The Five Biggest Mistakes Public Companies Make in IR- and How to Fix Them<br />Presented by: <br />Marcus New, President<...
 Who Is Stockhouse?<br /> #1 Financial User Community in Canada<br /> One of North America’s largest small cap investor  c...
Why Are We Qualified To Speak?<br />Experienced –16 years working with issuers<br />Own and operate Stockhouse one of Nort...
Written for Investor Relations Magazine
Interviewed on Fox Business, CNBC, ROBtv and more than 40 other media appearances
 Work with 60 Analysts & Newsletter writers monthly</li></li></ul><li>The Five Biggest MistakesPublic Companies Make in IR...
Question?<br />With more than 12,000 smaller capitalized companies in North America and 2300 natural resource companies in...
The Whole Story<br />6<br />
Mistake #1<br />Failure to plan<br />7<br />
Mistake #1 – Failure to plan<br />Consequences<br /> Wasted resources<br /> Lack of direction and focus<br /> Inability to...
Mistake #1 – Failure to plan<br />Solution<br />9<br />What If Scenarios??<br />
Mistake #2<br />Failure to form a strong message<br />10<br />
Mistake #2 – Failure to form a strong message<br />Consequences<br /> Investors don’t get your story<br /> Mixed message –...
Mistake #2 – Failure to form a strong message<br />12<br />Solutions<br /> Spend the time to get it right<br /> Find out w...
Mistake #2 – Failure to form a strong message<br />13<br />Instead of Experienced Management Team<br />- Former CEO of Inc...
Mistake #3<br />Failing to target your audience<br />14<br />
Mistake #3 – Failing to target your audience<br />Consequences<br />Ineffective results<br /> Complete waste of money<br /...
Mistake #3 – Failing to target your audience<br />16<br />Solutions<br /> Know who can buy your stock – retail / brokers /...
Mistake #3 – Failing to target your audience<br />Watch Out For Phony Traffic - www.alexa.com<br />17<br />
Mistake #4<br />Random acts of marketing<br />18<br />
Mistake #4 – Random acts of marketing<br />Consequences<br /> A lot of people see you only once<br />The investment commun...
Mistake #4 – Random acts of marketing<br />20<br />Solutions<br /> Consolidate your resources around a couple of mediums o...
Mistake #5<br />Failure to measure your marketing<br />21<br />
Mistake #5 – Failure to measure your marketing<br />Consequences<br /> Poor selection of vendors<br /> Lack of understandi...
Mistake #5 – Failure to measure your marketing<br />23<br />Solutions<br />Only deal with vendors who can provide  results...
The Five Biggest Mistakes Public Companies Make - and How to Fix Them<br />Failure to plan<br />Failure to form a strong m...
Everything Counts<br /> Table stakes – you are being judged   against your best competitors<br /> Investors are intelligen...
How Stockhouse can help you<br />26<br />Prepare<br />(Mistake #1 & 2)<br />Measure<br />(Mistake #5)<br />Target(Mistake ...
The Stockhouse Response<br />27<br />Preparation Phase <br /><ul><li>Message research
Professional copy written summary
Develop multi message advertising units
Shoot, edit and produce 2 minute interview
Q&A interview
Project planning
Mid Campaign program results report</li></li></ul><li>The Stockhouse Response<br />28<br />
The Stockhouse Response<br />Target The Best Market Participants<br /><ul><li>Exclusive to Stockhouse - Target Shareholder...
