"Let the market know who you are and what role you play. If you don’t stake your claim,consumers will do so for you. Or worse yet, competitors may relegate you to a position that’s advantageous for them." - Bill Brady, Eli Kirk President

1. #BuildBrandValue
"Letthemarketknowwhoyouareandwhat
roleyouplay.Ifyoudon’tstakeyourclaim,
consumerswilldosoforyou.”
– Bill Brady, Eli Kirk President
“Or worse yet, competitors may relegate you to a position
that’s advantageous for them."
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