Presentación de las acciones desarrolladas conjuntamente por el Consorcio de Transportes de Mallorca, CINESI y L28, integradas en el Proyecto Europeo BENEFIT. L28 ha desarrollado el Plan de Marketing y Promoción de la Movilidad Sostenible en la UIB y el Parc Bit [Creación de la Idea de la campaña de marketing VOLS? y apoyo en el desarrollo gráfico de la marca; Soporte técnico en la creación de los perfiles sociales del Agente de Movilidad]

1. Topic
WP 3 – Detailed Overview + WP 5 Overview
Promoting public transport and carpooling in the
UIB-Parc BIT corridor
Antoni Bosch Oliver
Bologna, 11 March 2011
Supported by
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CTM – Bologna – 11/03/2011

2. Topic
MALLORCA: WP 3 - STATUS OVERVIEW
PREVIOUS NOTES
WP 3 Implementation progress schedule and
conception has been suffered changes due to:
1. Project adaptation to the local reality and unexpected barriers
2. Guidelines from the Action Plan designed by a specialized
marketing company (L28).
3. Budget adaption to the more cost-effective tasks (e.g. Mobility
officer)
CTM – Bologna – 11/03/2011

3. Topic
D 3.1: Awareness campaign for public transport
D 3.6: Posters, info boards close to companies
Clue campaign: Vols? Installation of 2 big advertisements
in the road main accesses to the UIB and Parc BIT.
CTM – Bologna – 11/03/2011

4. Topic
D 3.1: Awareness campaign for public transport
D 3.6: Posters, info boards close to companies
Installation of 7 billboard canvas in strategic
zones of the Campus (e.g. Parking facilities)
promoting PT and car pooling (D 3.6)
CTM – Bologna – 11/03/2011

5. Topic
D 3.1: Awareness campaign
for public transport
D 3.6: Posters, info boards
close to companies
Installation of posters in
almost all libraries of the
island showing the benefits of
PT compared with car (D 3.6)
CTM – Bologna – 11/03/2011

6. Topic
MOBILITY AGENT: D 3.1, D 3.6, D 3.8, D 3.14 & D 3.17
•the Mobility Agent is supporting the campaign development (D. 3.1 
Awareness Campaign)
•Info point: Pop-up will provide information about current mobility model
and the benefits of using PT. The mobility Agent is distributing 100 posters
in the Faculties halls (D3.6  Info board close to companies)
•Facebook and Twitter profiles (D 3.8  On-line fact sheets on
implemented measures)
•The Mobility Agent is present at the University Campus as well as in the
Parc BIT She will carry out the open door days in the Campus. (D 3.14 
Action days in companies).
•The Mobility Agent has distributed individualised fact sheets in each
village of the island (mainly in libraries and High schools) showing the
benefits of using PT instead of car (D 3.6 & D 3.17  Awareness
Campaign for high school students)
CTM – Bologna – 11/03/2011

7. Topic
MOBILITY AGENT
Contracting the mobility agent
CTM – Bologna – 11/03/2011

8. Topic
MOBILITY AGENT INFO POINT
Front (2,30x2,30m)
CTM – Bologna – 11/03/2011

9. Topic
MOBILITY AGENT
INFO POINT
Back (1,05x2,06m):
Do you know the UIB
mobility model?
It shows the bad trends in
the UIB in terms of mobility
and its negative
consequences
CTM – Bologna – 11/03/2011

10. Topic
MOBILITY AGENT
INFO POINT
Back (1,05x2,06m):
Do you wnat to change
the UIB mobility model?
It shows the options the
students have in terms of
sustainable mobility: Bus,
Metro and car pooling
CTM – Bologna – 11/03/2011

11. MOBILITY AGENT FACEBOOK ACCOUNT
Topic
CTM – Bologna – 11/03/2011

12. Topic
D 3.2: Photo competition
The mobility agent will be also in charge of organising a
photo competition on the topic „Public Transport and
sustainable mobility in the UIB“
Best images will take part in an Exposition in the UIB
Campus.
CTM – Bologna – 11/03/2011

13. Topic
D 3.3, 3.4, 3.12 & 3.13: Mobility Package for new
students and raffles
60 people are being selected to take part in the Benefit Sample Group
Participants Requirements:
 Students and workers who shifting from car use to PT during a
15 days period (From 31th March to 20th April)
 A qualitative assessment (User Assessment) will be carried out
as well as a complete travel survey (D 3.13)
All successful participants will be granted by:
 Mobility Package (D.3.3 & 3.12) including Free PT during and
after the period (30th June)
 Free breakfast during the period
 2nd project raffle (D 3.4): Participants can win bycicle or a
similar present.
CTM – Bologna – 11/03/2011

14. Topic
D 3.5: Radio spot  TV Spot
This deliverable has not been considered as cost
effective, so it can only be used in one communication
channel (radio)
As alternative a TV spot has been produced so it can be
used in many communication channels: youtube,
websites, facebook, twitter, as well as on the TV.
The spot was published in the local channel 4 last
February
CTM – Bologna – 11/03/2011

15. Topic
D 3.10.: Leaflets to promote PT
Leaflets have been designed to distribute among students
and workers. Amount: 2.000
Mobility Agent have been distributing Fact sheets showing
the benefits of using PT instead of car.
CTM – Bologna – 11/03/2011

16. Topic
D 3.10.: Leaflets to promote PT
CTM – Bologna – 11/03/2011

17. Topic
D 3.11.: Internet and intranet discussion forums
An intranet (Parc BIT) survey and open question was arosen
among Parc BIT workers. This question let workers make
suggestions on parking problems in the campus and how to
improve conditions to develop car-pooling.
The results of this intranet forum was very useful as a previous
step for the designing of the Parc BIT car-pooling website
(www.volscompartir.com)
Facebook and Twitter will also promote discussion forums on
the internet
CTM – Bologna – 11/03/2011

18. Topic
D 3.16: Design and introduction of parking and car
circulation in the Campus and new pedestrian and
bike routes
•Bike lane have been enlargened till the parc BIT
•Installation of barriers in all the UIB Campus accesses
•Police reinforcement in order to control illegal parking
•Upcoming measures could be the introduction of a
parking fee. Such unpopular measures cannot though be
adopted before University elections (May 2011)
CTM – Bologna – 11/03/2011

19. Topic
D 3.16: Design and introduction of parking and car
circulation in the Campus and new pedestrian and
bike routes
CTM – Bologna – 11/03/2011

20. Topic
D 3.18: Promotion at University magazine
•Since November 2010 a Promotion effort in an important
students magazine („No Badis“) has been done. The
advertisement has a periodicity of 1 month
CTM – Bologna – 11/03/2011

21. Topic
D 3.XX?: Car pooling in Parc BIT
A new car pooling website for the Parc BIT has been
developed:
www.volscompartir.com
CTM – Bologna – 11/03/2011

22. D 3.XX?: Car pooling in Parc BIT
Topic
CTM – Bologna – 11/03/2011

23. Topic
ACTION IN WP 5
Links in UIB website
Links in OGAS-UIB website
Links in Facebook and Twitter
Links in CINESI website
Links in CTM website
Links in L28 website
CTM – Bologna – 11/03/2011