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The Five Biggest Mistakes Public Companies Make in IR - and How to Fix Them

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  • The Five Biggest Mistakes Public Companies Make in IR - and How to Fix Them

    1. 1. The Five Biggest Mistakes Public Companies Make in IR- and How to Fix Them<br />Presented by: <br />Marcus New, President<br />
    2. 2. Who Is Stockhouse?<br /> #1 Financial User Community in Canada<br /> One of North America’s largest small cap investor communities<br />North America’s largest natural resource site<br /> 730,000+ Unique Users, 4+ million user sessions and 40+ million page views per month <br />
    3. 3. Why Are We Qualified To Speak?<br />Experienced –16 years working with issuers<br />Own and operate Stockhouse one of North America’s largest small cap investor communities <br />We are Experts<br /><ul><li>Worked with 800+ public companies
    4. 4. Written for Investor Relations Magazine
    5. 5. Interviewed on Fox Business, CNBC, ROBtv and more than 40 other media appearances
    6. 6. Work with 60 Analysts & Newsletter writers monthly</li></li></ul><li>The Five Biggest MistakesPublic Companies Make in IR- and How to Fix Them<br />4<br />Discussion Today<br />
    7. 7. Question?<br />With more than 12,000 smaller capitalized companies in North America and 2300 natural resource companies in Canada, what are you doing to get noticed and stand out?<br />
    8. 8. The Whole Story<br />6<br />
    9. 9. Mistake #1<br />Failure to plan<br />7<br />
    10. 10. Mistake #1 – Failure to plan<br />Consequences<br /> Wasted resources<br /> Lack of direction and focus<br /> Inability to attract financing<br />Poor share price<br />8<br />
    11. 11. Mistake #1 – Failure to plan<br />Solution<br />9<br />What If Scenarios??<br />
    12. 12. Mistake #2<br />Failure to form a strong message<br />10<br />
    13. 13. Mistake #2 – Failure to form a strong message<br />Consequences<br /> Investors don’t get your story<br /> Mixed message – different people say different things<br /> Market is confused with your value proposition<br />Don’t stand out from other companies<br />11<br />
    14. 14. Mistake #2 – Failure to form a strong message<br />12<br />Solutions<br /> Spend the time to get it right<br /> Find out why people like your company<br /> Make sure it’s well written<br />
    15. 15. Mistake #2 – Failure to form a strong message<br />13<br />Instead of Experienced Management Team<br />- Former CEO of Inco Chairman of board<br />- Mr. Z’s last company sold for $450 MM<br />Instead of Large Land Package<br />- Land package half the size of Switzerland<br />Instead of Low Cost Exploration<br />- $1 million dollars of exploration in Argentina is equivalent to $10 million in Athabasca <br />
    16. 16. Mistake #3<br />Failing to target your audience<br />14<br />
    17. 17. Mistake #3 – Failing to target your audience<br />Consequences<br />Ineffective results<br /> Complete waste of money<br /> Wasting your time<br />15<br />
    18. 18. Mistake #3 – Failing to target your audience<br />16<br />Solutions<br /> Know who can buy your stock – retail / brokers / buy side / sell side<br /> Identify & target risk orientated market participants<br /> Ability to trade stocks on the Canadian exchanges<br />
    19. 19. Mistake #3 – Failing to target your audience<br />Watch Out For Phony Traffic - www.alexa.com<br />17<br />
    20. 20. Mistake #4<br />Random acts of marketing<br />18<br />
    21. 21. Mistake #4 – Random acts of marketing<br />Consequences<br /> A lot of people see you only once<br />The investment community is smart – No one buys after seeing you once<br />You must tell your story 4-6 times<br /> Waste of resources – time and money<br />Poor results<br />19<br />
    22. 22. Mistake #4 – Random acts of marketing<br />20<br />Solutions<br /> Consolidate your resources around a couple of mediums only<br /> Focus marketing around moments of highest potential impact<br /> Manage your database with a professional strategy<br /> Contact strategy to reach investor 4 – 6 times<br />
    23. 23. Mistake #5<br />Failure to measure your marketing<br />21<br />
