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Repositioned product offering by changing target markets (i.e., Big Lots) understanding of the product attributes and led bid process on Big Lots (NBE) to Cottonelle store brand opportunity for two Adult Moist Toilet Tissue SKU's: 48ct. Adult Flushable-Dispersible Wipe in Plastic Tub with Pop-Up Lid and 84ct. Adult Flushable-Dispersible Refill Wipe in Zipper Lock Bag. The pipeline business equaled $1.2MM.