Most companies nowadays invest a lot of money into their digital marketing and search engine optimization efforts but rarely seem to benchmark, measure, audit and prove the success of their efforts. The lack of a simple, yet structured way to report on the effectiveness of a company’s online marketing efforts often leads to shutting down activities that are actually working and supporting the bottom line. Fact: Search engine optimization (SEO) is one of the least expensive, yet most effective long-term digital marketing strategy. A study by Hubspot found that 93% of companies using inbound marketing, such as SEO and content marketing, increase lead generation. In this 60-minute webinar recording, you will learn: - Why you need to perform an SEO site audit on a regular basis (and how to do it) - How to benchmark and setting up achievable and measurable goals - Free and paid tools to measure your results - Case studies and best practices This webinar targets business owners, marketing and communications professionals and anyone interested in learning more about SEO website audits.

1. SEO Site Audit: Benchmark, Measure, Audit and Prove
February 18, 2015
Presented by:
Josh Culver
Head of Search Marketing
Carbon8
Chris Raulf
Founder // Digital Marketing Expert
Boulder SEO Marketing
www.carbon8.com
|
www.boulderseomarke3ng.com

2. Agenda
• Why
you
need
to
perform
an
SEO
site
audit
on
a
regular
basis
(and
how
to
do
it)
• How
to
measure
your
goals
• Tools
to
measure
your
results
• Tracking
your
data
• Q&A
www.carbon8.com
|
www.boulderseomarke3ng.com

3. SEO
Site
Audits
www.carbon8.com
|
www.boulderseomarke3ng.com

4. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com
1. Technical
Health
of
Website
2. Website
FuncFonality
3. On-­‐Page
SEO
4. Off-­‐Page
SEO
5. Social
Media
MarkeFng
Content
Marke3ng

5. Quick
Poll
1. SEO
is
an
important
part
of
our
overall
digital
markeFng
strategy!
2. We’re
audiFng
our
site
at
least
once
a
year!
www.carbon8.com
|
www.boulderseomarke3ng.com

6. Why
Perform
a
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com
GeRng
More
Leads
in
the
Funnel:
Growing
Brand
Exposure
and
Awareness

7. Components
of
an
SEO
Site
Audit
• Benchmarking
ExisFng
Performance
for
Deliverable
Results
www.carbon8.com
|
www.boulderseomarke3ng.com

8. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

9. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

10. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

11. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

12. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

13. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

14. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

15. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

16. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

17. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

18. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

19. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

20. Components
of
an
SEO
Site
Audit
www.carbon8.com
|
www.boulderseomarke3ng.com

21. Mobile
FuncFonality
www.carbon8.com
|
www.boulderseomarke3ng.com

22. Important
Items
You
Can
Check
Yourself
• Using
Google
Webmaster
Tools
www.carbon8.com
|
www.boulderseomarke3ng.com

23. Important
Items
You
Can
Check
Yourself
www.carbon8.com
|
www.boulderseomarke3ng.com

24. Important
Items
You
Can
Check
Yourself
• Using
Google
Webmaster
Tools
www.carbon8.com
|
www.boulderseomarke3ng.com

25. Important
Items
You
Can
Check
Yourself
• Using
Google
Webmaster
Tools
www.carbon8.com
|
www.boulderseomarke3ng.com

26. Important
Items
You
Can
Check
Yourself
• Using
Google
Webmaster
Tools
www.carbon8.com
|
www.boulderseomarke3ng.com

27. Free
Tools
• From
Google:
– Page
Speed
Test:
h]ps://developers.google.com/speed/pagespeed/insights/
– Mobile
Analyzer:
h]ps://www.google.com/webmasters/tools/mobile-­‐friendly
• SEO
SiteCheckup:
h]p://seositecheckup.com/
• WooRank:
h]p://www.woorank.com/
• Screaming
Frog:
h]p://www.screamingfrog.co.uk/seo-­‐spider/
• Panguin
Tool:
h]p://www.barracuda-­‐digital.co.uk/panguin-­‐
tool/
www.carbon8.com
|
www.boulderseomarke3ng.com

28. Paid
Tools
• Moz:
h]p://moz.com/
– Ability
for
Historical
Rank
Tracking
• SEM
Rush
-­‐
h]p://www.semrush.com/
– Great
for
CompeFFve
Analysis
• Spyfu
:
h]p://www.spyfu.com/hq.aspx
• MajesFc
SEO:
h]p://www.majesFcseo.com/
• Raven
Tools
:
h]p://raventools.com/
• Word
Tracker
:
h]p://www.wordtracker.com/
www.carbon8.com
|
www.boulderseomarke3ng.com

29. On-­‐Page,
Content
Marke3ng,
Off-­‐Page
and
Social
Media
Marke3ng
Sample
Audit
Report
www.carbon8.com
|
www.boulderseomarke3ng.com

30. Measure
and
Manage
www.carbon8.com
|
www.boulderseomarke3ng.com

31. Tools
to
Measure
www.carbon8.com
|
www.boulderseomarke3ng.com

32. www.carbon8.com
|
www.boulderseomarke3ng.com
Social
Media
Monitoring
Tools
• h]p://www.brandwatch.com/2013/08/top-­‐10-­‐free-­‐social-­‐media-­‐
monitoring-­‐tools/
• h]p://socialmediatoday.com/pamdyer/1458746/50-­‐top-­‐tools-­‐
social-­‐media-­‐monitoring-­‐analyFcs-­‐and-­‐management-­‐2013
• h]p://venturebeat.com/2013/12/20/top-­‐10-­‐social-­‐media-­‐
analyFcs-­‐tools-­‐the-­‐venturebeat-­‐index/
• h]p://smallbiztrends.com/2013/09/social-­‐media-­‐analyFcs-­‐
tools.html

33. How
to
Track
www.carbon8.com
|
www.boulderseomarke3ng.com

34. Upcoming SEO 201 Web Seminar
Feb 26, 2015 from 10:30 am – 1:30 pm MST:
SEO 201 Online Workshop – Power Boost Your Visibility on Google
Learn more and register at:
http://feb-26-seo-201-web-seminar.ezregister.com/ or
www.boulderseomarketing.com
Get $30 off the $129.00 registration fee with code: BSM
www.inboundwriter.com
|
www.boulderseomarke3ng.com

35. THANK YOU
Questions?
Connect with Chris:
LinkedIn:
h]p://www.linkedin.com/in/chrisraulf
TwiMer:
h]ps://twi]er.com/swisschris
Google+:
h]ps://plus.google.com/+ChrisRaulf
Connect with Boulder SEO Marketing:
LinkedIn:
h]p://www.linkedin.com/company/boulder-­‐seo-­‐markeFng
TwiMer:
h]ps://twi]er.com/MarkeFngSEOWiz
Facebook:
h]ps://www.facebook.com/BoulderSEOMarkeFng
Google+:
h]ps://plus.google.com/+BoulderseomarkeFng
Connect with Carbon8:
LinkedIn:
h]p://www.linkedin.com/company/carbon8-­‐markeFng
TwiMer:
h]ps://twi]er.com/Carbon8ed
Facebook:
h]ps://www.facebook.com/Carbon8MarkeFng
Google+:
h]ps://plus.google.com/+Carbon8/
www.carbon8.com
|
www.boulderseomarke3ng.com