2. Age
My magazine is mainly aimed at older teenagers in the 16-19 age bracket
as that age group that are growing up.The normal image of teenagers is that
they are lazy, disrespectful and generally don’t care, so I chose images which
look determined and on the front cover could be see as angry which can
represent the age group and the way that age group can feel and that drive
to do well and improve. I think I’ve represented the age group well as the
images on the contents page and the double page spread show the band
working and being proactive while in the studio.
The clothes that are worn also add to the indie image and they reflect
the way that the majority of that age group actually dresses and adds to the
double page article.The models used in the image also help to attract that
age group as they are in it which makes them, to a reader, feel the same.
I feel like I have challenged some of the indie stereotypes compared to
some of the images of established bands the often look quite arrogant and
self obsessed whereas I have tried to portray a determined unsatisfied drive
to the images used to counter and be different from the stereotype of indie
rock stars.
There are also social media links on the contents page to future show what
age group is going to buy this magazine as if the target audience was 45-50 it
wouldn’t be as necessary.As well I have included festival information and a
competition which is aimed at an older teenage audience as that is the main
age group that attend festivals so would be useful to put in the magazine.
3. Gender
The primary gender was male and the secondary audience was female I have
stuck with this with all my models being male, as stereotypical image of indie bands
is men, including the three different magazines I researched, also it is more difficult
to find female models to fit the image of indie rock.The clothes they are wearing
also reflects the gender as it is masculine and sticks to the normal ideology, which
suits the genre of music so fits together well.Another stereotype of men is that
they are dominant and aggressive and the front cover image could be seen as a
quite aggressive confident stance which conforms to the stereotype which men
have and that he is the controlling person and it pushes the idea that he is the one
with power looking at the reader while I think it still manages to portray men in a
positive way as they are working together in the studio and shows determination.
The way in which he is posing suggests to the read a “no nonsense” attitude
It also conforms to the conventions as in the article all of the people I said the
band look up to, they are all men which in the indie genre is generally dominated
with men so if people are buying my magazine are expecting to find males in the
image, as well as trying to show men as hard-working which is another stereotype
associated with men.With the target audience of being males it seems correct to
have men as the band.
It challenges the stereotypes of men as these aren’t people who are working in
an industry as they didn’t want to normal and also the idea that men are lazy has
also been challenged as in the article it points out how busy they are and the
images show them working hard in the studio.
