Brain Fitness is a rapidly evolving area of neuroscience. This BrainGymmer presentation outlines what brain fitness is and how you can improve it by playing brain training games.

1. Brain Fitness
Can you improve Brain Fitness
With Brain Training Games ?
L. Kinsbergen
CEO BrainGymmer
June 2012
www.braingymmer.com

2. Brain Fitness
• Just like your body,your brain needs regular exercise to stay in shape
• Brain Fitness is a rapidly evolving area of neuroscience
• Research has shown that:
– after the age of 30 cognitive functions start to decline
– brain functions can improve by training them
– this is done by generating new brain cells (neuroplasticity)
– better brain fitness can reduce dementia, alzheimer etc
• Brain Fitness is a growing Industry:
– The worldwide digital brain health and fitness software market is expected to grow from
$300 million in 2009 to $ 2 billion in 2012

3. Why Brain Training Games?
• Brain Training Games have shown to be an effective way to activate brain functions and
neuroplasticity, thereby improving cognitive areas such as working memory, concentration,
logical thinking, visual perception
• Fun to Play, Good for your brain
• On BrainGymmer, members can play 15+games, make 20+ tests, and get personal
coaching. The combinations of these 3 is important to keep members involved.

4. Academic Controversy?
• Hundreds of researchers worldwide are studying the effects of brain training
games. Some find evidence for positive effects, some of them do not find
evidence at all.
• How come ? There are many contextual factors involved in brain fitness related
academic studies (food, drinking patterns, sleep, stress etc), it is therefore hard
to get enough scientific evidence considering that many factors play a role and
these can not always be excluded sufficiently from experiments.
• BUT: When you ask users of brain training programs, they report positive effects
(less stress, beter concentrated at work, working faster and with less mistakes,
better at remembering names, happier etc). WHY these effects appear is in this
context less important than THAT these effects appear.
• We can conclude: brain training games improve your brain fitness

5. Brain Fitness is more than a game..
• Brain Fitness is more than just brain training games
• You can also improve your brain fitness by:
– Physical Exercise
– Less Alcohol and Smoking
– Meditation
– The right amount of Sleep
– Increasing your knowledge, learning new things
• This often takes time and courage, an
easy start is therefore:brain training games.
• Visit www.braingymmer.com