Perl 100602 opm

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Perl 100602 opm

  1. 1. 1 _ Framework project One Planet Mobility European Cities Towards a new model of mobility...
  2. 2. <ul><li>Framework project: </li></ul><ul><li>WWF UK / One Planet Mobility programme </li></ul>1.1_Promoters One planet innovation One planet city planning One planet education Green structure <ul><li>Malmö project: </li></ul><ul><li>WWF Sweden; </li></ul><ul><li>Strategic Design Scenarios </li></ul><ul><li>K3 University of Malmö </li></ul>
  3. 3. 1.2_Context and general problem <ul><li>Dominance of car: Noise, pollution, CO2 </li></ul><ul><li>Good practice is not mainstreamed </li></ul><ul><li>Little understanding of the environmental consequences of different policies </li></ul><ul><li>Complex social and political systems locked in status quo </li></ul>
  4. 4. 1.3_Framework project: objectives <ul><li>Medium-short term: </li></ul><ul><li>Development of a strong community of practice </li></ul><ul><li>Shares and transfers knowledge, experience and competences; </li></ul><ul><li>Inspire and assist other cities across Europe to mainstream a new model of sustainable urban mobility; </li></ul><ul><li>Implement roadmaps developed using multi stakeholder engagement methods during the OPM cities project; </li></ul><ul><li>Long terms: </li></ul><ul><li>By 2050 European cities have implemented a new model of sustainable mobility compatible with overall targets in the EU of 90 to 95% emissions reductions. </li></ul><ul><li>By 2020, partner cities’ carbon emissions stemming from personal mobility are reduced by more than 20 % </li></ul>
  5. 5. 1.4_Framework project: visions and strategic points <ul><li>Push policies </li></ul><ul><li>Car traffic restrictions </li></ul><ul><li>City toll </li></ul><ul><li>Reduce available lanes </li></ul><ul><li>Parking fees </li></ul><ul><li>Speed limits </li></ul><ul><li>Pull policies </li></ul><ul><li>Better public transport </li></ul><ul><li>Safe space for cycling and walking </li></ul><ul><li>Prioritisation of bicycles </li></ul><ul><li>Bicycle racks </li></ul><ul><li>Land use policies </li></ul><ul><li>Compact cities </li></ul><ul><li>Polycentric cities </li></ul><ul><li>Avoid urban sprawl </li></ul><ul><li>No out-of-town retailers </li></ul><ul><li>Mixed use neighbourhoods </li></ul>Vision: synergies between push, pull and land use policies + participation + communication...
  6. 6. 1.5_Framework project: local projects list 5 European partner cities provide leadership, commitment and capacity for driving long-term systemic change towards a new sustainable model of urban mobility through the development of a strong community of practice Barcelona Freiburg Malmö Sofia Lille
  7. 7. 1.5.1 _ Local project 1 Malmö creative stakeholder engagement process...
  8. 8. 1.6 Framework project: actions Co-evolution towards systemic change... Systemic change towards sustainable urban mobility CULTURAL CHANGE : De-acceleration, bicycle is the status symbol, less mobility is aspirational INNOVATION: Spur socio-technical innovation and experimentation (prototyping) for systemic transformation in mobility POLITICAL LEADERSHIP : Start systemic transformation with push, pull and land use policies Time
  9. 9. 1.6.1_Assement tool <ul><li>REAP = Resource and Energy Accounting Programme </li></ul><ul><li>Calculates environmental pressures of people’s consumption activities </li></ul><ul><li>Provides data at national, regional and local level </li></ul><ul><li>Creates scenarios to evaluate the impact of policies </li></ul>
  10. 10. 1.6.2_Website and digital platform <ul><li>WWF will host a specific OPM web platform to share progress and experiences between partners cities </li></ul><ul><li>OPM Malmö Design Exercice is documented on SEP... </li></ul>
  11. 11. 1.6.3_Communication Initial UK One Planet Mobility process report
  12. 12. 1.7_Framework project: comments A large international framework programme...
  13. 13. 1.7.1_Timeline 2007 2012 2008 2009 2011 2010 Initial OPM UK programme REAP tool local developments... Involvment of the 5 first OPM cities... Pilot creative engagement process in Malmö... Creative engagement Barcelona… Creative engagement Lille… REAP scenarios all five cities
  14. 14. 1.7.2_Assessment <ul><li>Certain difficulties to </li></ul><ul><li>address the systemic level beyond local measures; </li></ul><ul><li>address cultural issues beyond infrastructure development; </li></ul><ul><li>find collaboration basis between cities with different level of sustainable mobility levels; </li></ul><ul><li>Successes in: </li></ul><ul><li>initial involvement of the cities at higher political level and in funding part of the OPM programme; </li></ul><ul><li>scenario-based approaches to integrate and assess local measures; </li></ul><ul><li>design-based approaches in Malmö in particular to connect with users, to stimulate strategic conversation and to foster large scale engagement </li></ul>
  15. 15. 2 _ Local Project Malmö creative stakeholder engagement process...
  16. 16. 2.1.1_ Malmö _ Context <ul><li>Leading city in terms of sustainability (sust. neighbourhood, bike lanes, public transports...); </li></ul><ul><li>Look for next steps towards cultural changes and beyond cutting hedge infrastructures... </li></ul>
  17. 17. 2.1.2_ Malmö _ Objectives Engage sustainable mobility stakeholders and citizens through a creative participative scenario building process...
  18. 18. 2.1.3_ Malmö _ Visions and strategy
  19. 19. 2.1.4_ Malmö _ Activities and results Ethnographic-like approach of family mobility Construction of stimulation scenarios Stakeholder engagement workshop larger engagement process at citizen level (in progress)
  20. 20. 3 _ Design roles <ul><li>Focus deeply on users living patterns; </li></ul><ul><li>Building scenarios based on a mush-up of projects ideas; </li></ul><ul><li>Design stakeholders engagement process. </li></ul>
  21. 21. 3.1_Design tools 1 Families mobility patterns investigation through user-centred design tools such as shadowing, mapping, mobility games, dairies, postcards, mood-boards, ideal city mock-up... Reconnect policy makers / poiticians with real users (instead of numbers)
  22. 22. 3.1_Design tools 2 Mobility scenarios based on a mush-up of new sustainable solutions from K3 MAH students co-designed with WWF and SDS...
  23. 23. 3.1_Design tools 3 Creative workshop to involve mobility stakeholders, let them appropriate the scenarios and reformulate them to fit the local context

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