6 Tips for a Successful Career in PR

Oxbridge Academy
Oxbridge AcademyCopy & Content writer at Oxbridge Academy
6 TIPS FOR A SUCCESSFUL CAREER IN PR
WWW.OXBRIDGEACADEMY.CO.ZA
Ifyouknowabitabouthowpublicrelationsworksinthefield,you’ll
knowthat(contrarytopopularbelief) ajobinPRisn’tallaboutglitz
andglamour,socialising,andorganisingfancyeventsorparties.A
careerinthisfieldrequiresalotofdiscipline,longhours,and
excellentmultitaskingskills.
Ifyouthinkthisjobmightbeforyou(orifyou’vealreadysteppedinto
aPublicRelationscareer),thesetipsaresuretosetyouupfora
successfulcareerinthisexcitingfield.
1) STAY UP TO DATE WITH CURRENT EVENTS
Aswithanycareerinmarketing,trendsinpublicrelationscanrise(andfall) inthe
blinkofaneye.Keepuptodatewiththelatestnews,industrytrendsand
technologicaldevelopmentsbyfollowingonlinenewssitesonsocialmedia
channelssuchasFacebook,Twitter,andLinkedIn.Theseplatformswillsendyou
notifications(ifyousetupyouraccounttodoso) themomentanything
newsworthyhappens,andthiswillhelpyoutostayontopofthingsastheyhappen
andwillgiveyouaheadstarttoimplementchangesinyourPRstrategyshouldthe
developmentofanycurrenteventshaveadirectinfluenceonyourcampaign.
2) IMPROVE ON YOUR COMMUNICATION AND/OR WRITING SKILLS
AbigpartofyourresponsibilitiesasaPRprofessionalwillbetocreatecontentto
beusedacrossavarietyofplatformstopromotetheprojectsthatyouareworking
on.Inordertocreategoodcontent,itisimportantthatyourcommunicationskills
aretopnotch,andonewayofensuringthatthisisthecaseistoconstantly
improveonyourwritingskills.
Startyourownblogtoexperimentwithdifferentwritingstyles,askacolleagueor
friendtohavealookatyourworkandtomakesuggestionsonwhereyoucan
improve,oreventakeashortcoursefocusingonwritingforPR.
3) KEEP YOUR PERSONAL PROFILE UPDATED & RISK FREE
Whenworkinginpublicrelationsyouarealmostguaranteedtomeetnewpeople
everysingleday.Makeiteasyforthesepeopletofindyouonchannelssuchas
LinkedIn,Facebook,TwitterorG+ bykeepingyourpersonalprofileupdatedwith
yourcontactdetailsandcurrentprojectsthatyouareworkingon.
Intoday’ssocialmediaageitisimportanttorememberthatwhatyouputonthe
internetcanmakeorbreaktheimpressionsothersformulateofyou– sobesureto
thinktwicebeforepostingtheweekend’swildpartyphotosonFacebook…
4) FORMULATE YOUR OWN COPING MECHANISMS
Asmentionedatthebeginningofthisarticle,youcanbesuretoworklonghours
thatwillinevitablyleadtomanysleeplessnights.Thegoodnewsisthatit’snot
thatdifficulttoremovethesleeplessnightsfromtheequationbyinstillingcoping
mechanismsintoyourdailytasks.
Stepawayfromyourworkatafewintervalsduringtheday,takeadeepbreath,
andtakenoteofwhatyou’veaccomplishedsofarandwhatelseneedstobe
finalisedduringtherestoftheday.Getinthehabittosetupweeklyschedulesfor
yourtaskswithclearduedatesandgoalsthatneedtobemet.Thisway,youcan
preventyourselffrombeingsurroundedbyabsolutechaoswhenitcomestoyour
to-dolist,andrathertackleeachdayinawell-organisedandstructuredmanner.
5) DON’T PUNISH YOURSELF WHEN YOU MAKE A MISTAKE
Everyonecanmakeamistake,butnoteveryonecanrecoverfromit.Slip-upswill
occuronetimeoranother,butitisimportantthatyouremindyourselfthatyou’re
notthefirstpersontogetsomethingwrong.Usethisasanopportunitytolearn
something.Haveadiscussionwithyourmentororacolleagueandaskfortheir
adviceonhowyoucouldhavepreventedtheglitch,makeamentalnoteanduseit
toimproveyourfuturedecisionmakingprocesses.
6) BE ON THE LOOKOUT FOR OPPORTUNITIES TO LEARN
AsthePRscopeisalwayschanging,itwouldbebeneficialforyoutokeepupwith
thechangesinorderforyourworktostayrelevantandup-to-date.Drinkupthe
knowledgeofotherswhenworkingwiththem,expandyourworknetworksand
nevermissanopportunitytobroadenyourskillset.Themoreyouknow,thebetter
youwillbeabletoexecuteyourjob!
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6 Tips for a Successful Career in PR