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Database USA License Overview
- 1. Brian Kruse President - License Sales Direct – (402) 939-3866 Brian@databaseusa.com 1
- 2. Thank you for your interest in Licensing the DatabaseUSA Consumer database. With over 200 years of combined experience, we are uniquely qualified to be your best database partner by providing the highest quality data, best API technology and top notch service. The following are details on our various Databases and other services we provide.
- 3. Corporate Overview • Founded in 2010 by Vin Gupta • • Headquartered in Omaha, NE Our Beliefs • • • Organizations Demand Solid Core Data Organizations Strive for a Clearer Picture of their Customer Base Experience • Over 200 Years of Industry Expertise • Innovations that continue to revolutionize the industry Our highly accurate databases will power any application and any product to be the best it can. We are the top choice amongst databases suppliers.
- 4. Quality Content & Processes Sources •Our Databases are Compiled and updated monthly from 100’s of public and proprietary sources Flexibility • Taking advantage of newer and scalable technologies reduces our overall cost of Data Compilation and provides more timely updates Process • We perform multiple monthly data quality processes including NCOA and Do Not Call updates
- 6. The ONLY Triple-Verified Business Data 1. Original Sources 2. Telephone Verification 3. Web Research Resulting in the most Current, Comprehensive, and Accurate Data in the Industry Accuracy Rates: •Phone Numbers 91% •Address 93% •Employee Size 96% •SIC Code 100% •Contact Names 79% •Website 93%
- 7. Key Statistics – Business Database • • • • • • • • • Contact Name – 22 Million Contacts with Email – 15 Million Primary SIC – 100% Employee Size – 96% Sales Volume – 97% URL – 4.3 Million Corporate Linkage – 1.7 Million Home Based – 1.3 Million Geocodes – 99%
- 8. Key Business Data Elements
- 9. More Databases… Business Databases • U.S. Businesses – 16 Million • Business Executives – 22 Million • Executive Emails – 15 Million • Professionals – 1.7 Million Dynamic Databases Updated Weekly •New Businesses – 25,000 •New Homeowners – 50,000 •New Movers – 200,000 • Doctors, Lawyers, Accountants, etc. •Newlyweds – 25,000 •New Parents – 25,000 Residential Databases •Divorce Filings – 10,000 •Bankruptcies – 90,000 •U.S. Residents – 200 Million •Liens – 30,000 •Homeowners – 90 Million •Judgments – 5,000 •Hundreds of selects
- 10. Residential Database Sources • Real Estate Data • Tax Assessor & Deed Information • White Pages of Telephone Directories • Utility Connects Data • Public Records • Lifestyle Data • Voter Registration • Credit Card Transactions • Mail Order Buyers • Warranty Data • Direct Mail Responders • Web Mining • Census Data • Date of Birth • Self Reported Information • Customer Feedback
- 12. Services & Technology • • License our Databases via Full-File fulfillment or API Access Ability to execute your multi-channel Marketing Campaigns: • • Direct Mail, Phone, Email, and Online Database Marketing Services & Solutions: • Suppression, Merge/Purge, Appends, Postal Processing, Cell Phone Marketing, and Analytics • Real-Time access to our databases through our proprietary API • Access and Analyze your Database and Prospects through PinPoint
- 13. Business Email Services • Our Business Email file contains 15 million Executive Email addresses with 40 titles to choose from • Available for Licensing • Full Firmagraphic Selectability • • • • Email Appends Reverse Email Appends Email Validation Services Email Deployment Services • Creative Services • Real-Time Reporting – Delivered, Opens, Clicks • Ability to provide Responder Data
- 14. DataIRIS API • Intelligent Real-Time Information Services • • Portal into all of DatabaseUSA’s content to query data in any way and pull back results via your own Front-End system Real-Time Access to the most current data available for: • • Local Business and Person Search • Data Enhancement and Validation • Analytics • • Database Licensing GIS, Navigation, and Mapping Host Client Data
- 15. PinPoint • • • Web Based Database Marketing and Analytics Solution Suited for firms with limited personnel resources Clean, Standardize, match and prepare YOUR data and transform it into Marketing Intelligence for: • Sales and Marketing Analytics Reporting • Fast Processing and Unlimited Access • Prospect Identification • Marketing Campaigns • Venn Diagrams • Graphs • Charts • Mapping
- 16. Our Brands
- 17. Committed to… • Highest Quality Databases Available • Insight into your Current Clients and Trends • Highest Levels of Customer Service • Flexible and Affordable Pricing Helping Businesses Increase their Revenues for Over 40 Years! Brian Kruse President - License Sales Direct – (402) 939-3866 brian.kruse@databaseusa.com
Editor's Notes
- Enterprise Database Marketing Team Overview and Introduction for (INSERT COMPANY NAME) ADD NEW TAG LINE
- Many Database Companies are trying to be everything to everyone by compiling every possible piece of information they can find, leading these companies into losing control of their Database Quality. In 1972 vin founded what is known today as infoGroup (infoUSA). After 36 years of growth and success Vin orchestrated the sale of infoGroup to CCMP. Even though our company name is new to the industry, are experience is not. Experienced Management Team Vin Gupta – Founder & CEO – 40 years Monica Messer – Founder & President of Data and Technology – 25 years Fred Vakili – Founder & President of Sales – 25 years Rakesh Gupta – President of AtoZ Databases – 15 years Glenn Prettyman – Vice President of Business Development – 30 years Erich Kaiser – Vice President of Full Service & Enterprise Division – 25 years Michael Scott – Vice President of Marketing – 20 years Laurie Vanicek – Vice President of Data Content – 30 years
- Allteryx – Technology used to build DB’s – Tunnel into the DB
- ***** Very Important Slide New Business – Each week, 20,000 business telephone connects are called to enhance with executive name, number of employees, line of business (SIC), website and confirm they are in fact a new business and not a business move. Small Business – Businesses with 1 – 20 employees are called and web researched. Small businesses are hard to reach on the phone and our website research helps us update the executive name, website address, and line of business. Mid-Size Business – Businesses with 20-99 employees are called and web researched. The combination of real time website research with the telephone survey helps us collect accurate information on these important records. Large Business – There are about 300,000 businesses with over 100 employees and this segment gets constant attention to assure accuracy of executives as well as SIC codes, employees, website, and linking branches to headquarter locations. We call and web research this segment.