    24. 24. Mistake #5 – Failure to measure your marketing<br />Consequences<br /> Poor selection of vendors<br /> Lack of understanding results<br />Wasting money<br />Can’t reinvest in success<br />22<br />
    25. 25. Mistake #5 – Failure to measure your marketing<br />23<br />Solutions<br />Only deal with vendors who can provide results/metrics<br />Have realistic expectations<br />
    26. 26. The Five Biggest Mistakes Public Companies Make - and How to Fix Them<br />Failure to plan<br />Failure to form a strong message<br />Failure to target your audience<br />Random acts of marketing<br />Failure to measure your marketing<br />24<br />
    27. 27. Everything Counts<br /> Table stakes – you are being judged against your best competitors<br /> Investors are intelligent, quality information is available 24/7/365<br /> Small details can make a big difference<br />25<br />
    28. 28. How Stockhouse can help you<br />26<br />Prepare<br />(Mistake #1 & 2)<br />Measure<br />(Mistake #5)<br />Target(Mistake #3)<br />Viral(Mistake #4)<br />Execute<br />(Mistake #4)<br />Momentum<br />(Mistake #4)<br />
    29. 29. The Stockhouse Response<br />27<br />Preparation Phase <br /><ul><li>Message research
    30. 30. Professional copy written summary
    31. 31. Develop multi message advertising units
    32. 32. Shoot, edit and produce 2 minute interview
    33. 33. Q&A interview
    34. 34. Project planning
    35. 35. Mid Campaign program results report</li></li></ul><li>The Stockhouse Response<br />28<br />
    36. 36. The Stockhouse Response<br />Target The Best Market Participants<br /><ul><li>Exclusive to Stockhouse - Target Shareholders of other public companies</li></ul>Execute Marketing Program<br /><ul><li>Focus on building your story a minimum of 3-7 times
    37. 37. Use specialized marketing strategies for lead generation</li></ul>29<br />
    38. 38. Investors Need To See You 6 Times<br />
    39. 39. The Stockhouse Response<br />Create Momentum<br /><ul><li>Instantly Disseminate Actionable News to Members via email prior to market open
    40. 40. On day of news use SH Road Block – deliver up to 2.5 million ads in one day</li></ul>Engage Shareholders with Viral Strategy<br />31<br />
    41. 41. Bullboard Road Block – Tell Everyone<br />
    42. 42. Stockhouse Has Viral Members Who Tell Others<br />Connecting with Stockhouse Members is unlike any other audience. Members are highly influential and can become viral ambassadors for companies.<br />
    43. 43. 6. Measure<br />34<br />Attract New Investors<br />Advertising (ROS)<br />601,270 ads delivered to investors<br />240 investors clicked through to your site<br />Ticker Targeted Advertising<br />185,427 ads delivered to investors<br />137 investors clicked through to your site<br />Road Block<br />2,057,551 ads delivered to investors<br />436 investors clicked through to your site<br />SH News Blast<br />3 Press Releases were blasted out<br />97,691 emails were sent to investors<br />18 investors clicked through for more information<br />6 leads generated<br />Engage New Community<br />Company Showcase<br />7,754 investors viewed Company Showcase page since launch <br />23 investors clicked on the Featured Company Button<br />Video Profile<br />3,118 investors watched Video Profile<br />Social Media<br />175 investors clicked Social Media Bullboard Link<br />Build The Database<br />IMP / InvestorMarketPlace<br />480 investors visited InvestorMarketPlace profile since launch<br />83 leads generated<br />SH Alerts<br />1 Alert was deployed<br />47,171 emails sent to investors<br />120 investors clicked through for more information<br />120 leads generated<br />
    44. 44. Stockhouse Delivers Results<br />Stockhouse is the largest Smallcap and Natural Resource community in Canada<br />A Stockhouse Campaign researches and builds your strongest story and key messages<br />Only Stockhouse can target specific shareholder bases<br />Only Stockhouse measures and provides action plans and management reports<br />Only Stockhouse is accountable for your IR $$<br />
    45. 45. Find Out How Stockhouse Can Help You<br />Email us at sales@stockhouse.com<br /> Phone us at 1.877.578.4349<br /> Visit us at www.stockhouse.com – About Stockhouse<br />

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