning
Unsupervised
Learning
Reinforcement
Learning
Neural Networks &
Deep Learning
Using AI / ML for Agent Customer Matching for better service2
Recommender engines for cross sell and up sell4
Combine Chatbots with service agents for faster service1
ML to extend contact centre support business
3 Prioritise calls and conversations for better conversion
I’d love to chat with you
Jeff.Kian@eoh.co.za
JKian@xds.co.za
083-440-8129

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Presentation: Jeff Kian

  • 2.  Introduction  ASR and Automated QA  Next Generation Contact Centres  Beyond Quality Assurance  Q & A
  • 3. Jeff Kian Big Data and Advanced Analytics
  • 4. Manual Repetitive Tasks AI for QA in Contact Centres Be more efficient Add more value
  • 5. Quality Assurance - Business Questions How do I ensure compliance? Increase Process Efficiency? Increase customer service and sales? Reduce Headcount?
  • 6. Quality Assurance - Performance Questions Who needs help and in what areas? Is it delivering the right levels of quality? How are individual staff performing? Are they improving over time? How is my Contact Centre performing?
  • 7. • Who needs assistance? • In what areas do they need assistance? Performance Questions
  • 8. Our Journey ASR software Review Outbound Sales Automated QA Zulu & Afrikaans libraries KALDI Platform Selection 2016 2017 2018 2019 2020 Collections Automated QA Service Desk Automated QA 2021 Conversational Interfaces Sales Chatbot + RPA
  • 9. Record Call Transcribe Call Score Call Commercial call recording software Transcription Engine Scoring Model Report Reporting and Analytics Data Mart How does it work ?
  • 10. Record Call Commercial call recording software Call Recordings Dual Channel / Stereo Recording Sampling Rate
  • 11. Transcription Engine Transcription Engine Multi – Vernacular Calls Diversity of South African Accents
  • 12. Needs 65 – 70 % Accuracy Train for Domain Vocabulary and localised accents Multi – Vernacular calls Language Models
  • 13. Scoring Engine Emulate Human QA Agent Scoring Engine Natural Language Processing
  • 14. STRENGTHS Spotting words and phrases in context2 Understanding workflow3 Fast to implement4 Sentiment & Charged Words5 Subjective Measures1 Soft Skills2 WEAKNESSES NLP has advanced significantly1 Speed, Pace, Amplitude6 Multi-Vernacular calls3
  • 15. “…Can I speak to your manager…” “…You not listening to me…” “…I am unhappy…” “…I would like to escalate this…” “…Ask your manager to call me…” “…I will report you…” “…I will sue you…” “…I will contact the ombudsman…” “…you are harassing me…” Sentiment
  • 16. Reporting and Analytics Performance Dashboards Time based comparisons Reporting and Analytics
  • 17. Reports And analytics Slice and Dice Performance by Campaign, By Agent and by Time Identify Top and Poorly performing Agents Compare Call Centre Quality performance by Time- Drill Down to Month, Week, Day
  • 18. Reports And analytics View individual Agent Performance over time Obtain Summary performance by Agent by Section, By Time
  • 19. Reports And analytics Drill down into specific calls to see breakdown of average score by section Drill into each call transcription for proactive review and training
  • 20. In-House Outsourced Outsourced Manual R 1.50 R 3.50 R 0.2 3 %-5% 3 % - 5% 30% - 40% Indicative Costs Cost / Min Calls QA Automated QA
  • 21. Get an Engine that handles South African Accents an has a plan for Vernacular2 Make sure you can train your engine to increase accuracy3 Have a team good at AI - NLP4 60 % QA Cost savings Increase QA samples by 10 - 50 X 5 Setup your recorder for dual channel1 Using ASR for QA - Summary
  • 22. Next Generation of Contact Centres
  • 23. • Who needs assistance? • In what areas do they need assistance? Performance Questions
  • 25. RPA and Virtual assistants to become the norm2 Contact centres in a position to build unique data asset5 Contact centres will decrease in size1 AI + Humans = Better Customer Service 4 People still want to be able to talk to a person if they are not being satisfied 3 Chatbot experience is key
  • 28. Using AI / ML for Agent Customer Matching for better service2 Recommender engines for cross sell and up sell4 Combine Chatbots with service agents for faster service1 ML to extend contact centre support business 3 Prioritise calls and conversations for better conversion
  • 29.
  • 30. I’d love to chat with you Jeff.Kian@eoh.co.za JKian@xds.co.za 083-440-8129

Editor's Notes

  1. Jeff Kian Head up a team for Big Data and Advanced Analytics Build models for Credit Risk Scoring Marketing Services - Recommender Engines Natural Language Processing Big Data – ML for identifying and human trafficking
  2. Asterisk JASCO RealConnect Aviva
  3. https://venturebeat.com/2017/06/17/the-good-the-bad-and-the-ugly-of-chatbots/
  4. Supervised Learning Human trains algorithm on labeled data to learn a relationship between an input & the output variable Unsupervised Learning Algorithm explores data to discover hidden patterns, groups and outliers Reinforcement learning Algorithm uses trial-and-error identify ideal behavior to maximize performance Neural Networks Group of algorithms structured in a network, to mimic the functions and structure of the brain
  5. https://venturebeat.com/2017/06/17/the-good-the-bad-and-the-ugly-of-chatbots/