4. Preamble
RiverWood Ensemble Film Makers Association (RiverWood)
is an association of upcoming Film Producers.
We have 240 members from every corner of Kenya
We supply our movies to every Broadcast station in the land
We also send our movies to Distribution Networks across the
world
And we have a vibrant DVD market
Finally we have a strong presence online with our YouTube
RiverWoodTVChannel
9. DVD Network
• We work with the national vendors association
called EDAK
• Entertainment Dealers Association of Kenya
• They have 600 members countrywide in every corner
of Kenya
10. Online Presence
• Online we have the really classy channel
“RiverWoodTV”
• On www.youtube.comriverwoodtv
• Vernacular films
• Comedy from all corners of Kenya
13. What do we do?
We look for, and
produce, good quality
movies and TV shows and
promote them to
maximize their potential
both in popularity and in
financial returns
This includes:
•Content Aggregation
•Format Development
•Branding & Marketing
•FinancingProductions
•Sales & Distribution
14. Marketing Activities
MARKETING!!
Red Carpet
VIP Invites
Media Coverage
Newspapers
TV
Radio
Social
FB
Twitter
Blogs
Youtube
Net
Magazines
Ours
Others
Below the Line
PR Stunts
CSR
Merchandise
Below the Line
15.
16.
17.
18.
19.
20. Marketing Role
• Create RiverWood Brand
• Create brand image for each movie
• Carry out Photo Shoots and Behind the Scenes
• Develop PR stunts and CSR activities
• Develop Celebrity Stars
• Social Media hype and management
• Magazine production and distribution
• Website updates and spruce up regularly
www.baloziproductions.co.ke
23. The Future
Kenyans who have received international
recognition and nomination for international
awards have shown that investing in the arts and
entertainment sectors will not only create jobs;
it will boost tourism, and promote our culture
around the world. To that end we will legislate to
increase local contentto 60% from the current
40% in local free-to-air TV channels.
His Excellency President Uhuru Kenyatta on the opening of 11th Parliament on
16th April 2013