Proyecto Europeo BENEFIT | Promoting public transport and carpooling in the UIB-Parc BIT corridor


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Presentación de las acciones desarrolladas conjuntamente por el Consorcio de Transportes de Mallorca, CINESI y L28, integradas en el Proyecto Europeo BENEFIT.

L28 ha desarrollado el Plan de Marketing y Promoción de la Movilidad Sostenible en la UIB y el Parc Bit [Creación de la Idea de la campaña de marketing VOLS? y apoyo en el desarrollo gráfico de la marca; Soporte técnico en la creación de los perfiles sociales del Agente de Movilidad]

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Proyecto Europeo BENEFIT | Promoting public transport and carpooling in the UIB-Parc BIT corridor

  1. 1. Topic WP 3 – Detailed Overview + WP 5 Overview Promoting public transport and carpooling in the UIB-Parc BIT corridor Antoni Bosch Oliver Bologna, 11 March 2011 Supported by Placeholder for your logoCTM – Bologna – 11/03/2011
  2. 2. TopicMALLORCA: WP 3 - STATUS OVERVIEWPREVIOUS NOTES WP 3 Implementation progress schedule and conception has been suffered changes due to: 1. Project adaptation to the local reality and unexpected barriers 2. Guidelines from the Action Plan designed by a specialized marketing company (L28). 3. Budget adaption to the more cost-effective tasks (e.g. Mobility officer)CTM – Bologna – 11/03/2011
  3. 3. TopicD 3.1: Awareness campaign for public transportD 3.6: Posters, info boards close to companiesClue campaign: Vols? Installation of 2 big advertisementsin the road main accesses to the UIB and Parc BIT.CTM – Bologna – 11/03/2011
  4. 4. TopicD 3.1: Awareness campaign for public transportD 3.6: Posters, info boards close to companiesInstallation of 7 billboard canvas in strategiczones of the Campus (e.g. Parking facilities)promoting PT and car pooling (D 3.6)CTM – Bologna – 11/03/2011
  5. 5. TopicD 3.1: Awareness campaignfor public transportD 3.6: Posters, info boardsclose to companiesInstallation of posters inalmost all libraries of theisland showing the benefits ofPT compared with car (D 3.6)CTM – Bologna – 11/03/2011
  6. 6. TopicMOBILITY AGENT: D 3.1, D 3.6, D 3.8, D 3.14 & D 3.17•the Mobility Agent is supporting the campaign development (D. 3.1 Awareness Campaign)•Info point: Pop-up will provide information about current mobility modeland the benefits of using PT. The mobility Agent is distributing 100 postersin the Faculties halls (D3.6  Info board close to companies)•Facebook and Twitter profiles (D 3.8  On-line fact sheets onimplemented measures)•The Mobility Agent is present at the University Campus as well as in theParc BIT She will carry out the open door days in the Campus. (D 3.14 Action days in companies).•The Mobility Agent has distributed individualised fact sheets in eachvillage of the island (mainly in libraries and High schools) showing thebenefits of using PT instead of car (D 3.6 & D 3.17  AwarenessCampaign for high school students) CTM – Bologna – 11/03/2011
  7. 7. TopicMOBILITY AGENT Contracting the mobility agentCTM – Bologna – 11/03/2011
  8. 8. TopicMOBILITY AGENT INFO POINT Front (2,30x2,30m) CTM – Bologna – 11/03/2011
  9. 9. Topic MOBILITY AGENT INFO POINTBack (1,05x2,06m):Do you know the UIBmobility model?It shows the bad trends inthe UIB in terms of mobilityand its negativeconsequences CTM – Bologna – 11/03/2011
  10. 10. Topic MOBILITY AGENT INFO POINTBack (1,05x2,06m):Do you wnat to changethe UIB mobility model?It shows the options thestudents have in terms ofsustainable mobility: Bus,Metro and car pooling CTM – Bologna – 11/03/2011
  11. 11. MOBILITY AGENT FACEBOOK ACCOUNT Topic CTM – Bologna – 11/03/2011
  12. 12. TopicD 3.2: Photo competitionThe mobility agent will be also in charge of organising aphoto competition on the topic „Public Transport andsustainable mobility in the UIB“Best images will take part in an Exposition in the UIBCampus.CTM – Bologna – 11/03/2011
  13. 13. TopicD 3.3, 3.4, 3.12 & 3.13: Mobility Package for newstudents and raffles60 people are being selected to take part in the Benefit Sample Group Participants Requirements:  Students and workers who shifting from car use to PT during a 15 days period (From 31th March to 20th April)  A qualitative assessment (User Assessment) will be carried out as well as a complete travel survey (D 3.13) All successful participants will be granted by:  Mobility Package (D.3.3 & 3.12) including Free PT during and after the period (30th June)  Free breakfast during the period  2nd project raffle (D 3.4): Participants can win bycicle or a similar present. CTM – Bologna – 11/03/2011
  14. 14. TopicD 3.5: Radio spot  TV SpotThis deliverable has not been considered as costeffective, so it can only be used in one communicationchannel (radio)As alternative a TV spot has been produced so it can beused in many communication channels: youtube,websites, facebook, twitter, as well as on the TV.The spot was published in the local channel 4 lastFebruaryCTM – Bologna – 11/03/2011
  15. 15. TopicD 3.10.: Leaflets to promote PTLeaflets have been designed to distribute among studentsand workers. Amount: 2.000Mobility Agent have been distributing Fact sheets showingthe benefits of using PT instead of car.CTM – Bologna – 11/03/2011
  16. 16. TopicD 3.10.: Leaflets to promote PT CTM – Bologna – 11/03/2011
  17. 17. TopicD 3.11.: Internet and intranet discussion forumsAn intranet (Parc BIT) survey and open question was arosenamong Parc BIT workers. This question let workers makesuggestions on parking problems in the campus and how toimprove conditions to develop car-pooling.The results of this intranet forum was very useful as a previousstep for the designing of the Parc BIT car-pooling website( and Twitter will also promote discussion forums onthe internetCTM – Bologna – 11/03/2011
  18. 18. TopicD 3.16: Design and introduction of parking and carcirculation in the Campus and new pedestrian andbike routes•Bike lane have been enlargened till the parc BIT•Installation of barriers in all the UIB Campus accesses•Police reinforcement in order to control illegal parking•Upcoming measures could be the introduction of aparking fee. Such unpopular measures cannot though beadopted before University elections (May 2011)CTM – Bologna – 11/03/2011
  19. 19. TopicD 3.16: Design and introduction of parking and carcirculation in the Campus and new pedestrian andbike routesCTM – Bologna – 11/03/2011
  20. 20. TopicD 3.18: Promotion at University magazine•Since November 2010 a Promotion effort in an importantstudents magazine („No Badis“) has been done. Theadvertisement has a periodicity of 1 monthCTM – Bologna – 11/03/2011
  21. 21. TopicD 3.XX?: Car pooling in Parc BITA new car pooling website for the Parc BIT has beendeveloped:www.volscompartir.comCTM – Bologna – 11/03/2011
  22. 22. D 3.XX?: Car pooling in Parc BIT Topic CTM – Bologna – 11/03/2011
  23. 23. TopicACTION IN WP 5Links in UIB websiteLinks in OGAS-UIB websiteLinks in Facebook and TwitterLinks in CINESI websiteLinks in CTM websiteLinks in L28 websiteCTM – Bologna – 11/03/2011