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Digital + Physical: Designing Integrated Product Experiences

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Bill Horan - Creative Director, Interaction Design

As the physical devices and environments around us become more infused with software and digital connections and capabilities, new approaches are needed to move beyond the dedicated user interface, blending interactions into the physical world.

In this talk, you’ll get an overview of our approach for integrating digital and physical aspects of design to create holistic product experiences. Topics covered will include ID / IxD collaboration, Digital / Physical workflow mapping, and UX considerations for physical devices and environments.

Published in: Devices & Hardware
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Digital + Physical: Designing Integrated Product Experiences

  1. 1. Digital + Physical Designing Integrated Product Experiences Bill Horan Creative Director, Interaction Design Bresslergroup 1 @billhoran bhoran@bresslergroup.com
  2. 2. 1. Why Digital + Physical? 2. Tenets 3. Process & Considerations 4. Case Study: Helmetfit
  3. 3. Bresslergroup is a Insight-Driven Innovation Lab. EE ELECTRICAL ENGINEERING UR USER RESEARCH IxD INTERACTION DESIGN ID INDUSTRIAL DESIGN ME MECHANICAL ENGINEERING
  4. 4. 45+ Years of Innovation 60+ Design Professionals 100+ Design Awards 230+ Design & Utility Patents
  5. 5. http://www.bresslergroup.com/about/#jobs
  6. 6. Why Digital + Physical? 7 01
  7. 7. Completion of focused digital tasks DIGITAL
  8. 8. Support of physical activities and workflows DIGITAL + PHYSICAL
  9. 9. Tactile / Segmented Smart / Connected Haptic UIEmbedded Touch Capacitive / E-ink Gestural UI Capacitive LED Direct Control App Companion App Ambient UITactile / LED Voice UI
  10. 10. Tenets 11 02
  11. 11. The best interface is no interface @goldenkrishna TENET 1
  12. 12. Digital supports physical TENET 2
  13. 13. Honor the essence of the object TENET 3
  14. 14. Don’t complicate what once was simple TENET 4
  15. 15. Degrade gracefully TENET 5
  16. 16. Process & Considerations 17 03
  17. 17. Assess the situation Observe and analyze physical workflows Understand use environments and parallel activities Determine ergonomic requirements Understand user types and expertise levels Consider social context Catalog the “actors"
  18. 18. 20 Journey Map
  19. 19. 21 Ergonomic Considerations
  20. 20. Get the right blend Prioritize use cases and key interactions Define user inputs and feedback – both digital and physical Define automated inputs / algorithms Define digital / physical communications (sensors) Generate parallel digital / physical workflows
  21. 21. 23 Digital / Physical Workflow
  22. 22. Digital / Physical Workflow
  23. 23. Hide the seams Support a useful & cohesive mental model Choose appropriate metaphors Map inputs and feedback naturally Consider input / feedback relationships & micro-interactions Develop consistent design language across digital and physical Marry display & feedback with overall Industrial Design
  24. 24. Input / Feedback Relationship
  25. 25. Feedback Metaphor
  26. 26. Inconsistent Design Language
  27. 27. Consistent Design Language
  28. 28. Fine-tune Prototype, test, iterate (Repeat!) Optimize user onboarding Account for firmware / software iterations and updates when making hardware decisions
  29. 29. CONFIDENTIAL High Fidelity Prototypes
  30. 30. Simulated Testing Environment “Scrappy” Interaction Prototype
  31. 31. User OnboardingCONFIDENTIAL
  32. 32. Case study Helmetfit
  33. 33. Mike Weatherby – Founder, HelmetfitCONFIDENTIAL35 “At the culmination of my thirteen years of playing organized football — at a time when a head injury cost me a quarter of my senior season — I came to the realization that there was a lack of awareness regarding the need for regular helmet maintenance.”
  34. 34. Inflation Ports Inflation ProcessHelmet Bladders
  35. 35. 40 INTERACTION MODELS ADMINISTRATIVE FUNCTIONAL
  36. 36. First Time Player Fit41 DIGITAL / PHYSICAL WORKFLOWS • TRAP PROVISIO NING
  37. 37. FTUE / ONBOARDING 45 Create Account Pair Device Create Team Choose Color Set Reminders Team Entity
  38. 38. 46 CONTEXTUAL COACHING PUMP COACHING FIT COACHING
  39. 39. ANY QUESTIONS? Thanks for listening. @billhoran bhoran@bresslergroup.com

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