Understanding the key difference between MMS and SMS can help you get the best ROI from your text messaging campaigns. We've compiled them here.

1. Difference between SMS and
MMS
All you need to know to power up your marketing strategy!

2. What is SMS?
SMS is a Short Messaging Service. As the name implies, it is just a short text that
organizations can send to their audience for simple, easy communication.

3. ● Can be in response to an
opt-in
● Can be a bulk text
● Can also be a peer to peer
conversation
SMS example

4. 45% of people
This is crucial for your
marketing strategy
Reply to text blasts they receive

5. What is MMS?
MMS stands for Multimedia messaging service. It is one of the effective marketing
methods that allows organizations to communicate with a large group of audience via
images and videos.

6. ● Images
● Audio/ Videos/ Gifs
● PDF files
MMS example

7. 86% of business
MMS allows you to better
engage your audience
That use text messages, also use MMS

8. Difference between SMS and MMS
Knowing how SMS and MMS differ and how they fit in to your marketing strategy can be
critical in its success.

9. The key differences at a glance
SMS vs MMS

10. Difference in Content-type
● MMS allows you to send text and links along with multimedia (images, gifs, videos, and pdf).
● SMS can send texts and links only.

11. Difference in Character limit
● MMS allows you to have 1600 characters in a single message
● SMS in contrast has only 160 characters per message

12. Difference in Costs
● MMS costs 3X more than SMS, because sending media-rich files are expensive!
● SMS in contrast is cheaper as it does not use as much bandwidth to send texts.

13. Major challenges
● MMS can have rendering difficulties as they may not be compatible with all devices
● SMS might not pique interest and so may not be as engaging as a text with an image or video

14. Difference in usage
● In 2013, the total MMS volume was over 96 billion
● In 2013, the volume of text messages was 2.19 trillion

15. TCPA regulations
Both SMS and MMS need explicit written consent from the consumer before businesses can reach out to them.

16. Advantages of SMS Messages
● Since SMS can have only text (and has a character limit), the texts are easily consumable without much mental
energy
● SMS are of course, cheaper than MMS - while still conveying the point
● SMS can reach a wider audience (70% of cellphone users use it for texting) - even those whose mobile phones
do not allow MMS texts.

17. Disadvantages of SMS Messages
● There will be times when adding images and videos are better for conversion. In such cases, SMS clearly will not
help.
● Similarly, texts are limited to a 160 character limit - making it tough to expand on a point.

18. Advantages of MMS Messages
MMS clearly overcomes the disadvantages of SMS
● It allows rich media to be embedded - thus being more attention-grabbing and conducive to conversion
● It also has a higher character limit (1600)- allowing you to offer more information in a single text

19. Disadvantages of MMS Messages
In contrast, MMS falls short where SMS has clear strengths
● MMS costs more
● MMS images and media may not be received by a lot of your audience (their device may not be compatible with
getting rich-media texts)
● MMS needs you to hire a resource to design eye-catching graphics (videos too) that can be sent. And this too will
add to your costs.

20. When to use SMS?
What can get you better
returns?
SMS vs MMS

21. ● Will keep costs low
● Easily conveys the point
● Can be used to request
more information
Text to join
campaigns

22. ● Cost-effective
● Encourages client to show
up (not flake)
● Can also be used for events
Appointment
reminders

23. ● Sent in response to
customer action
● Payment confirmation
● Order status updates
Transactional
texts

24. When to use MMS?
What can get you better
returns?
SMS vs MMS

25. ● More than 1 billion coupons
were used in 2019
● Number bound to increase
● Customers prefer mobile
coupons!
Offering
mobile
coupons

26. ● Allows you to send more info
● More engaging and impactful
● Encourages action (click)
Product
launches

27. ● You want your audience to
participate
● MMS results in more
conversions
● 70% of MMS clicked
Competitions
and events

28. Get started with MMS & SMS texts on CallHub
Sending a mass text message in CallHub SMS marketing software is a simple 4 step process. It can be done under 15
minutes (we checked). Here is how you can go about sending MMS texts in CallHub
1. Upload your contact list to CallHub
2. Select the campaign you want to create
3. Set-up the campaign
4. Schedule it

29. Try CallHub today!
Talk to sales@callhub.io for more information