Bill Horan dives into building modern day brands through interaction design including disruptive, macro and micro interactions. Geared towards product designers, marketers and creatives at every level, this presentation frames branding, brand interactions are and how they relate to the grand plan of brand building. Watch the webinar with audio here: https://www.youtube.com/watch?v=HruqXhbQlV4 IOT interaction design insights from Bill Horan: http://www.bresslergroup.com/blog/interaction-design-for-the-internet-of-things/ For more information about interaction product design and to connect with Bresslergroup, visit http://www.bresslergroup.com/expertise/digital-physical-design/

1. Brick By Brick:
Brand-Building Through Interaction Design
Bill Horan
Creative Director, Interaction Design
@billhoran
@bresslergroup
@dmifeed
#BrandedIxD

2. BILL HORAN
Creative Director, Interaction Design
At Bresslergroup, Bill leads our Interaction Design (IxD) team to create world-
class software, mobile, and integrated touchscreen experiences for our
clients, often working in tandem with our research, industrial design, and
engineering disciplines. Bill also writes and presents on many aspects of his
multifaceted field, particularly mobile app design, problem finding, and
concept development.
Bill holds a Bachelor of Fine Arts in Communication Design from Kutztown
University. His experience spans financial, medical, and consumer products —
past clients include Neat, Comcast, PNC Bank, Pew Charitable Trusts, Roche,
and GlaxoSmithKline.

4. 1 The Brand Experience
2 Interactions, Big & Small
3 Moments of Impact
4 The Future of Branding
5 Designing Branded Interactions
6 Q & A

5. The Brand Experience
01

6. What is a Brand?

7. we tell ourselves about the nature
of our relationship with a product or service,
based on our perception of the experiences we
have with it.
A story

8. What is a Brand Experience?

9. Interactions + Emotions
How do we feel as a result of each interaction with a
brand?

10. Visceral:
Immediate,
Subconscious,
Aesthetic
Behavioral:
Rational, Procedural
Reflective:
Evaluative, Selective,
Predictive
Cognitive / Emotional Processing

11. Interactions, Big & Small
02

12. Disruptive Interactions

13. Macro-Interactions

14. Micro-Interactions

15. Moments of Impact
03

16. Brand Interaction Touchpoints

17. Awareness

19. Purchase

20. Injecting Delight & Curing Anxiety

21. Simple, Fast, Customer-Centric

22. Unboxing

24. Onboarding

25. Efficient & Paper-Free

26. Repeated Use

27. Simple, Adaptable, Thoughtful

28. Loyalty

29. Relief from Complexity & Frustration

30. Music for Every Moment

32. The Future of Branding
04

33. Experience is the Product.

34. Magic Comes to Life

35. Designing Branded Interactions
05

36. How will your brand’s values, mission, vision, and character
inform the experience?

37. Where are your opportunities to make an impact?

38. How will you craft interactions that spark positive emotional
responses?

39. How might you disrupt? Create major, impactful moments? Inject delight
into small, repetitive interactions?

40. What story will your customer perceive from experiencing the
end-to-end journey? Make it great.

41. Brand-Building Through Interaction Design

42. Thank You
Bill Horan
Creative Director, Interaction Design
@billhoran
@bresslergroup
Bresslergroup.com
@dmifeed
#BrandedIxD