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Your Guide to a Successful Career in PR
Your Guide to a Successful Career in PR
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6 Tips for a Successful Career in PR

Sep. 08, 2016
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Career

If you know a bit about how public relations works in the field, you’ll know that (contrary to popular belief) a job in PR isn’t all about glitz and glamour, socialising, and organising fancy events or parties. A career in this field requires a lot of discipline, long hours, and excellent multitasking skills
If you think this job might be for you (or if you’ve already stepped into a Public Relations career), these tips are sure to set you up for a successful career in this exciting field.

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6 Tips for a Successful Career in PR

  1. 1. 6 TIPS FOR A SUCCESSFUL CAREER IN PR WWW.OXBRIDGEACADEMY.CO.ZA
  2. 2. Ifyouknowabitabouthowpublicrelationsworksinthefield,you’ll knowthat(contrarytopopularbelief) ajobinPRisn’tallaboutglitz andglamour,socialising,andorganisingfancyeventsorparties.A careerinthisfieldrequiresalotofdiscipline,longhours,and excellentmultitaskingskills. Ifyouthinkthisjobmightbeforyou(orifyou’vealreadysteppedinto aPublicRelationscareer),thesetipsaresuretosetyouupfora successfulcareerinthisexcitingfield.
  3. 3. 1) STAY UP TO DATE WITH CURRENT EVENTS
  4. 4. Aswithanycareerinmarketing,trendsinpublicrelationscanrise(andfall) inthe blinkofaneye.Keepuptodatewiththelatestnews,industrytrendsand technologicaldevelopmentsbyfollowingonlinenewssitesonsocialmedia channelssuchasFacebook,Twitter,andLinkedIn.Theseplatformswillsendyou notifications(ifyousetupyouraccounttodoso) themomentanything newsworthyhappens,andthiswillhelpyoutostayontopofthingsastheyhappen andwillgiveyouaheadstarttoimplementchangesinyourPRstrategyshouldthe developmentofanycurrenteventshaveadirectinfluenceonyourcampaign.
  5. 5. 2) IMPROVE ON YOUR COMMUNICATION AND/OR WRITING SKILLS
  6. 6. AbigpartofyourresponsibilitiesasaPRprofessionalwillbetocreatecontentto beusedacrossavarietyofplatformstopromotetheprojectsthatyouareworking on.Inordertocreategoodcontent,itisimportantthatyourcommunicationskills aretopnotch,andonewayofensuringthatthisisthecaseistoconstantly improveonyourwritingskills. Startyourownblogtoexperimentwithdifferentwritingstyles,askacolleagueor friendtohavealookatyourworkandtomakesuggestionsonwhereyoucan improve,oreventakeashortcoursefocusingonwritingforPR.
  7. 7. 3) KEEP YOUR PERSONAL PROFILE UPDATED & RISK FREE
  8. 8. Whenworkinginpublicrelationsyouarealmostguaranteedtomeetnewpeople everysingleday.Makeiteasyforthesepeopletofindyouonchannelssuchas LinkedIn,Facebook,TwitterorG+ bykeepingyourpersonalprofileupdatedwith yourcontactdetailsandcurrentprojectsthatyouareworkingon. Intoday’ssocialmediaageitisimportanttorememberthatwhatyouputonthe internetcanmakeorbreaktheimpressionsothersformulateofyou– sobesureto thinktwicebeforepostingtheweekend’swildpartyphotosonFacebook…
  9. 9. 4) FORMULATE YOUR OWN COPING MECHANISMS
  10. 10. Asmentionedatthebeginningofthisarticle,youcanbesuretoworklonghours thatwillinevitablyleadtomanysleeplessnights.Thegoodnewsisthatit’snot thatdifficulttoremovethesleeplessnightsfromtheequationbyinstillingcoping mechanismsintoyourdailytasks. Stepawayfromyourworkatafewintervalsduringtheday,takeadeepbreath, andtakenoteofwhatyou’veaccomplishedsofarandwhatelseneedstobe finalisedduringtherestoftheday.Getinthehabittosetupweeklyschedulesfor yourtaskswithclearduedatesandgoalsthatneedtobemet.Thisway,youcan preventyourselffrombeingsurroundedbyabsolutechaoswhenitcomestoyour to-dolist,andrathertackleeachdayinawell-organisedandstructuredmanner.
  11. 11. 5) DON’T PUNISH YOURSELF WHEN YOU MAKE A MISTAKE
  12. 12. Everyonecanmakeamistake,butnoteveryonecanrecoverfromit.Slip-upswill occuronetimeoranother,butitisimportantthatyouremindyourselfthatyou’re notthefirstpersontogetsomethingwrong.Usethisasanopportunitytolearn something.Haveadiscussionwithyourmentororacolleagueandaskfortheir adviceonhowyoucouldhavepreventedtheglitch,makeamentalnoteanduseit toimproveyourfuturedecisionmakingprocesses.
  13. 13. 6) BE ON THE LOOKOUT FOR OPPORTUNITIES TO LEARN
  14. 14. AsthePRscopeisalwayschanging,itwouldbebeneficialforyoutokeepupwith thechangesinorderforyourworktostayrelevantandup-to-date.Drinkupthe knowledgeofotherswhenworkingwiththem,expandyourworknetworksand nevermissanopportunitytobroadenyourskillset.Themoreyouknow,thebetter youwillbeabletoexecuteyourjob!

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