Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Loading in …3
×
1 of 14

6 Tips for a Successful Career in PR

0

Share

Download to read offline

If you know a bit about how public relations works in the field, you’ll know that (contrary to popular belief) a job in PR isn’t all about glitz and glamour, socialising, and organising fancy events or parties. A career in this field requires a lot of discipline, long hours, and excellent multitasking skills
If you think this job might be for you (or if you’ve already stepped into a Public Relations career), these tips are sure to set you up for a successful career in this exciting field.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

6 Tips for a Successful Career in PR

  1. 1. 6 TIPS FOR A SUCCESSFUL CAREER IN PR WWW.OXBRIDGEACADEMY.CO.ZA
  2. 2. Ifyouknowabitabouthowpublicrelationsworksinthefield,you’ll knowthat(contrarytopopularbelief) ajobinPRisn’tallaboutglitz andglamour,socialising,andorganisingfancyeventsorparties.A careerinthisfieldrequiresalotofdiscipline,longhours,and excellentmultitaskingskills. Ifyouthinkthisjobmightbeforyou(orifyou’vealreadysteppedinto aPublicRelationscareer),thesetipsaresuretosetyouupfora successfulcareerinthisexcitingfield.
  3. 3. 1) STAY UP TO DATE WITH CURRENT EVENTS
  4. 4. Aswithanycareerinmarketing,trendsinpublicrelationscanrise(andfall) inthe blinkofaneye.Keepuptodatewiththelatestnews,industrytrendsand technologicaldevelopmentsbyfollowingonlinenewssitesonsocialmedia channelssuchasFacebook,Twitter,andLinkedIn.Theseplatformswillsendyou notifications(ifyousetupyouraccounttodoso) themomentanything newsworthyhappens,andthiswillhelpyoutostayontopofthingsastheyhappen andwillgiveyouaheadstarttoimplementchangesinyourPRstrategyshouldthe developmentofanycurrenteventshaveadirectinfluenceonyourcampaign.
  5. 5. 2) IMPROVE ON YOUR COMMUNICATION AND/OR WRITING SKILLS
  6. 6. AbigpartofyourresponsibilitiesasaPRprofessionalwillbetocreatecontentto beusedacrossavarietyofplatformstopromotetheprojectsthatyouareworking on.Inordertocreategoodcontent,itisimportantthatyourcommunicationskills aretopnotch,andonewayofensuringthatthisisthecaseistoconstantly improveonyourwritingskills. Startyourownblogtoexperimentwithdifferentwritingstyles,askacolleagueor friendtohavealookatyourworkandtomakesuggestionsonwhereyoucan improve,oreventakeashortcoursefocusingonwritingforPR.
  7. 7. 3) KEEP YOUR PERSONAL PROFILE UPDATED & RISK FREE
  8. 8. Whenworkinginpublicrelationsyouarealmostguaranteedtomeetnewpeople everysingleday.Makeiteasyforthesepeopletofindyouonchannelssuchas LinkedIn,Facebook,TwitterorG+ bykeepingyourpersonalprofileupdatedwith yourcontactdetailsandcurrentprojectsthatyouareworkingon. Intoday’ssocialmediaageitisimportanttorememberthatwhatyouputonthe internetcanmakeorbreaktheimpressionsothersformulateofyou– sobesureto thinktwicebeforepostingtheweekend’swildpartyphotosonFacebook…
  9. 9. 4) FORMULATE YOUR OWN COPING MECHANISMS
  10. 10. Asmentionedatthebeginningofthisarticle,youcanbesuretoworklonghours thatwillinevitablyleadtomanysleeplessnights.Thegoodnewsisthatit’snot thatdifficulttoremovethesleeplessnightsfromtheequationbyinstillingcoping mechanismsintoyourdailytasks. Stepawayfromyourworkatafewintervalsduringtheday,takeadeepbreath, andtakenoteofwhatyou’veaccomplishedsofarandwhatelseneedstobe finalisedduringtherestoftheday.Getinthehabittosetupweeklyschedulesfor yourtaskswithclearduedatesandgoalsthatneedtobemet.Thisway,youcan preventyourselffrombeingsurroundedbyabsolutechaoswhenitcomestoyour to-dolist,andrathertackleeachdayinawell-organisedandstructuredmanner.
  11. 11. 5) DON’T PUNISH YOURSELF WHEN YOU MAKE A MISTAKE
  12. 12. Everyonecanmakeamistake,butnoteveryonecanrecoverfromit.Slip-upswill occuronetimeoranother,butitisimportantthatyouremindyourselfthatyou’re notthefirstpersontogetsomethingwrong.Usethisasanopportunitytolearn something.Haveadiscussionwithyourmentororacolleagueandaskfortheir adviceonhowyoucouldhavepreventedtheglitch,makeamentalnoteanduseit toimproveyourfuturedecisionmakingprocesses.
  13. 13. 6) BE ON THE LOOKOUT FOR OPPORTUNITIES TO LEARN
  14. 14. AsthePRscopeisalwayschanging,itwouldbebeneficialforyoutokeepupwith thechangesinorderforyourworktostayrelevantandup-to-date.Drinkupthe knowledgeofotherswhenworkingwiththem,expandyourworknetworksand nevermissanopportunitytobroadenyourskillset.Themoreyouknow,thebetter youwillbeabletoexecuteyourjob!

×