1. C. BRIAN MELONAKOS
___________________________________________________________________
3626 Ryan Drive brianmelonakos@yahoo.com
Escondido,CA 92025 (760) 519-2501
SUMMARY:PRESIDENT/GENERAL MANAGER/CONSULTANT
Provengeneral managementexecutive inthe dentalandmedical device industries. Completelyturned
aroundthree differentcompaniesfrommoney-losingoperationstorapidgrowthandhigh profitability.
Able torapidlyassessacompany’ssituationandre-positiononagrowthtrack. Energeticandcommitted
leaderwhoinspirestrustandconsistentlyexceedstargets. Able toanalyze toughbusinesssituations
and capture the right opportunities.Skilledatinternationaldistributionanddevelopment of business
and opinionleaderrelationships.
PROFESSIONAL EXPERIENCE
Shofu Dental Corporation – San Marcos, CA 2004 – present
Presidentand Chief Executive Officer,ExecutiveAdvisorand CorporateSecretary (2015 – present)
Responsible forsalesanddistributionforNorthandSouthAmerica.Transformedcompanyfromniche
dental playerintomajorindustrycompetitor.Voluntarilytransitionedtoconsultantrole in2015,
assistingmyhand-pickedsuccessortocontinue onthe pathof increasedmarketshare andprofits.
 Turnedarounddivisionwithmanyyearsof low/nogrowthintovibrantcompanywithdouble
digitsalesgrowth, growingprofits,andmajorincreasesinmarketshare.
 LeveragedKeyOpinionLeaderrelationshipsintostronginternationalcontinuingeducation
program,withmultiple programseveryweekof the year.Didso economicallythroughcost-
sharingand otherinnovativestrategies.
 Completelyoverhauledsalesforce,salesandmarketingmanagement,incentive plans,public
relationsandmarketingprograms.
 WorkedcloselywithResearchandDevelopmentinKyoto,Japantodevelopthe rightproducts
for the NorthAmerican market,includingnew bondingagents,innovative flowable composites,
and a unique dental camera.
 Priorto my arrival,ShofuAmericaswasknownonlyforone marketniche – finishersand
polishers.Companyisnowrecognizedasafull-servicecompetitorin large restorativesmarket.
BusinessDevelopmentConsultant 2003 – 2004
Conducted researchanddevelopingbusinessplansforseveralmedicaldevice companies,including
Shofu, Inc. inJapan.
DentsplyInternational - L.D. Caulk Division,Milford,DE 1997 – 2002
Vice Presidentand General Manager
Chief OperatingOfficerforflagshipdivisionof world’slargestdental company,responsible fordirect
sales,researchanddevelopment,manufacturingandmarketingof professional dental productssold

2. worldwide. Wonthe Corporate Total Performance Award. In2002, Caulkagain exceededbudgetwith
$145 millioninsalesand$45 millioninoperatingprofit. Caulkemployeestotaled630,including125
fieldsalesrepresentatives.
 Achievedfiveconsecutiveyearsof strong,profitable salesgrowthandmarketshare gains,
showingdramaticimprovementoverpreviousfive years,throughacceleratednew product
development,salesreorganizationandexpansion,andnew marketingplansandcompetitive
samplingprograms.
 Expandedsalesforce by70% and reducedannual turnoverby60%. Significantlyimprovedall
elementsof salesforce hiringandtrainingprocess. InitiatedInside Salesdepartment.
 Developedandlaunchedover20 new products,fromnew dental compositestonextgeneration
LED curinglights.
 Won corporate approval andimplemented majormodernizationof twomanufacturingplants
withinbudgetandonschedule despite significanthurdles. Achievednearlya10 pointgainin
manufacturingmargins,reversingpreviousdeclines,throughright-sizing, improvedaverage
sellingprices,andbettersupplyagreements.
 Developedexcellentrelationshipswithinternational opinionleaders,achievingsignificantly
increasedpodiumandliteraturesupportfornew andexistingCaulkproducts.
Procyte Corporation,Kirkland, WA 1993 – 1997
Vice Presidentof Marketing and Sales
Managed marketingandsalesandkeydrugdevelopmentforstart-upbiotechinwoundhealingarena,
includingevolutionfrompharmaceutical tomedical device company.
 Developeddirectsalesforce fromscratchto promote new woundcare productto hospitalsand
nursingfacilities.
 Helpedraise $37 millioninsecondaryfinancing,despite limitedclinical dataandonlyone
productin pipeline,supportedbymydevelopmentandpresentationof compelling
pharmacoeconomicanalysis.
 DirectedInflammatoryBowel Disease ProgramduringPhase I/Phase II,leadingover40
professionalsindrugdevelopmenteffortsinvolving12departments.
PilkingtonBarnes Hind (CibaVisionCorp.),Sunnyvale,CA 1987 – 1993
Vice President/GeneralManager
Ledmajor operatingturnarounds,staff reorganizations,andkeyproductlaunchesforcontactlensand
lenscare subsidiaryof $4.5 billionPilkingtonPLC.
 Doubledthe numberof distributorsinone yearinAsiaandLatinAmericaanddrove business-
unitperformance tothe highestinthe companydespite entrenchedcompetitionfrom Johnson
& Johnsonand Bausch & Lomb (140% of budget).
 Turnedaroundlow-performingCanadiandivision,increasingmarketshare by50% and
quadruplingprofitswithinonlytwoyearsthroughamajor salesforce reorganizationand
aggressive marketing,superiorcustomerservice andtightenedcontrolsinfinance and
inventory.

3.  Outperformedeveryotherdivisionworldwide inbudgetattainmentandprofitdespiteadverse
trendsinthe contact lensindustryandformidable competition. Two-timewinnerof Corporate
PresidentsClubaward.
 Launchedinnovative newcontactlenstoeye care practitionersandnew lenscare productto
the retail trade while reorganizingapreviouslylow performingmarketingdepartment.
Additional Experience:Eli Lilly& Co. – salesand marketing,CollagenCorporation – sales and
marketing management
EDUCATION
Stanford University,Liberal Arts Courses.
UniversityofMichigan,Master of BusinessAdministrationin Marketingand Finance.
Brigham Young University,Bachelorof Arts. Major inEconomics, Minor in German.