- Data Dictionary
- More databases than any of our competitors under one roof Professionals licenses data from Hugo Dunhill
- ****mention Data Widget **** Take your customer file and clean up addresses, phone numbers, and add information such as employee size, sales volume, additional contacts, titles, type of business, etc… **** Clean up your consumer files and add demographic information such as home value, income, presence of children, ailments, interests, etc… **** API Access helps eliminate worries about aging and/or deterioration of data.
- **** Business Card Titles that provide a more granular description of the title. *** * Consumer emails = AS IS with approx 40% to 50% deliverable. Spin to make a positive as added info in a Business Purchase. Responder Data – Opens & Clicks that will include full record information for those records.
- Great resource for organizations that need access to data, minimizing overall data costs Great resource for organizations that need data that either don’t have the infrastructure or just don’t want to house the data
- Field Statistics quickly give credibility to the database. The user can review and verify fields on the fly to determine the validity of the data. Information such as lowest, highest, and mean values are displayed for each field analyzed. Data Analysis gives full analytical access to create queries (filters), derived fields (including aggregates), and reports; including graphs, charts and mapping output. This allows users the capability to identify, interact and learn more about their customers to support marketing decisions through intuitive, fast descriptive and predictive analysis. Data Mining provides a fully integrated CHAID, decision-tree based data mining module for predictive insight into your customer. Create propensity to buy and churn models to both increase and maintain your current customer base. Cross Tabulation Reports profile trends and easily display how selected customer groups interact with one another. Distribution Reports are created with one drag-and-drop movement. Any field of information can be viewed within seconds enabling users the ability to maximize their database marketing efforts. Venn Diagrams show the interaction of several selections in a visual format. This allows exploration of groups that intersect, having one or multiple criteria in common. Virtual Fields can be created on the fly using data currently in the database, along with a large set of mathematical components. Profiling enhances the PinPoint analysis and visualization functionality by providing intuitive, wizard driven instructions for creating effective customer, prospect, or product purchase profiles. This tool allows any segment (or multiple segments) of customers to be profiled against the entire customer base and a report of key differentiating attributes is provided, including chi-square probability, index significance and z scores. Campaign Management combines customer insight and intelligence with the automated delivery of multi-channel, multi-stage marketing promotions, campaigns, and individual customer interactions. This module provides enterprise-wide campaign planning, scheduling, execution, and marketing automation for improved marketing.
- Expresscopy.com = The leader in fast, affordable digital printing & direct mail services AtoZDatabases.com = For Libraries and their patrons The Premier Job Search, Reference and Mailing List Database Infofree.com = Sales and Prospecting tool for small businesses Hugo Dunhill Mailing lists = well known mailing list and business information company providing Business, Consumer, Medical, E-mail, and Specialty prospecting lists to both Fortune 500 companies and small businesses alike. Creditjam.com = Business credit reports Jango Mail = email marketing that gives you enterprise level control at every price point, whether you’re running with the Fortune 500 or a new, small business eager to connect with new customers. LPPolice.com = America's #1 Person and Cell Phone Search Database for Government & Law Enforcement Locateplus.com = leading provider of accurate, complete and cost-efficient investigative information on a majority of the US Adult Population LocateAmerica.com = Background search services on customers, prospects, vendors, contractors, and any potential employee before you do business with them to reduce risk and future losses. ****** One Liners on all the websites….
- I.R.I.S.A.I.S. – Increase Revenue, Increase Savings and Increase Services!