The Business of the Future will need to identify & extract five new traits of success, i call these the 'Five Senses'. To be more; Human, Connected, Insight-driven, Autonomous and Trusted.

1. The way
ahead
Neil Sholay
VP Innovation

2. How do you
maintain relevance
and plan for the
unknown?
• Successful Orgs are not just effective today,
they are building new traits or senses
for the future
• Which is more important?
The destination or the journey?

3. navigating their way ahead?
• Real innovation decision • Disrupting the industry

4. Developing
new business
senses
Providing new levels of Intuition

5. Insight-driven
Trusted
Human
Connected
Autonomous
Senses Intertwine and reinforce each other constantly

6. Human

7. The business
of the future
is human
• Strip-away anything that doesn’t
support the needs of customers,
employees, shareholders, everyone.
• Customer centricity is not
a ‘Snap-shot’ - it’s a live-stream

8. Which human need
are you meeting?
• Everyone is Ideating these days
• But before you Ideate solutions,
you must identify the real need.
• Students at the Stanford d. school were challenged
to design a less expensive incubator for babies
born prematurely in Nepal.

9. Insert text
Insert text
Embrace has helped over
50,000 premature and low
birth weight infants.

10. Connected
Human

11. The business
of the future
is connected
The more connected your business is,
the more quickly it can absorb information
And profit from the economics of connections

12. Moment
of Intent
“VR commerce and machine-learning
algorithms allow us to help merchants
respond to subtle physical gestures
at the exact moment when shoppers
are most likely to make purchases.”
- Cleveland Brown, Founder & CEO, Payscout

13. “I‘m changing the way we engage
with our guests, our focus is the
connected guest experience so
everyone can relax”
- Coloma Crespi, Chief Digital
Officer, Meliá Hotels
International

14. Insight-
driven
Human

15. The business of the
future is insight-driven
• Ingests a wide variety of data
• Can Think, decide & do
• Encapsulates IP into a reusable form
• Industrialises & distributes everywhere
• Understand & manipulate data
• Encodes its knowledge as it goes
• Shares to increase value

16. Gain Better
Insight
“The trick is to help people see how their data helps your
business improve their quality of life. For example, when
you explain that their anonymised details can help
researchers find cures to serious illnesses the benefits
become much more tangible”
- Nina Monckton, Chief Insight Officer at the NHS
NHS Business Services Authority (NHSBSA) recently
found insights in its data that have helped it improve
patient care and uncover £580 million in savings.

17. Human
Autonomous

18. The business of
the future must
be autonomous
• The ability to apply data to algorithms,
in a way that packages your insight and
capability
• Can be directed at low-value work
(e.g. data processing)
• Autonomous gives scale & reduces cost.
But can also augment the human –
by pushing them up in the value chain

19. Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Give me the facts Give me a
suggestion
Help me as I go Do this task for me Take responsibility
for this activity
until I tell you
otherwise
Take responsibility
for this activity and
don’t let me or
anyone else mess it
up
General
Information
Specific
information
Advisory guidance Opt-in Automation Automation that
can be overridden
Non-optional
automation
The spectrum of automation

20. Self-evolving
businesses
• Algorithm-driven (naturally)
• Self running, self-maintaining
• Perfecting efficiency
• Able to scale and deploy at will
• Releasing the business for
creative, high-value work

21. Trusted
Human

22. The business of the future
is trusted
If there is one key value to maintain in business, TRUST is it
We will need to trust in the data, algorithm & brand

23. Insight-driven
Trusted
Human
Connected
Autonomous

24. Awakening the
senses to find
your way ahead
• How many are
you nurturing
today?
• Develop in
parallel not
sequentially
• Code for
survival &
continued
relevance

25. What’s the
way ahead
– for you?

26. Your way ahead:
your journey
• First steps? • What will you
do tomorrow?
• And the
next day?

27. Our way ahead:
finding others’
• Passion, purpose
• innovation into fuel
• Defining future DNA
• Making change happen
Thank you.