SlideShare a Scribd company logo
1 of 9
Download to read offline
MAY 02, 2025
SHANTELLE
THOMPSON
ROBYN
LAMBIRD
DAMON
JAENKE
are the untapped value in
sports marketing today.
99%OFATHLETES
ONEOFTHEMOST
IMPORTANTTRENDS
INMARKETING
HUMANISINGBRANDS
SHANTELLETHOMPSON
ROBYNLAMBIRD
DAMONJAENKE
we just need to know what we're looking for.
WEARE SURROUNDED
BYOPPORTUNITY

More Related Content

More from Brittany Ferdinands

Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...Brittany Ferdinands
 
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...Brittany Ferdinands
 
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...Brittany Ferdinands
 
Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Join senior industry leaders as they discuss 'How to Create Digital Moments t...Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Join senior industry leaders as they discuss 'How to Create Digital Moments t...Brittany Ferdinands
 
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...Brittany Ferdinands
 
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...Brittany Ferdinands
 
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...Brittany Ferdinands
 
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...Brittany Ferdinands
 
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
 InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv... InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...Brittany Ferdinands
 
Megan Jones from the Australian Network on Disability presents 'Filling the G...
Megan Jones from the Australian Network on Disability presents 'Filling the G...Megan Jones from the Australian Network on Disability presents 'Filling the G...
Megan Jones from the Australian Network on Disability presents 'Filling the G...Brittany Ferdinands
 
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...Brittany Ferdinands
 
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...Brittany Ferdinands
 
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...Brittany Ferdinands
 
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...Brittany Ferdinands
 
Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...
Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...
Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...Brittany Ferdinands
 
Michael Knox and Andrew Stevenson present 'The Imposterous Turning Self-Doubt...
Michael Knox and Andrew Stevenson present 'The Imposterous Turning Self-Doubt...Michael Knox and Andrew Stevenson present 'The Imposterous Turning Self-Doubt...
Michael Knox and Andrew Stevenson present 'The Imposterous Turning Self-Doubt...Brittany Ferdinands
 
Uber's Rebecca Kemp and Tricky Jigsaw's Ben Cooper present 'Creativity From t...
Uber's Rebecca Kemp and Tricky Jigsaw's Ben Cooper present 'Creativity From t...Uber's Rebecca Kemp and Tricky Jigsaw's Ben Cooper present 'Creativity From t...
Uber's Rebecca Kemp and Tricky Jigsaw's Ben Cooper present 'Creativity From t...Brittany Ferdinands
 
Creative Champions Wade Kingsley and Ben Lucas present 'Exclusive Research Th...
Creative Champions Wade Kingsley and Ben Lucas present 'Exclusive Research Th...Creative Champions Wade Kingsley and Ben Lucas present 'Exclusive Research Th...
Creative Champions Wade Kingsley and Ben Lucas present 'Exclusive Research Th...Brittany Ferdinands
 
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...Brittany Ferdinands
 
Edelman's Lynnette Edmond presents 'Exclusive Research: The critical factors ...
Edelman's Lynnette Edmond presents 'Exclusive Research: The critical factors ...Edelman's Lynnette Edmond presents 'Exclusive Research: The critical factors ...
Edelman's Lynnette Edmond presents 'Exclusive Research: The critical factors ...Brittany Ferdinands
 

More from Brittany Ferdinands (20)

Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
 
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
 
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
 
Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Join senior industry leaders as they discuss 'How to Create Digital Moments t...Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Join senior industry leaders as they discuss 'How to Create Digital Moments t...
 
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
 
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
 
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
 
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
 
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
 InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv... InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
 
Megan Jones from the Australian Network on Disability presents 'Filling the G...
Megan Jones from the Australian Network on Disability presents 'Filling the G...Megan Jones from the Australian Network on Disability presents 'Filling the G...
Megan Jones from the Australian Network on Disability presents 'Filling the G...
 
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
 
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
 
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
 
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
 
Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...
Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...
Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...
 
Michael Knox and Andrew Stevenson present 'The Imposterous Turning Self-Doubt...
Michael Knox and Andrew Stevenson present 'The Imposterous Turning Self-Doubt...Michael Knox and Andrew Stevenson present 'The Imposterous Turning Self-Doubt...
Michael Knox and Andrew Stevenson present 'The Imposterous Turning Self-Doubt...
 
Uber's Rebecca Kemp and Tricky Jigsaw's Ben Cooper present 'Creativity From t...
Uber's Rebecca Kemp and Tricky Jigsaw's Ben Cooper present 'Creativity From t...Uber's Rebecca Kemp and Tricky Jigsaw's Ben Cooper present 'Creativity From t...
Uber's Rebecca Kemp and Tricky Jigsaw's Ben Cooper present 'Creativity From t...
 
Creative Champions Wade Kingsley and Ben Lucas present 'Exclusive Research Th...
Creative Champions Wade Kingsley and Ben Lucas present 'Exclusive Research Th...Creative Champions Wade Kingsley and Ben Lucas present 'Exclusive Research Th...
Creative Champions Wade Kingsley and Ben Lucas present 'Exclusive Research Th...
 
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
 
Edelman's Lynnette Edmond presents 'Exclusive Research: The critical factors ...
Edelman's Lynnette Edmond presents 'Exclusive Research: The critical factors ...Edelman's Lynnette Edmond presents 'Exclusive Research: The critical factors ...
Edelman's Lynnette Edmond presents 'Exclusive Research: The critical factors ...
 

Recently uploaded

Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 

Recently uploaded (20)

Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
 
A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit RajhansA.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit Rajhans
 
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockCampfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
 
Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsGenerative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew Jenkins
 

The Brand Builder's Vickie Saunders presents 'The Untapped Value of the Athlete Brand' at the Mumbrella Sports and Entertainment Summit