Analyzing successful and failed crowdfunding campaigns

1. z
Crowdfunding
Campaigns
Analysis
Breanna Rogers

2. z
Crowdfunding Campaigns
 eBeam Smartpen – successful Indiegogo campaign
 TextWyze - failed Kickstarter campaign

3. z
eBeam Smartpen
 https://www.indiegogo.com/projects/ebeam-smartpen-the-last-
pen-you-ll-ever-need#/
 This Smartpen captures everything you write
 Goal: $20,000 Raised: $66,988 (335%)
 Regular entrepreneurship

4. z
Rewards
 Backers get a chance to preorder at up to 50% off

5. z
Video
 Pros: The eBeam Smartpen video is professional, clear and
simple. It demonstrates how the pen functions, and shows
different situations where it would be beneficial.
 Cons: The video seemed a bit long and wasn’t extremely
entertaining.

6. z
Project Success
 This campaign was professional, convincing, appealing, and
thorough. They were sure to inform about product features,
benefits, and different uses.

7. z
TextWyze
 https://www.kickstarter.com/projects/1809077087/textwyze?ref=c
ategory_location&ref=discovery
 TextWyze is an app that informs parents and offers teens
protection from the dangers of texting and driving.
 Goal: $5,000 Raised: $0
 Social entrepreneurship- the intention was to help solve the
issue of car accidents and deaths due to texting while driving.

8. z
Rewards
 Handmade thankyou card
 Free beta version of app

9. z
Video
 The video for TextWyze was simple, and while nonprofessional it
was still well thought out and well made. It had a storyline and
illustrated why there was a need for such an app/product.

10. z
Project Failure
 This project failed to receive any funding. One possible reaso
might be that they lacked the professional experience necessary
to make the app.