Custom Communication Plan & Active Enrollment Result in Increased Consumerism
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The firm embarked on a multi-year strategic plan to build a culture of wellbeing and engagement. They wanted to educate employees to become more engaged and wise health care consumers...
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Custom Communication Plan & Active Enrollment Result in Increased Consumerism
- 1. Employee Benefits Action Guide | 7 Custom Communication Plan & Active Enrollment Result in Increased Consumerism Challenges ■ The firm embarked on a multi-year strategic plan to build a culture of wellbeing and engagement. They wanted to educate employees to become more engaged and wise health care consumers. They developed a consumer- driven plan option to complement this goal, a qualified high deductible health plan (QHDP) with an employer HSA contribution. However, the level of participation was not satisfactory to support the wellbeing goals. Strategies Implemented ■ Actuarial study completed to determine the percent of the population for which the QHDP was an optimal choice (based on prior year utilization); the results showed that 90% of the employees would benefit from the QHDP plan ■ Held an active annual enrollment (the first in 10 years) to require employees to be more engaged in their benefit plan decision process ■ Created a custom communication plan to ensure employees selected the best plan for their personal circumstances ■ Created a microsite with benefit information that enabled 24/7 online access for employees and dependents ■ Added benefits communication decision-support software to help employees make the optimal plan selection during annual enrollment and new-hire enrollment Results ■ 3,398 visits to decision-support tool ■ 80% of employees who used the decision-support tool said they had a better understanding of their benefits ■ Increased enrollment in the QHDP by 44% ■ Reduced enrollment in the highest premium HRA plan by 41% ■ Of employees surveyed, 1,000+ employees stated that the decision-support tool was ranked most helpful in making their benefit decisions Industry: Consulting Engineering Firm | Number of Employees: 4,600 44% Increased QHDP Enrollment 41% Reduced Enrollment in Highest Premium HRA Plan 3,398 Visits to the Decision-Support Tool EMPLOYEE COMMUNICATION